Taxi
Company Info
Address:
Toronto
495 Wellington St. West, Suite 102
Toronto ON, M5V 1E9
Phone: (416) 342-8294
Toronto
510 Front St., Suite 200
Toronto ON, M5V 1B8
Phone: (416) 598-4750
Montreal
1435, rue Saint-Alexandre Bureau 620
Montréal QC, H3A 2G4
Phone: (514) 842-8294
Vancouver
515 Richards St.
Vancouver BC, V6B 2Z5
Phone: (604) 683-8294
Award-Winning Talent 2025
The Work
Coca-Cola honours Quebec music legend in latest campaign
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Coca-Cola supports a Filipino gift-giving tradition
OLG debuts game series with guaranteed wins at every draw
In the News
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Agency Moves: Taxi introduces duo as new GMs
Plus, leadership change at Laura Ballance.
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VML is merging Taxi and Wunderman Thompson Canada
Rob Guenette will assume CEO duties of the newly created VML Canada.
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St. Louis Bar & Grill selects Taxi as new AOR
The agency is expected to work on a brand redesign as the restaurant chain looks to expand.
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In Brief: Keurig and Taxi complete personnel moves
Plus, BICOM opens a digital content studio.
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Canada leads in agency noms for 2023 Epica Awards
The global ad and marketing trade press recognized 17 Canadian agencies with 98 nominations.
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Taxi Vancouver names new co-creative directors
Cam Spires and Jake Hope are coming off of five years at Rethink.
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Taxi bolsters creative, strategy and account teams
The promotions include a new CD, ACDs, senior strategist, account director and a managing director.
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In Brief: McCann, Taxi add to production leadership
Plus, IDEA opens for entries and Sid Lee hires a new VP of growth.
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Cannes Lions 2023: Canada gets four Sustainable Development Goal Lions noms
Taxi, Cossette, Performance Art and Citizen Relations land on the final shortlist for 2023.
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Cannes Lions 2023: And the first Golds go to Rethink, BBDO and Ogilvy
There were over half a dozen Lions in the Pharma, Health & Wellness, Outdoor, Print & Publishing and Radio & Audio categories on Monday.
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Taxi launches creative commerce division
The offering will more closely align the agency's retail work with the growth and capabilities at VMLY&R.
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Most-read of 2022: Agencies
From new shops opening their doors to big executive moves, here are the agency stories readers were most interested in.
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Circle K is looking to score with a private label giveaway
The "Hockey Bag of Chips" is part of a recent focus on gamification and contesting.
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How your brand’s teenage years shape its identity
Rafik Belmsek, Taxi's head of strategy, explains why young brands shouldn't be afraid to break from stiff guidelines.
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Taxi adds 11 across departments
The hires include a new national design lead and senior roles in production and strategy.
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OLG adds Taxi to its agency roster
The agency has been named AOR for casinos, racing and scratch cards.
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ACTRA begins targeting agencies over labour dispute
The actor's union staged protests outside of agency offices in a bid to have them be part of negotiations for a new agreement.
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Cannes 2022: Canadian agencies get 11 spots in Outdoor and Print
Sunday's lists included Rethink, Publicis, Cossette, Wunderman Thompson and Taxi.
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Taxi hires Graham Lang as North American CCO
He will provide creative leadership for Taxi's clients, as well as its increasing collaborations with the rest of VMLY&R.
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Canadian agencies win four Golds at the Clio Awards
DDB, Juniper Park\TBWA and Taxi's top prizes were among 50 claimed by local shops including Rethink, which took home 16 medals.
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Theo to be dissolved as Rogers moves creative to Sid Lee
The bespoke WPP agency will be no more, though Taxi will continue working on Fido.
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No Fixed Address hires new co-CCOs
Kelsey Horne and Alexis Bronstorph will start the agency's "next chapter" following the departure of Dave Federico.
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In Brief: Taxi makes six cross-department promotions
Plus, Arrivals + Departures and Pomp & Circumstance both expand on relationships with previous clients.
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Eva Salem broadens Mark’s and Sport Chek’s horizons
The Marketer of the Year is taking lessons from Canadian Tire and opening more doors for its sister banners.
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Most-read of 2021: Agencies
New agency models, new hires and new client relationships were among the most popular stories with readers this year.
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Type1 takes Best of the Best at CMA Awards
Taxi and Wunderman Thompson's Volkswagen unit took the top prize, while Rethink won Top Cause with YWCA.
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Rethink Breast Cancer debuts new look with a month of events
The charity is bringing its digital-first approach together with the need for in-person, community focused touchpoints.
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Taxi declines to participate in Canadian Tire RFP
After 16 years of working together, the retailer and the shop are forging new separate paths.
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Stephanie Small promoted to give Black Taxi full-time focus
What started as an internal DEI initiative has been restructured as its own division, offering consulting and advertising services to clients.
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Cannes 2021: Entertainment and Craft categories bring 19 Canadian nominations
BBDO, FCB and Ogilvy are among the eight agencies that added to their tallies.
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Cannes 2021: Another day, another 33 nominations for Canadian agencies
Creative Data, Creative Strategy, Direct, Social and PR brought in another big haul.
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Cannes 2021: Canadian shops pick up 33 more shortlist mentions
Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.
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Couche-Tard picks Taxi as its AOR
The Canada-wide assignment includes "a full slate of agency work" for both the Circle K and Couche-Tard convenience banners.
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Most-read of 2020: Agencies
The most popular stories out of Canada's shops included big assignments, major launches, pandemic survival strategies and racism in the industry.
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Up to the Minute: Taxi adds two ACDs in Montreal
Plus, Argyle sets up shop in the U.S. while Your Brand lands a new "gin" account.
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2020 Agency Holiday Cards: part one
How are some agencies making the most of this year's unusually unfestive season?
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Long live Telus and its critters
How standing by its brand for two decades paid off in ROI and built a future-friendly foundation for the company's evolution.
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Taxi is launching paid internships for Black talent
With the first cohort arriving this month, the agency's Black Taxi team eliminates a financial barrier to entering advertising.
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Rogers integrates creative and media work with WPP
The company combines the assignment for its brands with Theo, a new dedicated team made up of Taxi, John St. and Mindshare.
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FCB/Six, NFA top Canadian winners at ADC
Gentilhomme also won Gold at the virtual version of this year's show, which has been taking place throughout the week.
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Silk aims to sweeten the unsweetened segment
The Danone brand looks to pounce on more growth opportunities in oat beverages and plant-based yogurt.
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2019 Agency Holiday Cards: Week 1
Zulu Alpha Kilo, The Hive, Klick and Taxi are spreading kindness, self-care and a bit of weirdness to mark the season.
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Check out the 2019 Agency of the Year showreels
This year's shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.
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What propelled this year’s 2019 Agency of the Year winners
How the country's top shops are taking new perspectives on creative work and planning for continued success.
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Here are the (big and small) Agency of the Year shortlists
Today's shortlists cover the show's newest category and the one that started it all.
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Danone names Taxi as AOR for Silk
The agency's Montreal office will work on a new platform and several product launches for the plant-based dairy alternative brand.
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Cannes 2019: Canadian agencies earn 35 more nods across five shortlists
BBDO, Bensimon Byrne and Cossette are among the (many) agencies that earned shots at Film Craft, Design, Print, Health and Pharma Lions.
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Rick Hansen Foundation makes a poster for everyone
A digital board uses multiple forms of tech to make sure a message about improving accessibility across Canada is heard by all.
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Canadian Tire crowdsources content
The user-generated content play banks on the brand taking a back seat.
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Arrivals + Departures names new CCO
Jeff MacEachern has been hired to lead the agency's creative team in Toronto.
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Taxi adds to leadership team in Vancouver
James Sadler returns to the agency to lead creative for the office, while Lizzie Dabous has been promoted to strategy director.
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Volkswagen picks WPP for North American marketing
The automaker taps a group of agencies (including Taxi and Geometry) as part of broader marketing efficiency efforts.
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BC Dairy Association picks Taxi
Following a competitive review, the selection ends a 15-year relationship between the association and DDB.
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The diversity dilemma in the #MeToo era
Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.
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DivaCup picks Taxi as global AOR
The agency's Vancouver office will handle new packaging, branding and creative across platforms for the femcare brand.
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Changing lanes
Settled into a new role at Leo Burnett Chicago, Jordan Doucette talks about fostering ideas and how to support women in the industry.
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SickKids and Cossette take CASSIES Grand Prix
The awards celebrated the industry's most creative results-driven work at a Toronto gala Wednesday night.
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CASSIES Silver: Oikos dreams up a Greek promotion
Taxi takes an aspirational approach to getting Greek yogurt in front of a younger target.
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CASSIES Gold: Canadian Tire’s tested idea
For four years, Taxi helped the retailer show its products could help real people equip themselves for life in Canada.
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CASSIES Bronze: Leon’s family-friendly furniture
The furniture retailer and Taxi picked up two trophies for increasing foot traffic in stores through the "Part of the Family" campaign.
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CASSIES Bronze: Classico is second best
The Taxi-created "Second Only To Yours" campaign won in Packaged Goods for increasing sales in a relatively flat category.
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Taxi hires new creative leadership in Toronto
Alexis Bronstorph and Kelsey Horne take over as ECDs following the recent departure of the agency's CCOs.
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Jordan Doucette joins Leo Burnett Chicago
Taxi Canada's co-CCO heads to the U.S. to lead creative work on the agency's Kellogg's account.
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One great ride
As Paul Lavoie exits Taxi, former colleagues share their parting words for the industry figurehead.
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Taxi adds Frank Macera to creative team
The CD joins the agency's Toronto office after three years at Tribal.
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Taxi Montreal appoints new head of strategy
Rafik Belmesk takes on the role after having joined the agency nine months ago.
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Paul Lavoie to leave Taxi
The agency's co-founder and chairman emeritus will now devote his time to his growing Beau Lake venture.
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Mark’s debuts new, working-class brand platform
The retailer hopes "Well Worn" will provide a clear brand identity as it attempts to expand to new audiences.
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Making a ripple
Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada's design reputation.
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To Beau Lake we go
One year in, Beau Lake is looking to expand its product line beyond paddleboards.
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Here is the Digital Agency of the Year shortlist
These 14 agencies are still in the running for DAOY.
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Taxi brings on new CD in Montreal
George Giampuranis rejoins the agency world as one of three new hires.
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Cannes 2017: In the jury room with Jordan Doucette
Canada's Cyber jury member on what it truly means to make a digital campaign today.
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Canada cracks top 10 on Warc 100
Leo Burnett, Cossette and Grey are among the many agencies that contributed to this year's ranking.
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CASSIES Silver: Leon’s turns street furniture into discounts
Taxi's coupon scheme placed the furniture retailer on the Quebec map.
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Taxi named AOR for Beam Suntory
The agency will provide creative and strategy for the company's portfolio of spirits brands, including Canadian Club.
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Y&R launches new tech practice
Serviced in Canada through Taxi, the specialized offering will help clients tackle unique marketing challenges.
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UBC picks Taxi Vancouver
The university's new AOR, along with MediaCom, will work to build the school's brand locally, nationally and globally.
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Audi names Taxi AOR
The agency returns to the automotive category after winning an RFP for the luxury brand.
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Creating good vibes around financial responsibility
Credit Karma uses humour to get Canadians to check their credit scores.
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Credit Karma launches in Canada
The finance platform has chosen Taxi Vancouver to lead a national campaign here.
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Taxi Montreal wins Promutel
The agency will handle all creative duties for the Quebec insurance provider.
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DAOY Bronze: Taxi’s past is prologue
As it approaches a leadership transition, the agency stays true to its roots.
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Taxi names three new CCOs
As co-founder and creative head Paul Lavoie prepares for a new role, the agency looks within for new leadership.
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Taxi Vancouver names new GM
Steph Santiago takes on the leadership role that follows Mike Leslie's promotion.
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Paul Lavoie, art thief
An upcoming exhibit by the Taxi founder examines anonymity and creative ownership in the internet age.
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Boston Pizza’s new model for fundraising
Why the restaurant has clarified the message and increased marketing for its annual Kids Card fundraiser.
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Cannes 2016: Canada gets 28 more shortlist mentions
Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.
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Taxi names new president
Mike Leslie, GM of Taxi Vancouver, has been promoted to president of the agency's operations in English Canada.
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Check it out: Canadian Tire takes customers to school
The retailer pushes its MasterCard rewards with a new spot focused on math basics.
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AToMiC Awards: Made you look
Through creative use of their environments, these OOH campaigns won eyeballs and hijacked mobile reach.
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Let’s be brave again
Taxi's Thomas Kenny on why complacency and diminishing audiences mean the industry must create a better value exchange.
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Shopper Innovation Awards: Leon’s gets Quebecers moving
The brand used innovative coupons to capitalize on the province's Moving Day.
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Why Canadian Tire is giving print another go
The retailer brings back a physical catalogue to woo new customers and step up its omnichannel approach.
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Taxi names new planning leadership
Christine Maw is now VP and head of strategic planning in Toronto, leading the department with Sean McDonald.
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Mark Tomblin joins Juniper Park\TBWA
The agency's new chief strategy officer comes on following three major business wins.
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Up to the Minute: Zulu adds six
Plus: Critical Mass names a new GM in Toronto, an AOR win for Taxi and more news you may have missed.
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Daniel Shearer joins Cossette
The former Taxi 2 GM takes over leadership of Cossette's Toronto office and a new regional division.
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Canadian Tire takes its tools on tour
The retailer takes its Maximum product line across the country to get it in the hands of professionals.
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Up to the Minute: Taxi wins Fido
Plus: TD names new marketing director in Quebec and more news you might have missed.
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CASSIES Silver: Kraft Peanut Butter helps Canadians stick together
The peanut butter brand found a meaningful connection with dwindling family time.
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Up to the Minute: Argyle names new VPs
Plus: Bell Media acquires Cogeco Metromedia, Xerox picks a PR AOR and more news you may have missed.
