Samsung
Company Info
Brands
Ranking 2025
2024 Rank
--Agency Partners 2025
The Work
Samsung takes a 360-degree view on fears
Samsung brings #GalaxyLife on tour
Samsung goes all-out for the S7
Samsung teaches emotions
In the News
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Tim Hortons brings back ‘Roll Up To Win’ cups with new prize partners
Tim Hortons is bringing back the option to physically roll up the rim on its cups for its annual “Roll ...
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Edelman Canada dials up Samsung’s PR AOR business
The shop will provide support across a range of expertise, including consumer, corporate and internal communications.
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Minority to mainstream?
How brands (outside of the usual suspects) are carving out budgets for multicultural audiences.
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Corner Office Shifts: SkipTheDishes adds marketing leadership
Plus, David Allard departs as chief marketer at Samsung Canada.
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Leo Burnett Toronto added to Samsung’s agency roster
The agency will begin its assignment by working with fellow Publicis agencies to support the launch of the Galaxy Note 10.
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View from the C-Suite: Samsung wants to be a cultural enabler
CMO David Allard explains how working with influencers helps further the brand's "do what you can't" positioning.
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Gadget Tracker: Google adds a screen to Home
Plus, Amazon brings Alexa to French Canadians and Samsung launches smart home hub north of the border.
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Samsung gets into the smart speaker game
The company is prioritizing high-end audio as its Galaxy Home enters the voice assistant market.
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Samsung launches AI research centre
Based in Toronto, the lab will focus on ways to bring more intelligence to devices like appliances and vehicles.
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How Samsung won back consumer trust
Experts weigh-in on the electronics co's rise in brand trust surveys, and offer insight on how Tim Hortons can replicate its success.
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Tim Hortons’ reputation falls sharply in annual survey
Google once again topped the list of most admired companies, while Samsung got the largest bump in the rankings.
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Social reality check
Editor Jennifer Horn on why brands need to put some action behind their CSR efforts.
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Samsung taps Mobeewave for contactless payments
Integrating the fintech company's services will allow anyone to accept payments on their mobile device.
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Tech in Action: Marriott’s connected hotel room
The hotel chain partners with Samsung to explore how IoT could improve hospitality.
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Samsung Pay opens to Scotiabank, ATB customers
The mobile wallet now supports Interac, letting an expanded user base load debit cards into the app.
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Samsung takes its AI helper beyond the smartphone
The Bixby personal assistant gets a relaunch that focuses on bringing it to more connected devices and partners.
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Tech In Action: Samsung strums a bridge in Ireland
The Galaxy S8 helps an artist play a city-sized harp for "Do Bigger Things."
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Insights of the Week: The IKEA-ifying of connected homes
Plus, Canada's mixed-platform internet use tweaks one brand's marketing message.
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The frightening reality of VR
Samsung takes on your fears as it adapts a global platform to Canada.
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How to gain (or lose) influence
Ipsos' Steve Levy shows what makes or breaks an influential brand in Canada.
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Samsung selects Track DDB for CRM
The shop is tasked with steering data-driven strategies for the tech brand.
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Which Olympic spots win with women?
A report from Harbinger shows which ads have resonated most with women, as well as when they are tuning in to the games.
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What had SXSW buzzing this year?
Why VR and Snapchat were on everyone's minds during the annual innovation conference.
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Google is most influential brand, again
The tech co receives high marks for innovation and trustworthiness while Netflix soars for women and millennials.
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2015 Marketers of the Year
Check out the six winners who nabbed top honours this year.
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Marketers of the Year: Bringing Samsung to life
Mark Childs has strengthened the brand by focusing on the experience and benefits of tech.
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Inside Samsung’s new flagship
The new "Experience Store" takes an interactive approach to the brand's retail line.
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Inside Samsung’s tech galaxy
The brand brings the Global Galaxy Studio to Canada for a chance to go hands-on with its latest products.
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Samsung launches a pop-up
The downtown Toronto showroom, which ties into TIFF, is part of a campaign to support the brand's latest appliances.
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Science fiction tech gets a reality check
From mind control to teleportation (well, sort of) the future of marketing is here.
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Samsung to open its largest store in Canada
Breaking ground in Ontario's Sherway Gardens, the brand will have an experience zone for product trial.
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Turning it up for NXNE
How two of the festival's title sponsors are stepping up to reach Toronto's music lovers.
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Gamification is everywhere
How brands are tapping into consumers' desire to keep on winning.
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Which brands are meaningful for Canadians?
Havas Media's new report suggests many consumers wouldn't care if most brands disappeared altogether.
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Stop telling me to be good
Public's Phil Haid on why awareness isn't enough and why when it comes to CSR, you have to engage.
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Content 360: everything is a story
A whimsical tale about dragonfruit, perhaps? Publisher Mary Maddever asserts the value of storytelling in our April issue.
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Cause + Action: Samsung looks autism in the eye
The electronics co created an app that helps kids with autism learn interpersonal skills, and launched it in Canada.
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Cause + Actions Awards 2015
Bell rides away with the top prize in this year's awards that celebrate the best cause campaigns in the country.
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Secret Location opens Los Angeles office
The transmedia agency wants to expand original production development out of the new U.S. location.
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Google is most influential brand
The tech giant leads the pack, while Tim Hortons ranks high in corporate citizenship and Facebook falls short on trust.
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AToMiC jury revealed
As the Jan. 23 entry deadline approaches, check out who will judge this year's best in creative, entertainment, tech and media innovation.
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Connected everything gets polished at CES
How has the internet of things evolved for 2015, and which companies have new toys to show off?
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PR AOY Gold: North Strategic does it their way
How the young, fast-growing shop landed the top spot in the competition's newest category.
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Ring ring! Who’s there?
Take inspiration from Samsung's attempt to woo nosy customers.
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Talking fridge
Samsung's no-nonsense, no-annoying-sales-pitch product.
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Vizio enters the HD-TV fray
As this California-based tech co competes for share against Samsung and LG, will Canadians buy into Vizio's message of simplicity?
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MasterCard courts startups
The brand hopes to start a retail revolution in its quest to be thought of as not only a credit card co but also a tech giant.
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Samsung’s #TrendingNow
The Galaxy S5 and Gear wearables have arrived in Canada, along with what the brand hopes is a share-worthy campaign.
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Walmart campaign highlights big brands
The retail giant aims to raise awareness around its offerings from Apple, Samsung and L'Oreal, among others.
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Niche sporting spaces
If standing out amid a sea of Olympic or NHL sponsors seems daunting, consider these sporting alternatives.
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Andrew Barrett joins Cisco
The former Samsung exec is now working with the tech co on promoting its partnership with the Toronto 2015 Pan/Parapan Am Games.
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Peter Holman has died
The founder of Holman Exhibits worked with retail clients including Samsung, Dell and Appliance Canada.
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Holt Renfrew bows retro and techy holiday plans
The luxury retailer partnered with Samsung and Moment Factory to launch participatory holiday displays.
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Editorial: Adapting your way to the top
Managing editor Emily Wexler on how this year's crop of Brands of the Year reached the top by being open to change, despite the risk.
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2013 Brands of the Year revealed
DavidsTea, McDonald's, Samsung, Iogo and Drew and Jonathan Scott (the Property Brothers) get top honours this year, while Chris Hadfield and the City of Calgary are among the other buzz-worthy brands.
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Brands of the Year: Samsung builds up its street cred
The consumer electronics and appliances manufacturer has transformed itself into a lifestyle brand that’s become the talk of the town.
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Ad Week Blog: Then, now and an exponentially different tomorrow
Tech expert Shelly Palmer tells the industry crowd we are only at the "baby beginnings" of the tech changes to come.
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Meet the new leaders
Q&As with the new head of Twitter Canada, Kirstine Stewart, and Samsung's new VP marketing, Mark Childs.
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How far should the Apple fall from the tree?
Former brand head at Airtel Bangladesh, the third largest telco in the world, Imran Aziz opines on why the iPhone maker should eschew calls to make a cheaper headset to compete with Samsung.
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Samsung Psy(chs) up Canadians
The electronics company will debut the new Galaxy Note II smartphone next week with a free concert by the internet superstar
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Next Big Things: New partners for a new reality
It’s a brave new digital world for brands, and they are increasingly looking to new partners for ideas and creative executions to navigate this new frontier.
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Samsung Canada cleans some Tough Mudders
To promote its PowerFoam technology, the company set up a group-sized washing machine to clean participants at the event this weekend.
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Samsung finds its heart
The electronics giant may be in two-thirds of Canadian households, but it’s not top of mind for consumers. Now it has a plan to go from a brand we simply buy to a brand we must have.
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Cheil Worldwide leaves home
No longer exclusively a Samsung agency, Cheil is reinventing with former Euro RSCG VP Matt Cammaert heading up the Canadian division.
