SportChek
Company Info
Brands
Ranking 2025
2024 Rank
--Agency Partners 2025
The Work
Sport Chek creative celebrates elite and everyday athletes
Why Sport Chek is talking about ‘Changes’
Sport Chek is ‘moved’ by the grit of young women athletes
Sport Chek hits the slopes to support its winter offerings
In the News
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Susan O’Brien named chief transformation officer in Canadian Tire revamp
Susan O’Brien will be moving into the role of EVP and chief transformation officer at Canadian Tire as part of ...
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How Sport Chek is enforcing its holiday message with a former NHLer
Sport Chek is tapping the humorous side of former NHL enforcer Kevin Bieksa to put a new twist on the ...
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Sport Chek positions itself as a gift-giving destination
The sporting goods retailer, with new agency partner Cartier, is leaning into the holiday season.
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Canadian Tire dials back marketing spend
While revenues slumped 4.2% for Q2, the company is seeing strength across its owned brands and continuing to invest in ecomm.
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Canadian Tire launches paid subscription loyalty program
Triangle Select gives members more bonus opportunities as the company further builds its loyalty and data ecosystem.
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In Brief: BICOM wins Volkswagen account
Plus, SportChek sales surge back for Canadian Tire and Camden continues to expand.
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Hershey goes grassroots to activate its NBA partnership
Circle K takeovers and contesting are part of a donate-with-purchase push to build and upgrade basketball courts for youth.
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BBDO Canada has a new chief strategic officer
Jeff McCrory will take on his new role after two years of leading integrated business for RBC at the agency.
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SportChek helps kids avoid permanent helmet hair.
SportChek helps kids avoid permanent helmet hair.
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You can really go batty when you’re too long in a bunker
You can really go batty when you're too long in a bunker
