Tangerine
Company Info
Brands
Ranking 2025
2024 Rank
#125Agency Partners 2025
The Work
Tangerine to help pay customers’ checked baggage fees
Why Tangerine is jumping through hoops with a new creative concept
Tangerine gets ready for what’s next
Simplii Financial launches first-ever campaign
In the News
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2023 Agency of the Year Gold: Rethinkers don’t believe in the status quo
In true fashion, the agency likes to work with clients that are equally obsessed with living their values.
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Scotiabank creates a new digital transformation and marketing leadership role
Aris Bogdaneris will be overseeing the Tangerine business as well as global marketing, customer insights, data and analytics and real estate.
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In Brief: Tangerine expands its relationship with Rethink
Plus, Reebee vet Mark Smith joins Caddle and William Thomas names a new VP.
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Tangerine’s CMO on her first 100 days
Nicole German shares what she's learned so far and which marketing opportunities she's tackling first.
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Scene becomes the entertainment loyalty partner of the NBA
The program is taking an experience-focused approach in its first expansion into sports.
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Martin Fecko named Tangerine’s new CMO
The financial services vet takes over marketing leadership following an important brand-building year for the bank.
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View from the C-Suite: Tangerine’s Raptors marketing a slam dunk
President and CEO Gillian Riley discusses the halo effect of the team's success on the digital bank.
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Corner Office Shifts: New leaders at Sobeys, Tangerine
A round-up of senior-level changes you may have missed.
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Banks benefit from online investments
J.D. Power's latest ranking shows more Canadians turn to digital, but it doesn't always deliver on customer satisfaction.
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Tim Hortons named most authentic Canadian brand
Cohn & Wolfe adds Canadian consumers to its global 200-brand study for the first time.
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If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
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Mobile banking satisfaction on the rise
RBC and Scotiabank have the highest-rated offerings, according to J.D. Power.
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When social content does the heavy lifting
Here's how three brands are laddering up their branded content to make sure it links back to business results.
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Tangerine names new president and CEO
Chief strategy officer Brenda Rideout is set to take the helm March 1.
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The UX shift
Consumers are defining brands through every interaction. Designing experiences that cater to their needs is more important than ever.
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Strategy Awards 2016 shortlists: Part Six
We're rolling out all the contenders leading up tonight's gala. Today, we feature the final Challenger Strategy category.
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Can digital banking improve in-branch satisfaction?
A new J.D. Power report highlights how mobile can enhance retail experiences for consumers.
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Tangerine brings biometrics to its new app
The bank is promoting the new tools with a series of online videos.
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How the banks are branching out
Why Canada's established players are capitalizing on the startup space to innovate.
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Andrew Zimakas takes SVP role at LoyaltyOne
Tangerine's former CMO joins the customer loyalty company to help grow its global presence.
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Cannes Contenders 2016: Campaigns creating buzz
From bees to banking, check out some of the campaigns that industry folks think will roar.
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Tangerine creates new tech incubator
The bank has teamed up with Ryerson University on a new space for fintech startups.
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Scotiabank launches new innovation hub
"Digital Factory" will house user experience and data experts in downtown Toronto.
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Social-savvy banks prove size doesn’t matter
Smaller players like Vancity are taking top spots in social media rankings because of their high engagement levels.
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Ahead of the pack
From Periscope to VR, check out some of the early brand adopters of hot new tech.
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John St. hires three, with more to come
The agency hires JP Gravina and Simon Craig from BBDO, as well as Tom St. John to the growing digital team.
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Tangerine looks to brighten futures
The bank's new long-term CSR platform aims to give Canadians confidence to succeed.
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CASSIES Silver: Tangerine bears the fruits of branding success
To break through the clutter, the challenger bank unveiled its new identity, gaining awareness and clientele.
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John St. opens Montreal office
Say bonjour to your new agency, Montreal. The Toronto-based shop is the fourth to open a French office this year.
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What keeps marketers up at night?
We asked industry leaders about key issues and how they're addressing them. Here are some themes that emerged.
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What keeps Andrew Zimakas up at night
The CMO at Tangerine on dealing with the cult of busy, keeping consumers' trust and finding true campaign integration.
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Holiday giftvertising
We know you're still focused on Halloween, but we couldn't resist coming up with a few ideas to help brands be festive this season.
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Tangerine spies wearables in its future
In a bid to stay on the bleeding edge, the bank has rolled out biometric technology, which could pave the way for banking with wearable devices.
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Tangerine shows who’s boss in digital
What makes a bank brand digitally excellent? A new Ipsos study reveals who is doing what right.
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Tangerine’s racing trains
In the bank's first spot since dropping the ING moniker, it taps an age-old math problem to prove its simplicity.
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Top Cannes contenders: Design
With an extended deadline, strategy continues to count down the campaigns most likely to win big at this year's festival.
