IGA gets animated (again) ahead of the Winter Games
Sobeys aims to Feed the Dream again
IGA once again links camaraderie with giving
How IGA’s home ec classes help serve a greater household need
In the News
Empire boasts ‘highest earnings per share in memory’
Investments in Voila and private label are continuing to drive big growth for the parent company of Sobeys and IGA.
ICYMI: Strategy Magazine’s Marketers of the Year
Mandates for brand leaders at Sobeys, Arterra, BMO, SAAQ and Canadian Tire continue to grow fast and vast.
Sandra Sanderson flips the script at Sobeys
How the Marketer of the Year led sweeping changes across grocery banners and marketing teams coast to coast.
Most-read of 2021: Shopper Marketing Report
From new products to new ways to use promo spend, the stories SMR readers were most interested in this year.
Empire’s earnings drop in Q1, but growth is on the horizon
The parent of Sobeys, Farm Boy and FreshCo says it plans to expand its click-and-collect offering in up to 85 additional stores.
Air Miles and Voila bring a points partnership to life with popsicles
With help from Happy Pops, a co-branded sampling truck has been promoting the loyalty program and delivery platform.
Sobeys grows excitement for produce with in-store farms
From Shopper Marketing Report: Having gardens in-store will cut the grocer's carbon footprint and capitalize on home cooking.
Why grocers and restaurants are teaming up on prepared meals
Retailers are bringing more culinary chops to stores to enhance their meal offerings.
Empire grows its ecomm business with Longo’s purchase
The deal, structured so the Sobeys parent co will achieve sole ownership over time, includes developing Grocery Gateway independently of Voila.
How Oliver & Bonacini helps Voila’s differentiation
Pre-cooked meals from the upscale caterer, prepared in Farm Boy kitchens, aim to show innovation in delivery isn't just about fulfilment.
Most-read of 2020: Magazine
The most popular stories from our print edition include features on companies like Bell, Telus, Sobeys and Knix, plus how brands are adapting to a gender-fluid future.
2020 Brand of the Year: Sobeys’ grocery delivery mic drop
This year the company showed up in the ecomm space, while spending big on marketing for its banners.
Sobeys’ Michael Medline says it’s time to ‘innovate or die’
The CEO promised to more than double the number of products on Voila and expand the delivery service to Western Canada.
Sobeys launches its largest-ever private label campaign for Compliments
The company is pulling out all the stops to support a key pillar of its new transformation plan.
FCB Canada adds a new creative team
Mary MacLeod and Patrick Gravel join to support new assignments from Sobeys and McCain Foods.