Cadillac Fairview aims for magic during the holidays
Cadillac Fairview pledges to do good
Toronto Eaton Centre goes (literally) mobile
In the News
SapientNitro, Razorfish merge
Publicis Groupe combines the digital shops as part of its 'power of one' strategy.
Check it out: eOne’s ‘wicked walk’
The film company teamed up with SapientNitro to bring Blair Witch to life for Canadians.
Cannes 2016: Crafting a new view of innovation
SapientNitro's global CCO Donald Chesnut and Toronto head Alyssa Altman talk about why craft is often the missing ingredient for truly innovative ideas.
The retail transformation imperative
SapientNitro's Mark Anthony on the mindsets retailers must adopt to stay competitive.
Cadillac Fairview’s hiding hacks
The shopping centre company launches a digital campaign to help keep the surprise alive.
What’s in store for Cadillac Fairview
Former Xbox marketer Jason Anderson plans to make the mall property owner a household name.
Michael Murray joins Publicis
The agency's new VP and creative director joins to lead work on Rogers after four months at SapientNitro.
SapientNitro expands its ranks
Nine new staff members have joined the agency to provide a more well-rounded creative offering to an expanding client base.
Yes we Cannes: Dads and a colourful doc
Our look at this year's Lions contenders begins with a family spin on familiar little Os and a WTF take on emotive ads.
SXSW: Never mind the hype
SapientNitro's Michael Howatson on why marketers need to be critical of shiny new tech.
Ad class is in for SapientNitro techies
You've probably heard of creatives getting schooled in coding and developing, but here's a new twist.
ICA gets students’ feet wet
The Agency Diving Society aims to show what it's like to work in the industry and encourage potential future leaders to dive in.
Publicis approved to acquire Sapient
After months of regulatory hurdles, the $3.7 billion deal is expected to be finalized by the end of the week.
Publicis hits another snag in Sapient deal
The $3.7 billion deal remains up in the air as Publicis works to meet demands of U.S. regulators and government bodies.
SapientNitro boosts exec ranks
Andrew Kirby joins the agency as VP client services.