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Scotiabank uses art to reach small businesses
Simplii Financial launches first-ever campaign
Scotiabank’s democratic approach to the arts
Scotiabank takes its tech message mass
In the News
Scene becomes the entertainment loyalty partner of the NBA
The program is taking an experience-focused approach in its first expansion into sports.
Martin Fecko named Tangerine’s new CMO
The financial services vet takes over marketing leadership following an important brand-building year for the bank.
2019 MOY: Clinton Braganza is Scotiabank’s miracle maker
This year's top Marketer of the Year keeps things loose as the bank makes good on a massive sports investment.
View from the C-Suite: Tangerine’s Raptors marketing a slam dunk
President and CEO Gillian Riley discusses the halo effect of the team's success on the digital bank.
Scotiabank engages with potential newcomers
How the bank works with organizations to guide potential customers at various stages of the immigration process.
Consumer satisfaction with banks’ financial advice dips
J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.
Strategy’s most read of 2018: C-Suite
Here are the stories that caught the eye of senior marketers this year.
Corner Office Shifts: New CMOs at Scotiabank, Samsung
A round-up of senior-level changes you may have missed.
Scotiabank’s arena-sized challenge
CMO John Doig talks about getting fans to see the value of a $800 million hockey sponsorship.
Scotiabank gets into open-source
The bank's PLATO development team has put one of its tools on GitHub for anyone to use or contribute to.
Samsung Pay opens to Scotiabank, ATB customers
The mobile wallet now supports Interac, letting an expanded user base load debit cards into the app.
If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
Jeff Marshall named chief marketer for Street Capital
The former head of Scotiabank's Digital Factory joins another of the bank's alumni, Duncan Hannay.
Android Pay launches in Canada
Which banks are on board and what features should you expect from Google's mobile wallet?
Ones to watch from the Canadian Startup Awards
The year's winners give marketers a hint of which companies they should be watching, both as partners and competitors.