The Hive
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BRP is giving its users a reason to ride the high seas
Eugene, Dan Levy encourage moving on from first bank
OLG wants to connect over little moments
Equitable Bank makes the love of home come alive
In the News
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The Hive appoints Dino Demopoulos as CSO
The Hive has named Dino Demopoulos its chief strategy officer. Demopoulos has headed strategy at such agencies as BBDO Proximity, DDB ...
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Agency Moves: AdClub TO leadership change, The Hive names VP of strategy
AdClub appoints 2025 leadership team The Advertising Club of Toronto (AdClub) has appointed a new leadership team for 2025, effective Jan. ...
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Agency News: New leadership at The Hive and Saatchi & Saatchi Canada
The Hive names Dentsu Creative/NFA vet new CEO The Hive has appointed Josie Daga as the agency’s new chief executive officer. Daga ...
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Agency Moves: Esther Benzie joins Listenmore, The Hive adds a CD
Former CIBC and P&G marketer joins Listenmore Marketing vet Esther Benzie (pictured above) has joined agency search management consultancy, Listenmore, as ...
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The Hive’s Jared Stein picked to lead W+K’s first Canadian office
The Hive president and CEO Jared Stein is moving on to lead Wieden + Kennedy’s (W+K) first Canadian outpost, effective ...
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Industry News: Ex Gut Toronto and NFA CSO relaunches consultancy
Former Gut and No Fixed Address exec brings back consultancy Ex-Gut Toronto and NFA chief strategy officer, Dino Demopoulos (pictured above), ...
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The Hive hires two co-CCOs
Former McCann New York duo Lauren McCrindle and Erin Wendel return to Canada to take on the leadership roles.
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Canadian Olympic Committee launches campaign for 2024 Games
The new creative features stars Michael J. Fox and Celine Dion.
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Industry News: The Hive is abuzz over Crump Group pet brand wins
Plus, Arrivals + Departures teams up with an online cremation provider.
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Industry Moves: National names new VP and practice lead, public affairs
Plus, The Hive announces two promotions.
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Not making the Grade-y
Gradey Dick's setbacks and mental fortitude is a narrative most can relate to, says The Hive's Dustin Rideout.
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Canadian Olympic Committee picks The Hive ahead of Paris Games
The COC and its partner CBC/Radio-Canada are aiming for a unified campaign.
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Endy wants Canadians to greet the day with gusto
A new campaign marks the first "concentrated" investment in the brand.
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The Hive acquires analytics firm Allied Effect
Founder Jeremy Molnar is also joining as chief data officer in the next step of the agency's evolution.
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The Hive wins global AOR duties for Warrior Sports
The New Balance-owned equipment brand is seeking to reposition itself in an industry ripe for disruption.
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The Hive, Performance Art and Klick are big Canadian winners at the ADC Awards
Rethink, Paprika and Amar Chebib also took home Gold Cubes.
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Endy taps The Hive as its new creative partner
The DTC mattress brand has enlisted the agency to help it meet ambitious growth targets with a new brand positioning.
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The Hive hires Jung Ahn and Sacha Ouimet as ECDs
The pair will help the agency manage its burgeoning business, while Ouimet will also lead expansion in Montreal.
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The Hive expands its AOR mandate with OLG
The agency will now handle all digital lottery and casino properties, in addition to continuing its work on Proline.
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The Hive adds seven, including a new senior leader
Shawna Hayman, former lead on Cossette's McDonald's account, has joined the agency's executive team as it responds to new wins.
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EQ Bank names The Hive as AOR
The challenger financial brand has turned to the Toronto independent to help it develop a new creative platform.
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2021 Agency Holiday Cards: Part Two
Charitable gifts and ugly sweaters are plentiful in holiday wishes from Zulu Alpha Kilo, Here Be Monsters, Klick and The Hive.
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Astro keeps it simple at shelf
Lactalis feels some functional benefits (like those for its new Protein & Fibre yogurt) are compelling enough to stand out on their own.
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OLG bets on trust to bring players into Proline+
With single event sport betting now legalized, the crown corp hopes having established equity in an emerging space will set it apart.
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The Hive hires Dustin Rideout as chief strategy officer
The new position at the agency aims to bring its strategic competencies "to an entirely new level."
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The Hive hires new president and CEO
Jared Stein is joining the Toronto agency's executive team as Rick Shaver moves into a new role.
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2020 Agency Holiday Cards: Part Three
A big batch of holiday wishes includes retro informercials and giving 2020 the send-off it deserves.
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The Hive grows by three
The Toronto shop bolstered its content, experiential and activation teams as it builds on its "valuable encounters" positioning.
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The Hive named creative AOR for Astro
The Lactalis yogourt brand expects to increase its marketing spend to gain share and support product innovation.
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2019 Agency Holiday Cards: Week 1
Zulu Alpha Kilo, The Hive, Klick and Taxi are spreading kindness, self-care and a bit of weirdness to mark the season.
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2019 SIA Awards: What’s all the hype about?
The winning strategies behind hyping up No Frills, Big Macs, Doritos and Jack Daniel's.
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Coca-Cola looks to score big with small bottle
The beverage giant has developed a Mini bottle to reach those on-the-go and cater to demands for smaller portions.
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The Hive expands creative department
A CD promotion and six new hires have joined in response to more work with existing clients.
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McCain picks The Hive and Mile Inn
The CPG co will split creative and production duties between the two agencies to improve planning and efficiency.
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Eskimos unleash their empire
A new campaign from The Hive primes an already active fan base for the upcoming season.
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Shopper Innovation Awards: Two brands are better than one
Partnerships for Expedia, Coke and Interac helped the brands reach their targets.
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Check it out: OPG goes inside the reactor
New work from The Hive gets creative with the Darlington Nuclear Generation Station.
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CASSIES Bronze: Coke bottles shareable music
The Hive turned the brand's iconic bottle into a music player.
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The Hive wins Peroni, Grolsch
The agency is now AOR for Asahi Canada's key brands, with more likely to enter the fold later this year.
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Holiday greetings from adland
From rebranding Santa to creative advent calendars, here's a few ways agencies got into the spirit of the season.
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Up to the Minute: The Hive wins a lottery
Plus: A new VP at Ketchum, a loss for Postmedia and more news you may have missed.
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Canadian agencies win 14 Clios
The Hive had the lone Silver for Canada, while Cossette, Rethink, Lg2 and Jam3 all pick up multiple Bronze wins.
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Vitaminwater pushes in-store sampling for new flavour
The Coca-Cola brand is bringing a message of artistic inclusivity to stores along the Pride parade route, while doubling down on sampling efforts.
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Up to the Minute: Dentsu Aegis ups its data game
Plus: New hires at Zulu, Unitas and Brad, and more news you may have missed.
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Teach me to drink
Beverage brands are getting consumers to sip from the fountain of knowledge.
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What’s buzzing at The Hive?
Why the creative shop is now also handling sales and distribution for brands.
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The Hive’s buzzy new hires
New business assignments from Unilever, Labatt and others has led to six new creatives coming to the agency.
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Cheerful creatives making holiday cheer
A round-up of season's greetings from ad land to you.
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Making it with the makers
Which brands are taking notice of the movement that blurs the line between consumers and creators?
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Cadbury’s light-generating bikes
With help from The Hive, the confectionery maker used 3D printers to create pedal-powered electricity for its Bike Factory project.
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Creatives are hungry for new blood
The Hive's Simon Creet, Y&R's Israel Diaz and JWT's Brent Choi don fat suits for the latest Portfolio Night campaign.
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Seven very sweet ads
If you can't wait to dig into your goody bag of Easter treats, have a taste of these memorable spots.
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Mr. Big turns snackers into superheroes
The Mondelez brand has partnered with Spider-Man for a new PC game that turns your phone into a controller.
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Wonder Bread’s greatest campaign since…
The Weston Bakeries line is stepping away from nutrition-focused campaigns, instead tapping into the comfort food trend with new creative from The Hive.
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Top Cannes Promo & Activation contenders
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
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GMR hires a new VP strategic partnership
Christopher Grimston, former VP marketing at Alibi Entertainment and VP creative/partner at The Hive, joined the Toronto agency.
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Coca-Cola opens happiness with kindness
On top of traditional TV buys, the brand has recruited aspiring filmmakers to help it highlight Canadians who try to make the world a better place.
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Shopper Innovation Awards: Original idea
McDonald's picks up Gold for answering consumers' questions, while Gotstyle and Maynards both take Silver.
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Shopper Innovation Awards: Integration
Gold honours in this category go to Loblaw for "BBQTown" and MasterCard for "Stylicity," while Maynards picks up Silver for "Make your Face a Maynards."
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Shopper Innovation Awards: Packaging
It's what's on the outside that counts for James Ready, Maison Orphee and Maynards, honoured with Gold, Silver and Bronze in this category.
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Cadbury pits Screme against Creme
The Hive launches a campaign for the new Halloween confection.
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Maynards and The Hive win big at the PROMO! Awards
The agency picked up Best in Show and four Gold awards, while Leo Burnett was another big winner for work with Ikea and Raising the Roof.
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Cadbury warns of an outbreak
The Kraft-owned brand is launching Halloween-themed Screme Eggs with online videos, commercials and OOH postings that talk of an impending "Goopocalypse."
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Collingwood Canadian Whisky maps it out
The Brown-Forman brand highlighted the liquor's origins with an insert in the Globe and Mail.
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Canada’s creative contenders
What should bring come the Cannes hardware this year? Strategy reached out to Canada’s top creative and media stars to shed light on the best work of the year.
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Maynards lets Granny loose
The Kraft-owned brand is at it again with an OOH campaign that puts a new face to its candy.
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As seen on reality TV
From the team at The Hive to DDB Canada's Frank Palmer, Canadian ad men are taking the small screen by storm.
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The Hive hires Neil McPhedran
The former Tribal DDB managing director joins the Toronto agency as VP digital.
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The sweetest battleground
Some of the wackiest, most innovative advertising lately is coming from the candy industry. Is confectionery the new hotbed of creativity? In other words, is candy the new beer?
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CASSIES Gold: Caramilk’s success is no secret
With help from The Hive, Kraft Canada brings back the Caramilk Secret, giving it a Willy Wonka-style twist.
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Reebok Hockey casts its own players
The sports equipment and apparel brand powers its products in a new slapshot campaign.
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Cadbury’s success is no secret
Canada’s real-life Willy Wonka is still managing to keep its marketing fresh despite its 100-year history.
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NOS gives consumers the power
The Coca-Cola energy drink targets young adult males with a choose your own adventure-style movie.
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Maynards lets consumers get gummy
The Kraft candy company targets 18- to 24-year-old Facebook users with a super sweet contest.
