Sun Life
Company Info
The Work
Sun Life sees the upside of uncertainty
Sun Life connects health with wealth
Sun Life takes a page from lifestyle brands
Which brands will Canadians see during the Super Bowl?
In the News
-
Sun Life names new Canadian CMO
Dawn Bednarski was previously head of marketing for RBC's credit card portfolio.
-
Sun Life picks Publicis
The agency will lead a national campaign aimed at advancing the financial company's goals of helping Canadians reach a better quality of life.
-
Corner Office Shifts: Sun Life, Canopy Growth
A round-up of senior-level executive changes you may have missed.
-
Sun Life puts greater focus on data and analytics
Milos Vranesevic steps in as CMO, having worked at major consumer brands in both Canada and the U.S.
-
Sun Life debuts a new digital persona
"Ella" will be the voice for the brand's digital touchpoints, aiming to add a human touch to its more tech-heavy interactions.
-
Sun Life takes sustainability beyond the environment
For Melissa Kennedy, sustainability is as much about the company as it is about the earth.
-
The Give Agency pops up in Toronto
For one week in February, the volunteer-based ad agency will provide free services to five area non-profits.
-
Havas gets integrated with logo refresh
Canadian CEO and CCO Helen Pak on the collaborative "hacker" mentality the agency is also taking.
-
Sun Life: 150 years of making life brighter
How the financial company with humble Canadian roots has become an international powerhouse.
-
TD named Canada’s best brand: study
RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.
-
Trust is key to brand loyalty: study
A new Reader's Digest survey finds Tim Hortons, Toyota and Coppertone are among Canadians' most trusted brands.
-
Marketers of the Year: There’s something about Mary De Paoli
As this year's overall winner, Sun Life’s CMO brings soul to insurance.
