Sobeys
Company Info
Brands
Ranking 2020
2019 Rank
--Marketers 2020
Agency Partners 2020
The Work
Sobeys turns the family spirit of the holidays into a reason to give back
Sobeys makes funding youth mental health a family affair
Sobeys gets an assist for its fresh message
Righteous Gelato makes kombucha line for Sobeys
In the News
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Most-read of 2020: Magazine
The most popular stories from our print edition include features on companies like Bell, Telus, Sobeys and Knix, plus how brands are adapting to a gender-fluid future.
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2020 Brand of the Year: Sobeys’ grocery delivery mic drop
This year the company showed up in the ecomm space, while spending big on marketing for its banners.
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Sobeys’ Michael Medline says it’s time to ‘innovate or die’
The CEO promised to more than double the number of products on Voila and expand the delivery service to Western Canada.
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Sobeys launches its largest-ever private label campaign for Compliments
The company is pulling out all the stops to support a key pillar of its new transformation plan.
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FCB Canada adds a new creative team
Mary MacLeod and Patrick Gravel join to support new assignments from Sobeys and McCain Foods.
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A look at Empire’s plan to take on rivals
Sobeys' parent co is behind on grocery delivery and analytics, but experts see potential in the grocer's new three-year strategy.
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Empire’s private label penetration is growing
Trends the grocer was seeing prior to the pandemic have been amplified, including the demand for its Voila delivery service.
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Grocers raise pay and boost safeguards for frontline employees
How the changes fit with priorities currently important to public perception.
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Shoppers react to Sobeys’ plastic bag elimination
Field Agent polled Canadians who visited the grocer last weekend to see how their habits were impacted.
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Sobeys rolls out sensory-friendly shopping nationally
The grocer expands a pilot project to make all of its stores more inclusive of people with autism or other health considerations.
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Grocers get vocal about local
From Shopper Marketing Report: How Metro, Sobey's, Longo's and Loblaw are expanding support for domestic producers.
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Sobeys puts eggs in Smart Cart basket
The grocer gives the skinny on how it will pilot the first-ever intelligent shopping cart in Canada.
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FreshCo expands Chalo! grocer to B.C.
The Sobeys banner expands to new markets as it looks to reach a growing South Asian population.
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Sobeys plans to eliminate plastic bags early next year
The Empire banner would become the first national chain to do so amid growing consumer concern over plastic waste.
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Sobeys builds on Special Olympics partnership
The grocery retailer rolls out a two-week effort to raise $1 million dollars for communities across the country.
