Shikatani Lacroix
Company Info
In the News
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Lactalis gives Olympic Krema a facelift
The CPG co. is aligning with market trends and a growing appetite for indulgence.
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Fast casual chain turns over a new Chopped Leaf
The move responds to the QSR landscape's evolution to include healthier, nutritious options.
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How Funyuns fit with Frito-Lay’s cost-conscious plan
The U.S. cult favourite is part of a new line of value snacks the company hopes will answer an increasingly important consumer need.
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Shikatani Lacroix opens New York office
Janice Jaworski will lead the brand and retail design agency's new location as it expands to support U.S.-based clients.
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The future of shopping: Less friction, more transactions
From payment to scanning as you shop, customers demand a smooth experience.
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The future of shopping: Striving for personalization
In part four of our series, we delve into how brick-and-mortar is taking on online shopping.
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Inside Ace Bakery’s new brand launch
River Road Bakehouse aims to bring artisanal breads to more retailers and convenience-minded shoppers.
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Behind Boston Pizza’s urban strategy
The restaurant unveils a new flagship with tech and localization top-of-mind.
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Inside the new M&M
The frozen food retailer revamped its store layout in an effort to make meal planning easier and more aspirational.
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Up to the Minute: Cossette Lab recruits tourism startups
Plus, new hires at Diamond and Ariad, an AOR win for Pomp & Circumstance and more news you may have missed.
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Shikatani Lacroix gets in shoppers’ heads
The design agency is combining neuromarketing with VR and AR to measure emotional responses to digital prototypes.
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Shikatani Lacroix adds three
The branding and design shop makes new hires on its creative and strategy teams.
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M&M Meat Shops rebrands
The brand changes its name to "M&M Food Market," along with refreshing its stores and packaging.
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M&M Meat Shops revamps its brand
The Canadian legacy brand has chosen Cossette to lead its first mass campaign in eight years.
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Long live the hyper-specialist retailer
CPG cos and big brands have lots to learn from niche players, says Shikatani Lacroix's president, Jean-Pierre Lacroix.
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Adidas Golf tees off with digital
The brand uses eight Canadian stores as a testing ground for its interactive displays.
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The Source gets (more) hands-on
The retailer debuts its latest experiential location, based on consumers' desire to demo products.
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The Source plugs into Pearson
The electronics retailer secures its second Canadian airport location, with an interactive concept that sets the stage for a wider store redesign.
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Back page: The state of shopper marketing
Shikatani Lacroix offers up the day in the life of a humble package.
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Shikatani Lacroix adds a digital director
Marcos Terenzio, former CD at St. Joseph Communication, joins the Toronto-based agency to lead clients' digital creative experiences.
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Pundits weigh in on the Next Big Thing
Industry experts lay out what's ahead for the realms of advertising, marketing and media - from "full spectrum entertainment" to agile marketing.
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Purex rolls out new premium look
Shikatani Lacroix created the new packaging design, with the aim of differentiating the bathroom tissue from discount brands.
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Colour: the visual metaphor for choice
Shikatani Lacroix's Jean-Pierre Lacroix delves into the science of colour on the shelves.
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Corona gets colourful
The beer brand celebrates summer with a series of limited-edition bottles created by Toronto-based Shikatani Lacroix.