Swoop
Company Info
The Work
Swoop wants its fans to wear their love on their sleeve
Swoop is letting deal-hungry passengers take their time
How brands are celebrating April Fools Day
Swoop lands on a content-led approach
In the News
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WestJet to absorb discount airline Swoop
The integration comes as a result of a new collective agreement with the airline's pilots.
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Swoop is turning discounts into travel demand
From the C-Suite newsletter: The low-cost carrier has been selling off inventory in a way that adds urgency to recovery.
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Corner Office Shifts: WestJet exec named Swoop president
Plus, new leaders at RYU Apparel and Manulife help guide their brands through the worst of the pandemic.
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Swoop hires new head of commercial
Bert van der Stege will oversee several areas, including marketing, to drive growth and revenue at the ultra low-cost carrier.
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Corner Office Shifts: New leadership at WestJet, Canada Post
A round-up of senior-level executive changes you may have missed.
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Corner Office Shifts: Changes at WestJet and Swoop
Plus, Shopify spots new leadership as founding executives move on.
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Branding WestJet’s new low-cost carrier
The airline's EVP of strategy on the opportunity behind Swoop's offering.
