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Tims gets rid of cups and ‘please play again’ for ‘Roll Up To Win’
Tim Hortons roasts itself to get people to try the new Dark Roast
Tim Hortons ask customers to come back as they are
Tim Hortons recounts Wayne Gretzky’s origin story
In the News
Post wants more buzz in the cereal aisle with Tims
From Shopper Marketing Report: Trusted brands may be the way to make the most of a category that's starting to wake up.
Loop launches in Canada
Kraft Heinz is among the CPGs testing what consumers want from the sustainable DTC platform, which is eyeing in-store deployments for its next phase.
Most-read of 2020: C-Suite
Pandemic responses and new opportunities in alcohol were the most popular stories from our weekly newsletter for brand leaders.
2020 Brand Holiday Ads: part one
Tim Hortons, Canada Post and Hemisphere address diversity, human connections and the holiday "high."
Tim Hortons names Craft as its new PR AOR
The Toronto agency will lead all PR strategy and execution for Canada's largest restaurant chain.
Tim Hortons to bring Loop containers to restaurants
The QSR joins TerraCycle's circular economy platform, and will pilot reusable, returnable cups and containers in 2021.
A celebration of corporate kindness
How companies like Labatt, Vans, Knix and Endy are easing feelings of isolation through solidarity.
The coffee brands consumers are using at home
Field Agent's research shows Tim Hortons and private label are doing well as the out-of-home coffee market dramatically shrinks.
Tim Hortons hires new head of marketing strategy
Jason Cassidy joins from Yum Brands to help the QSR with its turnaround plan.
The New Establishment: From MD to AD
How Michael Romaniuk’s work ethic and unconventional background put him on Zulu’s (and Canada’s) creative radar.
The 24 hours that changed Tims’ Roll Up the Rim
From the C-Suite newsletter: RBI's Duncan Fulton explains how the QSR tweaked its biggest promotion in response to COVID-19.
Tim Hortons changes Roll Up the Rim plan due to COVID-19
Coffee QSRs are halting orders made with reuseable mugs, throwing a snag into Tims' attempt to modernize the contest.
Tim Hortons ‘modernizes’ Roll Up The Rim to be more sustainable
The QSR is looking to reverse the fortunes of its flagship promotion while also pushing customers to register with its loyalty program.
Tim Hortons hires McDonald’s marketer as CMO
The QSR names 15-year Golden Arches veteran Hope Bagozzi to its leadership team in Canada.
Strategy’s Most Read of 2019: Brands
The campaigns and brand-side news that got the most attention from strategy readers this year.