TIFF
Company Info
Brands
Ranking 2022
2021 Rank
--The Work
TIFF calls on fans to continue film fest rituals
Doctors Without Borders embraces urgency
TIFF puts storytelling in context
L’Oreal Paris gets augmented
In the News
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Bud Light makes a doc about inequality among DJs
When past music marketing revealed women didn't have a voice in the industry, the brand adapted its strategy to address the issue.
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Are celebrity gift lounges worth it? (column)
With TIFF drawing celebrities and sponsors to the spotlight, Dina Vieira points to pitfalls in one popular strategy.
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TIFF blurs promotion and delivery of film
A new partnership with Toronto's Union Station features the best of Canada's history on screen.
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True patriot branding
As July 1 approaches, here's how brands are taking part in Canada's 150th birthday celebrations.
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Your chatbot needs a helping hand: column
Eighty-Eight's Erin Bury on why brands intrigued by the buzzy tech shouldn't totally abandon the human touch.
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Visa experiments with AR at TIFF
Passersby at the festival can try (and buy) movie-inspired duds at the brand's booth.
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Brands get red-carpet ready
How sponsors from McDonald's to RBC to the Dairy Farmers are making their presence known at TIFF.
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Samsung launches a pop-up
The downtown Toronto showroom, which ties into TIFF, is part of a campaign to support the brand's latest appliances.
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Up to the Minute: The new CMA board
Plus: Rooftop's rebrand, Osheaga gets a digital agency and more news you might have missed this week.
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Check it out: A feline film frenzy
Temptations' Just for Cats Festival celebrates the best in viral cat videos.
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Brands swipe right
Does tapping into Tinder get you admirers or will consumers spurn your advances?
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Agencies in a TIFF: matching lonely film hearts
This new site by Pound & Grain is like Tinder for movie fans.
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First and the furious: new sponsors step up for TIFF
Ford and Pepsi are among the brands going big for their first year as festival sponsors.
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Going bigger with activations: TIFF’s repeat sponsors
L'Oreal, Bell and RBC are among the long-time festival sponsors that are upping their involvement with digital and interactive activations at street-level.
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Holt Renfrew Centre gets hyper local
Aiming to drive traffic to its under-the-radar shops, ads will target users in Toronto's Yonge and Bloor area.
