Sport Chek
Company Info
The Work
Sport Chek creative celebrates elite and everyday athletes
Sport Chek campaign pushes customers to invest in themselves
Why Sport Chek is talking about ‘Changes’
Sport Chek hits the slopes to support its winter offerings
In the News
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New Year’s resolutions 2025: Sport Chek and Mary Brown’s Chicken marketers call for more bravery
As we begin 2025, strategy reached out to marketers to identify seismic changes in 2024, and to give us their ...
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How Sport Chek is enforcing its holiday message with a former NHLer
Sport Chek is tapping the humorous side of former NHL enforcer Kevin Bieksa to put a new twist on the ...
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Earnings round-up: Tim Hortons, Maple Leaf Foods and CTC
How some of the country's largest retail and CPG brands fared in Q2.
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Sport Chek positions itself as a gift-giving destination
The sporting goods retailer, with new agency partner Cartier, is leaning into the holiday season.
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2023 Brand of the Year: Decathlon plays well with others
The sporting goods retailer is using value-centric messaging to boost its fortunes.
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Eva Salem broadens Mark’s and Sport Chek’s horizons
The Marketer of the Year is taking lessons from Canadian Tire and opening more doors for its sister banners.
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How Sport Chek is preparing for the winter
The retailer is striking a balance between driving traffic for in-demand products and not sparking stressful holiday crowds.
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Corner Office Shifts: Second Cup gets new lead marketer
Plus, Plan International to welcome new Canadian CEO, as execs depart Loblaw and Canadian Tire Corp.
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2019 Strategy Awards: Content flows from data stream
How Black & Abroad, Sport Chek and Radio-Canada tapped into the power of data to change perceptions and drive purchases.
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Sport Chek opens up concept store just for kids
The retailer targets parents seeking fashion for active youth with a location at Toronto's Vaughan Mills shopping centre.
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MAOY Gold: Touché’s data-driven transformation
The agency introduces a new team and positioning statement as part of its focus on data.
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Sport Chek puts a new face on its ads
The retailer moves away from sweat and grit to focus on the real people serving its shoppers.
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Sport Chek opens women-focused concept store
The Calgary location is a first for the retailer as it looks to recognize its female shoppers.
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Which Olympic spots win with women?
A report from Harbinger shows which ads have resonated most with women, as well as when they are tuning in to the games.
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New Balance finds your stride
The brand brings its 3D scan experience for runners and other athletes to Sport Chek's newest flagship.
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Under Armour and Sport Chek’s quest for youth
The brands search for athletes of the next generation to be featured in a new advertising campaign.
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Check it out: Sport Chek celebrates the #GreatOnes
A new spot narrated by Wayne Gretzky uses real footage to show the power of a father's support.
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Sport Chek takes its real-time messaging offline
Can the popular social strategy work on traditional media? The sports retailer tested the waters during the Raptors' playoff run.
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Culture shock
L’Oreal, Mondelez and FGL sports are trying to infuse new thinking with a jolt of hands-on learning.
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Sport Chek slows down
The retailer's "spring training" platform targeted at women takes a different approach to show the path to physical betterment.
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Sport Chek takes on the ‘retailer playoffs’
The brand positions itself as a destination for gift-giving, not just sports gear, ahead of the holidays.
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MAOY Gold: Touché!’s walk-on win
The agency had a banner year, increasing revenue, bringing on new clients and now winning Gold.
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The new brand royalty
From our latest issue, editor Emily Wexler lauds the little guys who have made big waves this year.
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Brands of the Year: Sport Chek’s better is here
The retailer continues to push the envelope, from its teched-out stores to its content strategy.
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Brands of the Year 2015
It's all about the rise of the little guy. See who topped this year's list.
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Up to the minute: Time for Client of the Year
Plus, WD-40 gets a new digital shop in Canada, and more news from the past two weeks.
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MLSE wins big at Clio Sports
The company, which works with Sid Lee, had the most wins for Canada, with additional trophies going to Rethink, Anomaly, TBWA and Sid Lee.
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Canadian Tire goes big with digital
The retailer is hoping to hook younger customers with its new interactive "showcase" store.
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Showing mom some love
Brands like Tassimo, Sport Chek and Blacks want to move you to tears this Mother's Day, while Telus tickles your funny bone.
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Shopper Innovation Awards: Sport Chek debuts a tech haven
Featuring digital projection, touch-screens and bar code scanners, the West Edmonton Mall marked the second wave of innovative retail space for Sport Chek.
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PR AOY Gold: North Strategic does it their way
How the young, fast-growing shop landed the top spot in the competition's newest category.
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It’s time to grow a pair
Fathers are providing the marketing motherlode, says One Advertising's Karen Howe.
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Stamkos projects his thoughts for Sport Chek
The NHL star is training hard in this Sport Chek spot to inspire you to get into game shape.
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Coming soon: content everywhere
From (ahem) intimate spaces to calmer waters, we take a stab at the next hottest locales.
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Sid Lee opens in Calgary, eyes California
The Montreal-based agency is exploring a new shop in California to help the New York office, while Vito Piazza assumes the role of president of its recently launched Western Canada location.
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Art and copy folks on the move
On the heels of Nellie Kim and Chris Hirsch's departure, John St. announces three new creative faces, while FCB taps a senior AD and Grey Canada brings in an ACD.
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The creative Wild West
Everyone's saddling up to take a run at ad agencies' lock on the ideas biz by bringing in creativity gunslingers.
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Sport Chek laces up for a social campaign
The sports retailer is aiming to connect with runners via a socially-fuelled campaign.
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Sport Chek and Playland earn prizes at Facebook Studio Awards
Sport Chek is one of six Silver winners and Playland is one of five brands to win Bronze in the global competition.
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The future of shopping: part two
In the second part of what's to come in buying, strategy looks at the future of shoppable videos.
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The future of shopping
In part one on what's to come when buying, strategy checks out the evolution of virtual walls and creative at-home purchasing.
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Empowering female ads
In honour of International Women's Day, check out these spots that encourage women and challenge stereotypes.
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Top Cannes contenders: Film Craft
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
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Shopper Innovation Awards: Sport Chek runs a social strategy
The sports apparel retailer wins Gold for developing a "Social Flyer" to reach young shoppers.
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CASSIES Bronze: Sport Chek celebrates Mother’s Day
The sports retailer salutes the moms of athletes around the holiday, resulting in the best sales results for that time of year for the chain.
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Media Director of the Year and Next Media Star
Karine Courtemanche takes the Media Director of the Year honour, while Jacquie Albrecht is named Next Media Star.
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MAOY Silver: PHD plays to win
The agency wins Silver in the media category for work for Amway, Snuggle and Sport Chek.
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Canada gets 11 shortlist mentions on Monday
Lg2 gets the most nods, with two in Outdoor and one in Press. Today's Media, Mobile, Press and Outdoor lists bring Canada's total shortlist count so far to 20.
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Sport Chek cheers on athletes’ parents
The retailer is leveraging Olympic women's hockey player Meaghan Mikkelson in TV spots for Mother's Day and Father's Day.
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Design Report: The store of the future
What are the conditions that will shape the retail environment? We take a look at the biggest factors, and some retailers that are already addressing them.
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Canadian Tire partners with Olympic Team
The eight-year deal, which includes Canadian Tire, Sport Chek and Sports Experts will see the company join on as a premier national partner.
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Marketers of the Year: Duncan Fulton retells Sport Chek’s story
Forzani's chief marketer takes the brand to a digital frontier.
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Buzzworthy in 2012
Which campaigns, pop-culture tie-ins and celebrity spokespeople made big splashes this year?
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Best brand use of celebrity athletes: Dove & Sport Chek
These macho men were the perfect match for each brand.
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Brands replace hockey…with hockey
With the NHL lockout still in effect, sponsors like Kraft, Molson and Sport Check are finding alternatives to teaming up with the pros.
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Sport Chek takes little leagues to the big ice
The brand recently suprised youth hockey leagues with games in the Air Canada Centre and Scotiabank Saddledome arenas.
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Next Big Things: New partners for a new reality
It’s a brave new digital world for brands, and they are increasingly looking to new partners for ideas and creative executions to navigate this new frontier.
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Sport Chek calls Brett Lawrie up to the plate
The Toronto Blue Jay and president of the Forzani Group talk about details surrounding the endorsement deal.
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Stops, Starts and Changes: Harry Rosen and Le Clos Jordanne pair up for Father’s Day
In this edition of our round-up, unexpected stops from the City of Toronto and Giant Tiger, anticipated starts from Loft and Target, and some changes from Sobeys and Canadian Tire.
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Gatorade’s Sport Chek nutrition centre scores
The results of Pepsico's partnership with the sports retailer spawned talks to expand it out to more FGL banners including Sports Experts and Atmosphere in Quebec.
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Sport Chek rebuilds from the ground up
The Forzani retailer launches a new OOH campaign and reveals details about its rebranding plans.
