Sobeys
Company Info
Brands
Ranking 2020
2019 Rank
--Marketers 2020
Agency Partners 2020
The Work
Sobeys aims to Feed the Dream again
IGA once again links camaraderie with giving
How IGA’s home ec classes help serve a greater household need
How Sobeys is feeding Olympic appetites
In the News
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Most-read of 2021: Shopper Marketing Report
From new products to new ways to use promo spend, the stories SMR readers were most interested in this year.
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Empire’s earnings drop in Q1, but growth is on the horizon
The parent of Sobeys, Farm Boy and FreshCo says it plans to expand its click-and-collect offering in up to 85 additional stores.
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Air Miles and Voila bring a points partnership to life with popsicles
With help from Happy Pops, a co-branded sampling truck has been promoting the loyalty program and delivery platform.
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Sobeys grows excitement for produce with in-store farms
From Shopper Marketing Report: Having gardens in-store will cut the grocer's carbon footprint and capitalize on home cooking.
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Why grocers and restaurants are teaming up on prepared meals
Retailers are bringing more culinary chops to stores to enhance their meal offerings.
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Empire grows its ecomm business with Longo’s purchase
The deal, structured so the Sobeys parent co will achieve sole ownership over time, includes developing Grocery Gateway independently of Voila.
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How Oliver & Bonacini helps Voila’s differentiation
Pre-cooked meals from the upscale caterer, prepared in Farm Boy kitchens, aim to show innovation in delivery isn't just about fulfilment.
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Most-read of 2020: Magazine
The most popular stories from our print edition include features on companies like Bell, Telus, Sobeys and Knix, plus how brands are adapting to a gender-fluid future.
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2020 Brand of the Year: Sobeys’ grocery delivery mic drop
This year the company showed up in the ecomm space, while spending big on marketing for its banners.
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Sobeys’ Michael Medline says it’s time to ‘innovate or die’
The CEO promised to more than double the number of products on Voila and expand the delivery service to Western Canada.
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Sobeys launches its largest-ever private label campaign for Compliments
The company is pulling out all the stops to support a key pillar of its new transformation plan.
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FCB Canada adds a new creative team
Mary MacLeod and Patrick Gravel join to support new assignments from Sobeys and McCain Foods.
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A look at Empire’s plan to take on rivals
Sobeys' parent co is behind on grocery delivery and analytics, but experts see potential in the grocer's new three-year strategy.
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Empire’s private label penetration is growing
Trends the grocer was seeing prior to the pandemic have been amplified, including the demand for its Voila delivery service.
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Grocers raise pay and boost safeguards for frontline employees
How the changes fit with priorities currently important to public perception.
