Salesforce
Company Info
In the News
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One third of marketers are facing budget constraints
According to the Salesforce State of Marketing report, 72% of marketers are still investing in third-party data.
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Two announcements marketers need to know from Dreamforce
Expansions of existing Salesforce platforms that focus on CRM and voice stand to have the biggest impact.
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Consumers want better brand experiences
New Salesforce data reveals 43% of Canadians want brands to transform how they engage with them.
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Digital revenue and shopper spend grew in Q3
A report shows social and mobile has led not just to more traffic for ecomm sites, but greater buying intent.
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Salesforce announces Einstein Voice
The CRM company will allow users to build voice assistants and bots powered by existing customer data.
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Overcoming the ‘personalization paradox’
A new report from Salesforce looks into what businesses can do to quell consumer concerns over AI.
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How to gain an edge in ecommerce
A new report from Salesforce includes insights on how to meet Canadians' evolving shopping habits.
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Canadians have increasing standards for companies
A Salesforce report shows how the buying experience, data and tech are impacting customer expectations.
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Salesforce to invest $2 billion in Canada
The CRM company will spend five years upping its headcount and geographic footprint.
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Salesforce plans to smarten up Einstein
An update to the company's AI platform brings more predictive possibilities to CRM.
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Salesforce gives AI-powered image recognition a new platform
Marketers can now access Einstein Vision capabilities through the company's social management tools.
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Physical retail a strong starting point for Canadian shoppers (study)
Digital channels are a common first stop globally but brick-and-mortar isn't dead yet.
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Marketers seeing the value in AI: report
Canadian companies are keeping up with the global pace, but budgetary constraints remain a roadblock for many.
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How to on-board AI
Salesforce's Vala Afshar on what Canadian businesses need to keep in mind as they enter the space.
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Salesforce smartens up its AI capabilities with IBM
A partnership brings Watson to clients, in addition to the launch of image recognition for its existing Einstein platform.
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A smarter way to personalize (column)
Salesforce's new Canadian CMO Tricia Gellman on how AI fits into the high standards of modern consumers.
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Tech puts consumers in the driver’s seat
A new report finds consumers feel more empowered, making them less hesitant to switch brands.
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Canadians still see role for traditional banking
Consumers enjoy the benefits of online banking, but many still visit branches in person, a new Ipsos survey shows.
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Consumers prefer in-store over online experience
When price isn't a factor, more than half of consumers would prefer to visit a brick-and-mortar location, especially for food.
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Revenue growth, tight budgets top concerns for Canadian marketers
A new report shows where priorities lie and how they stack up to the rest of the world.
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Holiday shopping by the numbers
Survey results reveal that physical stores are still the go-to, while mobile isn't as hot as you might think.
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You’ve sent mail!
Apparently email is the most effective tool in a marketer's arsenal, and other findings from Salesforce's annual senior marketing survey.
