Shoppers Drug Mart
Company Info
The Work
Shoppers Drug Mart launches The Beauty Project
Shoppers Drug Mart aims to make cosmetic dermatology approachable
Shoppers goes bold with beauty
Shoppers Drug Mart’s ‘Jollydays’
In the News
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Loblaw promises store investment and sees interest spike in Canadian goods
Loblaw announced a hike in capital investments and more ways to make finding Canadian products easier. In its Q4 earnings call ...
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Loblaw reports a Q3 profit spike, even as food sales saw slower growth
In its Q3 earnings call, Loblaw reported a quarterly profit year-over-year gain from $621 million to $777 million. Revenue for ...
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Loblaw reports profit and revenue spike
The company's ecomm sales soared as it faces a PR crisis in the form of a boycott.
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Loblaw reports profit, revenue and ecomm spikes
The Loblaw retail segment was boosted by beauty products and medicines in Q4.
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Loblaw and Metro on a high after posting positive profit hikes
Both grocers report the sales of private labels are outpacing national brands.
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The Body Shop comes to Shoppers Drug Mart
The retailer is selling a selection of its most popular products outside of its own stores for the first time.
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Shoppers unveils Quo Beauty packaging innovation
The retailer's private label colour cosmetics line includes more sustainable products.
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Loblaw sales and profits surge for another quarter
Drug store sales led the charge, but value-seeking consumers remain the driving force in grocery.
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Shoppers Drug Mart offloads medical cannabis business
Assets will be transferred to biopharma company Avicanna, which will launch a replacement portal in May.
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The Flex Co. flows into the Canadian market
The women's health company shakes up a largely ignored category.
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How beauty brands are making a social impact
L'Oréal, Evio and others in the category are connecting causes and communities.
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Shoppers broadens its range with Function of Beauty
The U.S. made-to-order haircare line is one of many purpose-led brands the retailer is incorporating into its annual beauty event.
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Loblaw revenue continues to boom
Though not as high as analyst forecasts, drug store and discount grocery continues to push earnings up.
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Shoppers is launching a new vegan Quo Beauty collection
The pharmacy retailer's "Big Planet, Big Love" line also comes with a partnership to use reclaimed plastic in its packaging.
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Loblaw to acquire Lifemark therapy and rehab clinics
The deal is meant to complement Shoppers' health services and give it a bigger place in the $11 billion physiotherapy market.
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Graydon Skincare targets conscious buyers at Hudson’s Bay
The challenger skincare company is also joining a non-profit beauty recycling program, in part led by the retailer.
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Loblaw’s ecomm sales jumped 160% in Q4
Same-store sales also continue to climb at the company, which is investing into its digital grocery and health offerings.
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Shoppers pops up again to boost more than just beauty
The Instagramable space shows off the retailer's broader personal care selection to meet the needs of more consumers.
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Shoppers Drug Mart and L’Oreal launch virtual try-on
From the Tech newsletter: Customers can use AR and AI for a greater degree of trust in online makeup purchases.
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Shoppers launches medical cannabis platform
The retail chain's ecommerce site is now live, banking on the expertise of its staff to make it a "trusted and convenient source."
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Shoppers Drug Mart to open cosmetic treatment clinics
A new store concept pilot will push further into the health and beauty space with a range of dermatology services.
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Shoppers Drug Mart gets approval for medical cannabis
The retailer will sell products to registered patients through an online platform.
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MEC, Canadian Tire most reputable brands for CSR
The retailers were among ten brands that exceeded on "citizenship, workplace and governance," according to a global survey.
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Pharmaprix tests Zone Marche concept
The Quebec arm of Shoppers Drug Mart will begin selling up to 750 fresh-food items in 11 stores.
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Shoppers Drug Mart debuts new online beauty platform
The combined ecommerce site brings luxury Beauty Boutique products together with the retailer's mass market offering.
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Wellwise launches ecommerce platform
Curated product selections and subscription ordering bring flexibility and education to Shoppers' banner for aging Canadians.
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Shoppers Drug Mart to enter medical cannabis market
The Loblaw-owned drug store chain has reached a deal with licensed producer Aphria to sell its products to registered patients online.
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Loblaw to merge PC Plus and Optimum programs
The new PC Optimum program will allow consumers to earn and redeem points at more than 2,500 retail locations.
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Who are Canada’s most trusted service brands?
BrandSpark's annual rankings also reveal who Canadians keep top-of-mind when it comes to retail and e-commerce.
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Shoppers shifts tactics to target aging Canadians
Insights around how Canadians view getting older has prompted a new pilot program and a new brand.
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If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
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Shoppers Drug Mart rolls out self-checkout
How the move aims to help the retailer's value proposition.
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What are Canada’s most trusted brands?
The second annual Gustavson Index reveals the standouts for consumers in various categories.
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Loyalty cards: where’s the love?
Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.
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Brands reach out to Fort McMurray
How some of the country's biggest names (and some local agencies) are helping wildfire relief efforts.
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Who are Canada’s most trusted retailers?
From department stores to grocery, BrandSpark's research reveals those that inspire trust.
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Shoppers Drug Mart marketing team now under Loblaw
SVP marketing Shelagh Stoneham's position has been eliminated as part of the changes.
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Joe Fresh Beauty launches in Shoppers
The line launches in 850 stores with a campaign centred on creating the "5-Minute Face."
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The problem with direct
Fuse president Stephen Brown sorts through the mail looking for innovation, and comes up short.
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Shoppers rebrands women’s health program
The retailer revamps its CSR and annual fundraising program, and brings on a new partner.
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Shoppers Drug Mart launches e-comm
The retailer bolsters its digital strategy with an online Beauty Boutique platform, with other verticals expected in the future.
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Is your brand trusted?
A new study picks out the beer, car and retail brands, among others, that consumers trust most.
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John St. picks up two more senior creatives
Marketa Krivy joins as CD on the new Shoppers Drug Mart account, along with Mooren Bofill as design director.
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Optimum ramps up its digital play
Shoppers Drug Mart boosts its iconic loyalty program with a new app, website and enhanced personalization push.
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Up to the Minute: Ogilvy wins RCMP biz
Plus: NKPR wins with engineers, a new media agency for Loblaw and more news you might have missed.
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Betting big on shopper marketing
Seen some bad POS recently? Hunter Straker's Sheri Pearson on moving away from high-volume-for-cheap initiatives, and how to think big-picture.
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Up to the minute: Target Marketing goes back to school
Plus: A new agency for Shoppers and more news you may have missed.
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Up to the minute: Union Montreal fills up, a Canadian Clio president
The hires, wins and media news that might have flown under your radar this week.
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Why retailers aren’t feeling the love
What's worse than a lazy Valentine? Hunter Straker VP Sheri Pearson on how stores should help millennials build experiences.
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Turning off and getting personal
In the final part of JWT's Trend Report, we check out the need to de-tech and the creepy factor of predictive personalization.
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Which brands do Canadians trust?
Toyota tops the annual Reader's Digest Trusted Brands list seven years running, more than any other company.
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Throwback Thursday: the news of the year
We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.
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The viral icing on the brand cake
But first you have to bake it, editor Emily Wexler tells brands in our October issue.
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Brands of the Year: Beyond the Rack gets into closets
How the e-tailer found rapid growth and secured itself a key place in the e-comm landscape in just five short years.
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Throwback Thursday: strategy in 2006
For our 25th anniversary, we're travelling through time. In '06, Kraft got a new groove and marketers battled their own orgs.
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Shoppers Drug Mart names new SVP marketing
Former Rogers exec Shelagh Stoneham joins the retailer, filling the role vacated by Sandra Sanderson a year ago.
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Union buys Trapeze
Is there something in the water? Another MDC pair have merged, this time under the Union banner, giving the team the scale to go after bigger clients.
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Throwback Thursday: strategy in 1993
For our 25th anniversary, we're travelling through time. In '93, Ammirati Puris opened its doors and Walmart got help from Loblaws.
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Trust is key to brand loyalty: study
A new Reader's Digest survey finds Tim Hortons, Toyota and Coppertone are among Canadians' most trusted brands.
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Investing in trust
Want to be considered a trustworthy brand? Set aside one-off cause programs for long-term commitments that show the difference your company is making.
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Looking ahead in retail
From duelling discounts to foodie frenzy, Influence Marketing partner Martin Rydlo predicts the future for big retail brands like Walmart, Target and Loblaws.
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Loblaw to buy Shoppers Drug Mart
The move expands Loblaw's reach as it gains around 1,200 of the drug stores.
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Shoppers Drug Mart launches summer campaign
The retailer's big summer push includes a contest, in-house brand promotion and a customized in-store program with 31 vendors.
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Verdict: Awake Chocolate packs a punch
The fast-growing company has moved more than $1 million in product since its August launch, despite competing in two crowded categories: chocolate and energy drinks.
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Shoppers takes personalized deals national
Following a successful pilot run of its tailored email deals, the retailer is exploring mobile technology for its personal discount program.
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Shopper Marketing Forum: The future of retail
A recap of the sessions at the Toronto conference, which addressed the fragmentation of retail channels, the new "shopper economy" and the divide between retailers and manufacturers.
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Shopper Innovation Awards: Partnering
Desjardins partners with the Montreal Auto Show to win Silver and Unilever teams up with Shoppers Drug Mart to take the Bronze.
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Valentine’s Day spend trends
Canadians are a bunch of last-minute buyers, with many spending the majority of their gift budget on romantic dinners.
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Marketers of the Year: Sandra Sanderson keeps Shoppers fabulous
The SVP marketing celebrates the pharma-retailer’s half-century birthday with a streamlined approach.
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Shoppers Drug Mart makes Christmas shopping simple
The pharma-retailer has launched its holiday Gifts Made Easy campaign, which targets men and women aged 25 to 54.
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No mid-life crisis for Shoppers
The drug store chain celebrates its 50th with the company's largest media buy and contest ever.
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In the aisles with SDM’s Sandra Sanderson
Shoppers' SVP marketing says a new approach to fully integrated shopper marketing, as well as retailer and manufacturer collaboration, is changing its promotion model.
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Shoppers Drug Mart’s massive 50th anniversary celebration
The pharma-retailer will kick off its biggest campaign ever with an extensive media buy and special in-store promotions.
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Retailers digitize gifting this holiday season
The big names in retail, including Shoppers Drug Mart and Walmart, are encouraging Canadians to shop with them by offering digital solutions that make gift-giving easier.
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It’s the most digital time of the year
Shoppers Drug Mart, Future Shop, Best Buy and Indigo launch online holiday campaigns.
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Shoppers Drug Mart focuses on beauty
The retailer has launched its first multi-platform campaign centered around its cosmetic products.
