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Most-read of 2021: Campaigns
From Timbiebs to Tim Bears, Tim Hortons is tapping culture
Tim Hortons launches a second run at Roll Up
Tim Hortons shows camp is more than fun and games
In the News
Tim Hortons goes with coffee for new Justin Bieber collab
"Biebs Brew" not only aims to replicate last year's success, but ties back to the QSR's "Back to Basics" strategy.
Brand collabs: How much is too much?
From the C-Suite newsletter: Is the tactic still "cool" now that mainstream brands are flocking to the trend?
How Tim Hortons is sticking to basics while pursuing new opportunities
The QSR gave a glimpse into its investment priorities as its performance continues to boost fortunes at parent company RBI.
Tim Hortons celebrates mobile ordering for Roll Up to Win
This year's contest uses a massive prize pool and bonus rolls in another effort to have the contest drive digital adoption.
How Tim Hortons is driving trial for its new ice cream
The QSR's latest foray into grocery is positioned around indulgence and it's looking for packaging to attract a premium buyer.
RBI thinks dinner can drive more growth at Tim Hortons
With an increased ad investment driving growth at the company, it is now looking at places where it can grow share.
RBI plans for a 50% reduction in emissions by 2030
The parent of Tims, Popeyes and Burger King will test more efficient restaurant designs this year and expand new farming methods.
In Brief: Gut (formally) unveils its Toronto office
Plus, H+K adds three major AOR assignments and T1 adds senior experience to its sponsorship team.
Tim Hortons brings its CSR under a unified platform
From the C-Suite newsletter: The QSR wants customers to have a cohesive view of its sustainability, diversity and food efforts.
Post wants more buzz in the cereal aisle with Tims
From Shopper Marketing Report: Trusted brands may be the way to make the most of a category that's starting to wake up.
Loop launches in Canada
Kraft Heinz is among the CPGs testing what consumers want from the sustainable DTC platform, which is eyeing in-store deployments for its next phase.
Most-read of 2020: C-Suite
Pandemic responses and new opportunities in alcohol were the most popular stories from our weekly newsletter for brand leaders.
2020 Brand Holiday Ads: part one
Tim Hortons, Canada Post and Hemisphere address diversity, human connections and the holiday "high."
Tim Hortons names Craft as its new PR AOR
The Toronto agency will lead all PR strategy and execution for Canada's largest restaurant chain.
Tim Hortons to bring Loop containers to restaurants
The QSR joins TerraCycle's circular economy platform, and will pilot reusable, returnable cups and containers in 2021.