Scotiabank
Company Info
Brands
Ranking 2025
2024 Rank
#23Address:
40 King St. West
Scotia Plaza P.O. Box 4085, Station A
Toronto ON, M5W 2X6
Phone: 416.863.7411
Agency Partners 2025
The Work
How Scotiabank spotlighted customer-first messaging in heartfelt creative
How Scotiabank is connecting to South Asian newcomers
Scotiabank continues “Hockey For All” initiative to make fandom accessible
Scotiabank quizzes users about their money style
In the News
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The rise of women’s sports
This article was previously featured in the Winter 2025 issue of Strategy Magazine under the title, The rise of women’s ...
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Tennis legend voices support of PWHL in new Scotiabank work
Founding PWHL sponsor Scotiabank is celebrating the new women’s hockey league with the voice of a tennis legend and advocate ...
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Marketers on the Move: Matthew Dicker departs Scotiabank
Plus, moves at Calgary Economic Development, L'Oreal and Robert Half.
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Media Roundtable, Part 3: how the industry can thrive in the future
Industry leaders talk challenges they may face in five years.
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Media Roundtable, Part 1: current spend trends
Industry leaders discuss which channels they're funneling marketing funds towards.
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Scotiabank, Rethink lead winners at inaugural PrideAM Awards
The 2SLGBTQ+ advocacy organization also unveiled its first board of directors this week.
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What keeps Laura Curtis Ferrera up at night?
From C-Suite: Scotiabank's global CMO on how much people are worrying about their finances.
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2023 Agency of the Year Gold: Rethinkers don’t believe in the status quo
In true fashion, the agency likes to work with clients that are equally obsessed with living their values.
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Scotiabank creates a new digital transformation and marketing leadership role
Aris Bogdaneris will be overseeing the Tangerine business as well as global marketing, customer insights, data and analytics and real estate.
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2022 Marketers of the Year: Challenge gives way to opportunity for Navin Singh
Scene+'s VP of marketing has integrated key partners and overseen big growth.
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Corner Office Shifts: New Scotiabank CEO to begin early 2023
Plus, a media marketing heavy hitter takes over at Paramount+.
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Cineplex is digging itself out from the pandemic ashes
The entertainment brand is trying to bounce back as consumers return to cinematic and live experiences.
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In Brief: Loblaw scrapping single-use plastic bags
Plus: Scotiabank freezes its Hockey Canada sponsorship and the Rogers-Shaw merger hits another bump.
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Tangerine’s CMO on her first 100 days
Nicole German shares what she's learned so far and which marketing opportunities she's tackling first.
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Scotiabank merges Scene and Scotia Rewards
The new Scene+ program lets over 10 million members earn and redeem with Expedia, Rakuten, Best Buy and Apple.
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Brands begin the process of learning and listening
To advance DEI, some companies are taking slow-but-steady steps to build a culture of understanding within their organizations.
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Why we may have hit ‘peak purpose’
For companies like Scotiabank and Loblaw, it's no longer good enough to simply express corporate values.
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Scotiabank and BRP pick new partners
Rethink will enter 2021 as the bank's new creative AOR, while M&H will officially take on content duties for the rec vehicle brand.
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Scotiabank splits loyalty off of CMO role
Laura Curtis Ferrera takes over the job as Clinton Braganza moves to a mandate focused on elevating loyalty and partnerships.
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Does inclusive marketing rest with agencies or clients?
In strategy's ongoing series focused on D&I, members of its CMO Council discuss how to authentically reflect the country's diversity.
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Leaders of colour find their voice
How calls for equity in advertising have shaped the perspectives of Scotiabank's Clinton Braganza and Social Lite's Neetu Godara.
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Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.
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Scene becomes the entertainment loyalty partner of the NBA
The program is taking an experience-focused approach in its first expansion into sports.
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Martin Fecko named Tangerine’s new CMO
The financial services vet takes over marketing leadership following an important brand-building year for the bank.
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2019 MOY: Clinton Braganza is Scotiabank’s miracle maker
This year's top Marketer of the Year keeps things loose as the bank makes good on a massive sports investment.
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View from the C-Suite: Tangerine’s Raptors marketing a slam dunk
President and CEO Gillian Riley discusses the halo effect of the team's success on the digital bank.
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Scotiabank engages with potential newcomers
How the bank works with organizations to guide potential customers at various stages of the immigration process.
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Consumer satisfaction with banks’ financial advice dips
J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.
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Strategy’s most read of 2018: C-Suite
Here are the stories that caught the eye of senior marketers this year.
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Corner Office Shifts: New CMOs at Scotiabank, Samsung
A round-up of senior-level changes you may have missed.
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Scotiabank’s arena-sized challenge
CMO John Doig talks about getting fans to see the value of a $800 million hockey sponsorship.
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Scotiabank gets into open-source
The bank's PLATO development team has put one of its tools on GitHub for anyone to use or contribute to.
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Samsung Pay opens to Scotiabank, ATB customers
The mobile wallet now supports Interac, letting an expanded user base load debit cards into the app.
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If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
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Jeff Marshall named chief marketer for Street Capital
The former head of Scotiabank's Digital Factory joins another of the bank's alumni, Duncan Hannay.
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Android Pay launches in Canada
Which banks are on board and what features should you expect from Google's mobile wallet?
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Ones to watch from the Canadian Startup Awards
The year's winners give marketers a hint of which companies they should be watching, both as partners and competitors.
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Auto sales projected to dip in 2017
Consumers may stay off the lot, according to Scotiabank economists.
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Brand Finance reveals this year’s most valuable brands
The big banks and telcos still dominate the top 10 of the annual ranking.
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Scotiabank Digital Factory throws a housewarming
The state-of-the-art business lab has a mandate to make real-world tools to enhance customer experience.
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Big banks invest in AI development
RBC and Scotiabank have partnered with a new initiative to keep talent close to home.
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Scotiabank’s soccer goals
How the bank is bringing a universal insight around kids and sports to life for its FC Barcelona partnership.
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How the banks are branching out
Why Canada's established players are capitalizing on the startup space to innovate.
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Scotiabank’s artistic partnership
The bank teams up with the National Gallery of Canada for the largest donation in its history.
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Scotiabank’s factory focus
The bank launches a Toronto tech hub to stay on the cutting edge in an increasingly digital category.
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Scotiabank launches new innovation hub
"Digital Factory" will house user experience and data experts in downtown Toronto.
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Check it out: Scotiabank’s romantic action
The bank delivers some epic flair to help one guy pop the question.
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Scotiabank goes north
The bank's partnership with Project North brings access to hockey for youth in remote Canadian communities.
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RBC, TD among the most valuable global brands
Tim Hortons gained the most ground on the world stage among Canadian companies in the annual BrandZ report.
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Are loyalty programs the fifth P of marketing?
A new report shows just how important programs have become, and which brands are doing it right.
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CASSIES Bronze: Scotiabank demonstrates the power of free
The bank surprised movie-goers with free tickets and transactions in a variety of ways, such as hidden camera stunts.
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CASSIES Silver: Tangerine bears the fruits of branding success
To break through the clutter, the challenger bank unveiled its new identity, gaining awareness and clientele.
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Cossette boosts exec ranks
Steve Groh has been brought on board as a new VP national brand director to work on the McDonald's account.
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What keeps Andrew Zimakas up at night
The CMO at Tangerine on dealing with the cult of busy, keeping consumers' trust and finding true campaign integration.
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PR AOY Silver: Narrative fashions its own storyline
The Bensimon Byrne shop has moved into the big leagues and forged its own unique identity along the way.
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Tangerine shows who’s boss in digital
What makes a bank brand digitally excellent? A new Ipsos study reveals who is doing what right.
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TD named Canada’s best brand: study
RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.
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Tangerine’s racing trains
In the bank's first spot since dropping the ING moniker, it taps an age-old math problem to prove its simplicity.
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Duncan Hannay joins D+H as president
Strategy's 2013 Marketer of the Year departs from Scotiabank for the banking tech firm.
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CASSIES Bronze: Scotiabank takes fans to the movies
The bank surprised customers with a free movie-going experience and captured it on camera to increase membership to its Scene program.
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The 2013 Marketers of the Year revealed
This year's top marketers include overall winner Duncan Hannay of Scotiabank, Kraft's Kristi Murl, Livia Zufferli of Target, Ubisoft's Lucile Bousquet and AutoTrader's Ian MacDonald.
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Marketers of the Year: Duncan Hannay takes ‘richness’ to the next level
As this year's overall winner, the SVP and head of Canadian marketing at Scotiabank evolves its well-known tagline and further boosts sponsorships in a stellar year for the bank.
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Execs brave the cold, sleep outside for Covenant House
Industry leaders, including Scotiabank's Duncan Hannay and Taxi's Nancy Beattie, slept on the streets last week to raise awareness and money for homeless youth.
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Brands of the Year: CBC lives everywhere
The pubcaster pushes ahead with bold digital reforms that challenge the notion of your grandmother’s CBC.
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Ford Fusion promotes with Dragons
The car co has signed on as a first-time sponsor, and Scotiabank is back for a second year with CBC's Dragons' Den.
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Scotiabank shares the wealth
The bank has launched a social media site aimed at sharing life's non-monetary rewards.
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The odd couples
We take a look at three unusual brand partnerships and why they worked.
