Target
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Ranking 2025
2024 Rank
#27Address:
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St. John's, Newfoundland and Labrador, A1C 1A4
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Award-Winning Clients 2025
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The Work
NL Tourism’s tariff response dovetails with broader strategy
NL Tourism appeals to travellers seeking a human connection
Newfoundland and Labrador wants to show visitors new perspective of province
The Financial Consumer Agency of Canada makes housing top of mind
In the News
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Target appoints Catherine Kelly as president
Founder Noel O'Dea will shift to a "bigger picture" role in what is described as a "seamless" and long-planned transition.
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Marketing Hall of Legends announces 2023 inductees
Lisa Lisson, Noel O'Dea, Sandra Sanderson, Chris Staples, Ian Grais and Tom Shepansky make up this year's class.
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Master storytellers
Target reveals what it takes to create a best seller
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The A-List: Target
Natural born storytellers reel in national brands with humour, humanity and fresh ideas
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The Indie List: Target’s secret sauce to longevity
Canada's longest-running indie has spent 40 years on a road less travelled
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The Agency A List: Target
Outsider takes road less travelled, and wins agency of the year
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Cause Doctors: It’s Good To Be Good during a pandemic
The first in a new series, Heroes & Villains' Emma Hancock and Target's Noel O'Dea give the non-profit actionable advice.
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2019 Agency of the Year: Small Agency
The category's inaugural winners are finding strength in their size when it comes to delivering the best work.
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2019 Small AOY Gold: Target stays on its mark
The east coast shop finds success in not being a carbon copy of larger agencies and sticking to what it does best.
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Rethink is the 2019 Agency of the Year
The agency also won a Gold in Design and Silver in Digital, a category where FCB continued its winning streak.
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Target wins Best of Show at ICE Awards
The agency won for Crime Stoppers' "Project Anonymous" at the show recognizing the top work in Atlantic Canada.
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Here are the (big and small) Agency of the Year shortlists
Today's shortlists cover the show's newest category and the one that started it all.
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Why Mount Pearl made a rap video
Newfoundland's smallest city aims to show off its non-traditional way of doing things to attract new residents and businesses.
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The Agency A List: Target
Being an outsider helps the agency see things differently
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Retail’s identity crisis
It's time for brands to be bolder and faster on many fronts.
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Target hires new creative director
Jason Hill returns to full-time agency life to lead the Newfoundland shop's creative team.
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Target takes Best of Show at ICE Awards
The agency was once again recognized for work with Newfoundland and Labrador Tourism.
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Google and Target tested a voice-activated coupon
A pilot program shows how easy it could be to issue, find and redeem discounts on voice platforms.
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Target brings some colour to the ICE Awards
The agency's work for Newfoundland and Labrador Tourism took Best in Show at the awards recognizing creativity in Atlantic Canada.
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CASSIES Bronze: Newfoundland and Labrador finds itself
The province targeted sophisticated travellers in search of the authentic and the unexpected.
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The top brand stories of 2015
We examine the news and trends that shaped 2015 by looking back at our most-read stories of the year.
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Canadian retail off to a good start
Sales were strong for most retail sectors in the first quarter, consultant Ed Strapagiel reports.
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Uniqlo comes to Canada
News of the fast-fashion retailer's Canadian entrance comes on the heels of closures of a number of similarly-priced competitors.
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Privacy is dead. Long live mobile
Part two of JWT's Trend Report finds Canadians are waiting for brands to catch up to mobile realities and privacy woes.
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Did Target understand the Canadian market?
The retailer's problem was not just a lack of products, it was not using those products to differentiate itself, experts say.
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Target to discontinue Canadian operations
Despite a big initial marketing push, the retailer will shutter its 133 locations amid empty shelves and heavy competition.
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Throwback Thursday: the news of the year
We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.
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Throwback Thursday: strategy in 2013
Last year, branded content was the big buzz, Target ventured North and Dove went viral...again.
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Livia Zufferli to depart Target
The retailer's VP of marketing is headed to Rogers later this month as an SVP.
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Throwback Thursday: strategy in 2012
Which QSR giant launched a transparency push that has since won it some serious hardware?
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Boo-worthy brand opps
Not a candy brand? No problem! Here are a few ways to get in on the Halloween spirit.
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Target rolls out collaborations
Tapping into the popularity of limited runs, the retailer brings in new fashion and home lines.
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The back-to-school battle is on
As value and assortment take centre stage, how are Target, Walmart and Staples distinguishing themselves?
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Walmart turns 20
The brand's Canadian operation celebrates two decades of rocking the retail boat.
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Influicity leverages the influencers
The Toronto-based company is working with Target and Kotex for a summer campaign tapping YouTubers.
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Target Canada names new president
The beleaguered retailer has appointed Mark Schindele (pictured) to replace outgoing president Tony Fisher.
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Future Flash blog: Brands’ low centres of gravity
On the second day of the Muskoka conference, speakers looked at why brands aren't welcome at the consumer's social table.
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Looking ahead in retail
From duelling discounts to foodie frenzy, Influence Marketing partner Martin Rydlo predicts the future for big retail brands like Walmart, Target and Loblaws.
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Target springs into patio season
The retailer hosted an impromptu outdoor party in Toronto yesterday to celebrate the first nice weather days after a long winter season.
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Marketers of the Year: Livia Zufferli’s juggling act
In a fierce retail landscape, Target’s VP marketing is showing love to Canadians to gain share of heart and wallet.
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Advertising titles: Real or fake?
With agencies throwing around new titles like candy, take strategy 's quiz and test yourself on which positions are for real or fabricated.
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Target struts its stuff at World MasterCard Fashion Week
The retailer used the sponsorship opportunity to debut some of its holiday-themed gear, as well as promote its in-house fashion and home lines.
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Back-to-school spending jumps
Montreal's Ernst & Young forecasts the highest growth since the 2008 recession.
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Target heads to school
The retailer is targeting fashion-forward kids and their moms with its first Canadian back-to-school season push.
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Tourism showdown: Nova Scotia vs. Newfoundland
We compare the two Maritime provinces' campaigns.
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Canada’s top ad ideas: curated
A few of Canada's top marketing and ad execs pick their favourite work of the year ahead of this year's Cannes Festival of Creativity.
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Video: taking a tour of Target
Not in Ontario or can't make it to your nearest Target? Strategy takes you on a store tour as the retailer prepares to open 17 new locations.
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Starts and changes
Target opens more stores and pairs up with Michael Buble, Sobeys picks up some gas, Canadian Tire gets into the small-format fray and Hudson's Bay tests out a retro look.
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On Target
A look at the buzz the retailer has built so far, as it prepares to open its doors in Canada.
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Stops, Starts and Changes
American Express tests a new social-buying platform; Target introduces Canadians to Red Card; Sears, Best Buy and Future Shop cut jobs; Dollarama eyes Latin America.
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CASSIES Silver: Larsen relaunches a local favourite
Atlantic Canada welcomes home a prodigal wiener.
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Target to bring Archer Farms, Market Pantry and Up and Up to Canada
The retail giant is set to compete with the likes of Loblaw and Sobey's through its private label grocery and household lines.
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Three things: 2012 retail trends
Strategy picked out some significant themes from the past year, including men, pop-up shops and little big-box stores.
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Target spreads the holiday cheer
The brand is launching the latest in a line of experiential events later this week, travelling from the East Coast to West.
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Target Canada kicks off the giving season
The retailer has launched its first charitable program in Canada, which will see a portion of its profits go to local communities.
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Target partners with Toronto Fashion Incubator
The soon-to-open retailer will sponsor the fashion hub's annual design competition, carrying the winning line in stores as of 2014.
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Maynards and The Hive win big at the PROMO! Awards
The agency picked up Best in Show and four Gold awards, while Leo Burnett was another big winner for work with Ikea and Raising the Roof.
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Bleublancrouge takes Best of Show at the Extra Awards
The agency also won Gold for the Montreal Gazette's "Tweet Edition" campaign at Newspapers Canada's annual awards for creativity in newspaper advertising.
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TIFF: Target gets into the festival spirit
The company is launching a hotel takeover, aimed at tastemakers in the city.
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Stops, starts and changes; Couche-Tard expands into Europe
Canadian grocers may soon see an online deal aggregator; Target and Microsoft announce new retail locations; and Best Buy Canada unveils a plan to compete with Amazon.
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Stops, starts and changes: Telus gets touchy at Laval store
In this edition of our monthly column, we round up some stops from Zellers and Whole Foods, a start from Club Monaco and some changes from Telus and Target.
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Target to launch Toronto pop-up
The US chain will launch the one-day event next week with items from its limited edition Jason Wu collection.
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Store stops, starts & changes
In this new, ongoing Shopper Marketing Report feature, we look at how retailers ranging from Canadian Tire to Microsoft Canada are opening, closing and changing store tactics.
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LIFT brings CASSIES cases to life
The day after the awards, some of the big winners revealed their strategies for creating truly effective work.
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Target and Newfoundland & Labrador Tourism win CASSIES Grand Prix
The "Find Yourself" campaign also took home Gold in Sustained Success, while Leo Burnett and James Ready won the Globe's inaugural Creative Effectiveness Prize.
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CASSIES Grand Prix: Newfoundland captures travelling hearts
Target hits the mark with Newfoundland & Labrador Tourism's "Find Yourself," a campaign that delivered rock solid results in difficult conditions
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Winter tourism humanizes the hills
Whistler and Newfoundland & Labrador give their snow pursuits personalities in this year’s winter promos.
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Newfoundland & Labrador evokes childlike curiosity
The new chapter of Newfoundland & Labrador Tourism’s "Find Yourself" campaign includes awareness-building TV and tactical print and online ads.
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The final holiday sale at Zellers
The retailer launches a Facebook campaign that has shoppers making the festive decisions, and playfully references the arrival of Target.
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Scouts was the first Facebook
Scouts pushes social networking (in person).
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Dr. Dower will help let your backbone slide.
Dr. Dower will help let your backbone slide.
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Everything in Labrador has a spirit.
Everything in Labrador has a spirit.
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Prettier than a postcard
Newfoundland - Prettier than a postcard
