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WestJet asks Canadians to donate their ‘Christmas Miracles’
WestJet shows appreciation for one of its own
WestJet gives Christmas Miracle a global view
Quaker delivers a message of warmth
In the News
Studio M names new leadership
Bryan Reid takes over as president for a departing Mike Mills, as Jennifer Cunningham takes on a strategic VP role.
Studio M spins off its production offering
Unified Content will work on production as the agency moves to focus on creative and strategy services for brands.
Canada cracks top 10 on Warc 100
Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year's ranking.
Three lessons on the changing agency model
Executives from Cundari, The&Partnership, Fjord and Studio M gathered at DX3 to dissect the state of the ad world.
Showing mom some love
Brands like Tassimo, Sport Chek and Blacks want to move you to tears this Mother's Day, while Telus tickles your funny bone.
And the CASSIES Grand Prix goes to…
Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.
CASSIES Gold: WestJet delivers surprising results
It was a happy holiday indeed for the airline when its "Christmas Miracle" video went viral and increased revenue by 86%.
Hacking campaigns clean up at the CMAs
Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?
Brands of the Year: WestJet reaches new heights
Fasten your seat belts and prepare to read how the airline landed a spot among the country's top brands.
Canada gets three noms in Branded Content
Work for WestJet and Volkswagen is up for prizes in the category, one of the last to be announced this week in Cannes.
Cannes contenders: Canadian roundup
The industry has weighed in on the campaigns most likely to win at the Palais. Here is the cream of the crop.