Proline hikes its swagger to promote betting at retail
Metro flips holiday meals to better reflect its customers
Astro aims to refuel fibre-deficient Canadians
Metro refines what it means to source local products
In the News
The Hive adds seven, including a new senior leader
Shawna Hayman, former lead on Cossette's McDonald's account, has joined the agency's executive team as it responds to new wins.
EQ Bank names The Hive as AOR
The challenger financial brand has turned to the Toronto independent to help it develop a new creative platform.
2021 Agency Holiday Cards: Part Two
Charitable gifts and ugly sweaters are plentiful in holiday wishes from Zulu Alpha Kilo, Here Be Monsters, Klick and The Hive.
OLG bets on trust to bring players into Proline+
With single event sport betting now legalized, the crown corp hopes having established equity in an emerging space will set it apart.
The Hive hires Dustin Rideout as chief strategy officer
The new position at the agency aims to bring its strategic competencies "to an entirely new level."
The Hive hires new president and CEO
Jared Stein is joining the Toronto agency's executive team as Rick Shaver moves into a new role.
2020 Agency Holiday Cards: Part Three
A big batch of holiday wishes includes retro informercials and giving 2020 the send-off it deserves.
The Hive grows by three
The Toronto shop bolstered its content, experiential and activation teams as it builds on its "valuable encounters" positioning.
The Hive named creative AOR for Astro
The Lactalis yogourt brand expects to increase its marketing spend to gain share and support product innovation.
2019 Agency Holiday Cards: Week 1
Zulu Alpha Kilo, The Hive, Klick and Taxi are spreading kindness, self-care and a bit of weirdness to mark the season.
2019 SIA Awards: What’s all the hype about?
The winning strategies behind hyping up No Frills, Big Macs, Doritos and Jack Daniel's.
Coca-Cola looks to score big with small bottle
The beverage giant has developed a Mini bottle to reach those on-the-go and cater to demands for smaller portions.
The Hive expands creative department
A CD promotion and six new hires have joined in response to more work with existing clients.
McCain picks The Hive and Mile Inn
The CPG co will split creative and production duties between the two agencies to improve planning and efficiency.
Eskimos unleash their empire
A new campaign from The Hive primes an already active fan base for the upcoming season.