Scotiabank
Company Info
Brands
Ranking 2020
2019 Rank
--Address:
40 King St. West
Scotia Plaza P.O. Box 4085, Station A
Toronto ON, M5W 2X6
Phone: 416.863.7411
Marketers 2020
Agency Partners 2020
The Work
Campaigns challenge misconceptions about human trafficking
Scotiabank uses art to reach small businesses
Simplii Financial launches first-ever campaign
Scotiabank’s democratic approach to the arts
In the News
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Why we may have hit ‘peak purpose’
For companies like Scotiabank and Loblaw, it's no longer good enough to simply express corporate values.
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Scotiabank and BRP pick new partners
Rethink will enter 2021 as the bank's new creative AOR, while M&H will officially take on content duties for the rec vehicle brand.
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Scotiabank splits loyalty off of CMO role
Laura Curtis Ferrera takes over the job as Clinton Braganza moves to a mandate focused on elevating loyalty and partnerships.
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Does inclusive marketing rest with agencies or clients?
In strategy's ongoing series focused on D&I, members of its CMO Council discuss how to authentically reflect the country's diversity.
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Leaders of colour find their voice
How calls for equity in advertising have shaped the perspectives of Scotiabank's Clinton Braganza and Social Lite's Neetu Godara.
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Can advertisers fare without Facebook?
A boycott of the company could prompt change, and industry insiders believe it might convince other media platforms to amp up their attribution game.
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Scene becomes the entertainment loyalty partner of the NBA
The program is taking an experience-focused approach in its first expansion into sports.
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Martin Fecko named Tangerine’s new CMO
The financial services vet takes over marketing leadership following an important brand-building year for the bank.
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2019 MOY: Clinton Braganza is Scotiabank’s miracle maker
This year's top Marketer of the Year keeps things loose as the bank makes good on a massive sports investment.
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View from the C-Suite: Tangerine’s Raptors marketing a slam dunk
President and CEO Gillian Riley discusses the halo effect of the team's success on the digital bank.
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Scotiabank engages with potential newcomers
How the bank works with organizations to guide potential customers at various stages of the immigration process.
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Consumer satisfaction with banks’ financial advice dips
J.D. Power finds that the Big Five could be missing an opportunity to reach clients on digital platforms.
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Strategy’s most read of 2018: C-Suite
Here are the stories that caught the eye of senior marketers this year.
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Corner Office Shifts: New CMOs at Scotiabank, Samsung
A round-up of senior-level changes you may have missed.
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Scotiabank’s arena-sized challenge
CMO John Doig talks about getting fans to see the value of a $800 million hockey sponsorship.
