Sid Lee
Company Info
Brands
Ranking 2024
2023 Rank
#213Agencies
Ranking 2024
2023 Rank
#13Address:
Montreal
75 Queen, Suite 1400
Montreal QC, H3C 2N6
Phone: + 1 (514) 282.2200
Toronto
36 Distillery Lane, Suite 500
Toronto ON, M5A 3C4
Phone: +1 (416) 421.4200
Award-Winning Clients 2024
Award-Winning Talent 2024
Creative Directors
Art Directors
Copywriters
Planners
Designers
The Work
Harry Rosen celebrates 70 year legacy with new brand platform
United Way Greater Toronto launches largest-ever digital campaign
IGA draws link between cultivating crops and Olympic champs
Mandy’s launches search for Golden Forks in new creative
In the News
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2024 Epica Awards reveals 75 shortlist nods for Canadian agencies
Canadian agencies earned 75 nominations in the 2024 Epica Awards shortlist, with the winners to be announced during an online ...
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AOY 24: Sid Lee finds new agility in greater cohesiveness
This story was originally published in the Fall issue of Strategy Magazine DESIGN | BRONZE By Andrew Jeffrey Sid Lee has undergone a ...
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Who won what at the 35th Agency of the Year awards
History appears to be made every year that Rethink enters the awards circuit, and 2024 is no exception. For the ...
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Sid Lee makes big changes at the top, restructures
The agency has made several ledership changes, including Phillippe Meunier stepping away from his post as CEO.
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Agency Moves: Bobs Your Uncle names head of biz development
Plus, Sid Lee adds two ECDs and Leo Burnett an ACD.
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Agency Moves: Show and Tell names new director of strategic marketing
Plus, moves at Talk Shop and YPR.
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Cannes Lions 2024: Nearly a dozen more Lions on day two
Klick, BHLA, Critical Mass, Leo Burnett, VML, Cossette, FCB, Rethink, Kid Studio and Sid Lee have some shiny new Silver and Bronze medals to add to their mantle.
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Rethink, Zulu Alpha Kilo leads Canadian agencies at 2024 ADC Awards
Sid Lee, Citizen Relations and Cossette were also recognized with several awards.
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Industry Moves: Wine Marketing Association appoints new executive director
Plus, Sid Lee executive departs.
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Sid Lee appoints two new presidents
The agency named Zemina Moosa and Genevieve Boulanger as presidents.
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In Brief: Intact top marketer now its president
Also, Hill + Knowlton Canada announces senior marketing promotion.
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YPR develops AI tool to help PR pros pitch media
The Press Test uses 30 different criteria to help brand communicators key in on what journalists would likely want.
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Canada leads in agency noms for 2023 Epica Awards
The global ad and marketing trade press recognized 17 Canadian agencies with 98 nominations.
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Rethink leads the class at ADCC Awards
The independent picked up Agency and Interactive Agency of the Year at the gala.
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2023 Design AOY Silver: Sid Lee’s synergy strategy
When it comes to the creative work that agency goes after, it very much keeps its people in mind, pitching for work that they’re excited about.
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Sid Lee has devilish fun with a Quebec microbrew
Le Trou du diable is gradually revealing hidden messages in songs that are played in reverse.
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Sid Lee adds to its senior management
The shop has added leadership to its strategy, technology and business development teams.
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United Way transforms underground parking space into 1BR apartment
The exhibit illustrates how rental spikes and stagnant wages have put people in a bind.
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In Brief: New leadership at Canadian indie shops’ US outposts
Rethink and Sid Lee add senior level talent stateside.
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Sid Lee adds to creative and strategy departments
The hires include new creative teams, an ACD and group strategy director.
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In Brief: McCann, Taxi add to production leadership
Plus, IDEA opens for entries and Sid Lee hires a new VP of growth.
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Hema-Quebec selects Sid Lee, Tam-Tam\TBWA as agency partners
The agencies will be responsible for raising awareness and driving blood donations.
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Air Transat wants to break Canadians out of their routines
The airline is getting people to reconsider international travel and get them out of the comfort zones they settled into during the pandemic.
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Rethink leads global agencies in ADC nominations
Klick, Leo Burnett, Performance Art, FCB and Cossette are also among a long list of Canadian agencies earning shortlist spots.
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Sid Lee names Kristian Manchester its global CCO
The long-time creative leader takes on new duties working across the agency's global network.
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In Brief: Sid Lee opens its own virtual store
Plus, Cannes beefs up its focus on creative effectiveness and Rose PR adds content creation services.
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Most-read of 2022: Agencies
From new shops opening their doors to big executive moves, here are the agency stories readers were most interested in.
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Air Transat’s new campaign is part of a larger brand maturation
'Travel Moves Us' appeals to four customer segments, none of which are holiday travellers.
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Derek Last and Kirstin Hammerberg want purpose to have meaning
The former Sid Lee strategic leaders have launched a consultancy to help organizations align their goals with the experience of employees.
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Martin Gauthier named Sid Lee’s first CEO in Canada
The agency is bringing its teams in Toronto and Montreal under a single leader, who plans to double down on digital.
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ACTRA begins targeting agencies over labour dispute
The actor's union staged protests outside of agency offices in a bid to have them be part of negotiations for a new agreement.
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How marketing is changing the way companies hire
Brands like Lowe's, McDonald's and Staples are using creative promotional tactics to recruit in today's tight labour market.
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Cannes 2022: Canadian agencies get 23 shortlist spots in Craft categories
Nine agencies and their production partners got nominations for their technical achievements in Design, Digital, Film and Industry Craft.
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Cheekbone Beauty makes a toxic lipgloss to call out clean water crisis
To begin Indigenous History Month, the brand made an "unsellable" product to raise funds and pressure governments.
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Rethink, OneMethod win big at The One Show
Juniper Park\TBWA, John St. and Sid Lee also picked up Gold Pencils.
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Theo to be dissolved as Rogers moves creative to Sid Lee
The bespoke WPP agency will be no more, though Taxi will continue working on Fido.
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Loblaw takes a multidimensional approach to relaunching the Insiders’ Report
The grocer is running its "biggest program ever" for the magazine's return to print, including a nostalgic campaign and in-store holograms.
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Brands should align values instead of interests
Research from Sid Lee goes deep on what brands do right and wrong when they try to create connections with communities.
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Loblaw runs a big contest to drive PC Optimum downloads
The company hopes driving home new ways to earn points will win over holdouts that have yet to adopt the app.
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Brown-Forman taps Sid Lee for corporate assignment
The agency will help the maker of brands like Jack Daniels communicate its history and bring cohesion to ESG efforts.
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In Brief: Cheekbone and Sid Lee win first IDEA Award
Plus, Edelman wins AOR duties for Sol Cuisine and Match Marketing names new business development lead.
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In Brief: One Show and ADC reveal 2021 finalists
Plus, Vibrant Marketing names a new partner and the CMA appoints six to its board.
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Neutrogena appeals to Quebec’s skincare needs
The cosmetics brand is celebrating the province's unique face cleaning rituals as it hikes ad spend in the province.
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H&R Block looks to support bewildered tax filers
The tax prep brand shows how its human experts can help customers through another unique tax filing year.
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How agencies are adopting a distributed workforce
As borders blur in the age of virtual everything, Sid Lee and The&Partnership are drawing on global expertise from across their networks.
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Sid Lee names Vito Piazza as its global CEO
The new agency head will lead its growth strategy, which includes the acquisition of U.S. social agency Denizen.
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Can you measure how strong a brand’s community is?
Sid Lee developed a metric to try, and found that responding to how people already feel is more effective than trying to manufacture it.
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Announcing the 2020 Digital AOY winners
FCB joins the list of this year's AOY winners, as Rethink and Sid Lee return to the podium for a second time.
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And the Design AOY winners are…
Rethink, Sid Lee and OneMethod stole the show with iconic designs that touched brands from Heinz Ketchup to the Toronto Raptors to KitKat.
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2020 Design AOY Silver, Digital AOY Bronze: Sid Lee was born this way
A pioneer in digital that later moved into brand-building, the agency has built partnerships to take its offering to the next level.
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Up to the Minute: Balmoral grows OLG AOR remit
Plus, Sid Lee and Juliet join OCAD program to engage young BIPOC, and H+K hires a creative director.
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IGA is hoping to create meal planning magic
The new "Tada!" tool in the grocer's app will allow shoppers to browse flyers based on what kind of meals they want to make.
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Sid Lee wins big at first Idea Awards
The agency won four Best in Discipline awards at the recently-amalgamated show recognizing the best work in Quebec.
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Sid Lee expands PR service to Toronto
Genna Alexopoulos has been hired to lead the offering and build on the agency's integrated approach.
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Sid Lee and CN win Design Best of Show
Lg2, Pendo Brands, Ogilvy, Rethink and John St. also add Gold "M"s to their trophy shelf.
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FCB/Six, NFA top Canadian winners at ADC
Gentilhomme also won Gold at the virtual version of this year's show, which has been taking place throughout the week.
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Young people least concerned about COVID-19
A report from Angus Reid and Sid Lee shows how behaviour and the kinds of messages people listen to vary by age group.
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H&R Block pivots with a changing new tax season
The firm's retail operations and annual ad campaign needed to change in response to COVID-19 and extended CRA deadlines.
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How brands should communicate during a global crisis
Meeting demand without appearing opportunistic means going above and beyond and focusing on what would help consumers the most.
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Strategy’s Most Read of 2019: Account wins
The new business and AOR assignments that got the most attention from strategy readers this year.
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Check out the 2019 Agency of the Year showreels
This year's shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.
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Who is in the running for Design Agency of the Year?
The final shortlist for 2019 covers the shops looking to be awarded for their visual work.
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Here are the (big and small) Agency of the Year shortlists
Today's shortlists cover the show's newest category and the one that started it all.
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Shortlist announced for 2019 Digital Agency of the Year
The first shortlist for this year's awards reveals which shops are competing to prove their digital excellence.
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National Bank wraps an eyesore in an inclusive message
The financial institution turns construction on a new head office into an opportunity to remind people of its core values.
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Sid Lee launches PR unit
The 10-person team, led by Yanik Deschenes in Montreal, answers client demand for an integrated offering.
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Color promotes a freer cannabis experience
WeedMD designs its first recreational brand to let consumers explore outside of "use cases" popular with the competition.
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Cannes 2019: One Silver, four Bronze Lions for Canada in Outdoor and Design
Lg2 won Silver for "The You Inside Project," with Rethink, Leo Burnett and Sid Lee each taking Bronze.
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Cannes 2019: Canadian agencies earn 35 more nods across five shortlists
BBDO, Bensimon Byrne and Cossette are among the (many) agencies that earned shots at Film Craft, Design, Print, Health and Pharma Lions.
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Sid Lee wins Grand Effie at Effie Canada
Ogilvy took home the most trophies at the first Canadian edition of the show recognizing marketing effectiveness.
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IGA brings tattoos to life with AR
Sid Lee used Facebook features families already know to make engaging with a charitable campaign as simple as possible.
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Up to the Minute: Sid Lee names U.S. CEO
Plus, The One Club opens Toronto chapter and Rock-it Promotions wins L.L. Bean.
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Sid Lee, Giant Ant, Gentilhomme among Gold winners at ADC
A total of 11 Canadian agencies took home a prize at this week's show.
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The Agency A List: Sid Lee
Creating work that is shaping culture, one flag at a time
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Starbucks picks Sid Lee
The selection comes as the coffee giant is planning to focus on creating more Canada-specific campaigns.
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View from the C-Suite: Phivida takes cues from Red Bull
James Bailey, CEO of the CBD-infused beverage brand, shares the regulatory parallels between the cannabis and energy drink categories.
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Up to the Minute: LP/AD gets a new partner
Plus, Chimera becomes PR AOR for K-Swiss and Prospectus expands creative with Neptune Blue acquisition.
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AToMiC 2019: The art of design
Striking design work by Rethink, Cossette, Lg2, The Local Collective, Sid Lee, Grey Canada and Leo Burnett.
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National Bank opens dryer pop-up for Igloofest
The activation for the Montreal outdoor music festival allows guests to enjoy themselves by staying warm and dry.
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Spotify holds a personalized bingo game
The music streaming service adds an experiential element to its annual "Wrapped" feature.
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Air Transat tests British expats for homesickness
The travel airline again goes undercover, this time to promote its European vacations.
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Sid Lee announces layoffs amidst DAZN move
The agency has laid off 20% of staff in Toronto as the sports streaming service ends its relationship.
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To make things better, make better things
Publisher Mary Maddever on why industry shifts haven't changed a marketer's core role: solving problems creatively.
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Cossette repeats as Agency of the Year
The agency's third win in a row came with additional prizes in the Design and Media categories.
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The evolution of award-winning marketing strategies
Brands like Penningtons and SickKids reveal their secrets for transformations that win in market (and at the Strategy Awards).
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Sid Lee bolsters client services team
A new VP group account director is among the new additions to the department in Toronto.
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Leger and Cossette unveil new relationship measurement tool
Ovation aims to help clients gauge their relationship with audiences along five different factors.
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Sid Lee joins Free The Bid
The agency hopes to set an example and motivate investment in women directors.
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Cannes 2018: Sid Lee takes Silver in Product Design
A bulletproof flag for Black Lives Matter earns the agency its first Lion of the festival.
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Cannes Digest: Festival begins with 31 shortlist nods
Monday morning brings news of nominations for nine Canadian agencies across five categories.
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Canada lands on Design, Mobile, Radio and Outdoor shortlists
The country received 23 more Cannes Lion nominations Monday morning, but was shut out of Print & Publishing.
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Cossette wins double Best of Show at Marketing Awards
The agency took top honours for its work with McDonald's and SickKids.
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Sid Lee expands its content team
New leadership and expertise from Quebec's publishing industry bring editorial experience to the agency's offering.
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Astral’s Carte Blanche announces Quebec winners
Three teams earned free trips to Cannes with these creative out-of-home ideas.
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Cossette leads Canadian agencies at One Show
Five shops picked up Gold Pencils at the first night of the awards.
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Inside Maple Leaf’s new ‘real food’ manifesto
Marketers from the brand discuss insights that led to a reformulation of its products to be free of artificial ingredients.
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Who won at the ADC Awards?
FCB/Six was named Canadian Agency of the Year, while Giant Ant was recognized for the top campaign in Illustration.
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Sid Lee hires digital CD in Toronto
Martin Szomolanyi will bring his experience to a growing number of clients looking for agile, innovative solutions.
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Sid Lee and Loto-Quebec win Grand Crea
Lg2, Bleublancrouge and Rethink were also winners at the awards gala recognizing Quebec's top creative advertising.
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Sid Lee names new VP of account services
France Wong will also help develop Sid Lee Media from the agency's Montreal office.
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Sid Lee appoints EVP in Montreal
As part of her duties, Julie Provencal will continue overseeing several national accounts.
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Up to the Minute: Zulu among Canada’s best managed companies
Plus, Chimera wins AccorHotels and The Give Agency returns for a second year.
