Toyota
Company Info
The Work
The ads Canadians will see during the Super Bowl
Toyota is bringing the Winter Games to the Big Game
Toyota wakes up dormant car buyers
Toyota’s push for global mobility at the Super Bowl
In the News
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Toyota’s new brand platform aims to deepen emotional connection
Toyota Canada has launched “For What Matters Most,” a new brand platform aimed at deepening emotional connections with Canadians. Using ...
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Toyota celebrates 60th anniversary with cross-country road trip
The Kanreki Tour will visit each Canadian province, ending on August 30.
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Google reveals Search Honours Award Winners
Mindshare and QuickBooks among top agencies and marketers recognized for their 2023 AI-powered Search campaigns.
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Salt XC wins new Toyota work, expands Kraft Heinz remit
The agency has also made a number of key hires intended to support the new business.
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Brands get the ball rolling on soccer strategies
With other sports like hockey and baseball locked up with sponsors, some see footie as a promising opportunity.
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Seven in 10 Canadians plan to buy an EV within 10 years
Environmental concerns and operating costs are the biggest motivators, but cost and lack of infrastructure remain barriers to entry.
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Brands struggling to stand out should focus on emotion
Forrester suggests a better understanding of how brands make customers feel could help stagnant experiences.
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How the automotive industry is being disrupted
Some car companies are beginning to use new tools to provide their own Amazon-like experiences for customers.
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Toyota Canada picks The&Partnership, Vision7
The agencies are partnering again to create a bespoke agency for the automaker's newly consolidated dealer assignment.
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Tech in Action: Toyota prints a sensory experience
The automaker builds sensors and scents into a magazine ad to convey the excitement of the new Camry.
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Toyota to consolidate tactical marketing
The automaker and regional dealer associations are looking for a single agency to handle the newly combined assignment.
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What do car buyers pay attention to in the showroom?
An eye-tracking study reveals some insights into which promotional materials and parts of the vehicle draw in consumers.
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Tech in Action: Toyota’s teen driver takeover
The automaker's Android app seizes a speeder's Spotify and offers up a cringeworthy replacement.
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The state of the connected car
Automakers are rushing to develop the best in-car platforms, but the real possibilities remain elusive.
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Toyota turns to tech
The automaker's new digitally-driven experiential play targets millennials outside of the traditional dealership.
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Reaching for reconnection
Consumers are looking to switch off and live more "real" lives - and brands are listening.
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Next Big Things: Creativity gets automated
Keep your eye on neural networks, and forget devising just a single clever campaign, our pundits say.
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Act like a lamb and you won’t be among Lions
Cundari's Andrew Simon on why small budgets are no excuse not to be brave with creative.
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Weekend reading: Normalizing today’s normal
We examine how a recent marcom diversity onslaught is helping to usher in a new era of normalization in mainstream advertising.
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Who’s winning the online popularity contest?
Analytics company Infegy ranks the 50 most popular brands online.
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Which brands do Canadians trust?
Toyota tops the annual Reader's Digest Trusted Brands list seven years running, more than any other company.
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Rethinking the car
Take inspiration from this new city-friendly, miniaturized three-wheeler.
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Who picked up the top honour at the annual print awards?
Check out the best newspaper executions from this year's Extra Awards.
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The importance of mom’s ride
Forget local brand loyalty for students, it's their parents' wheels that can influence purchase decisions.
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Who knew car companies were the greenest brands?
Ford dethrones Toyota as the top global eco company, according to the latest annual report from Interbrand.
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Trust is key to brand loyalty: study
A new Reader's Digest survey finds Tim Hortons, Toyota and Coppertone are among Canadians' most trusted brands.
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Toyota shortens creative to lengthen reach
For its 2013 Venza campaign, the auto brand is airing three different 10-second ads during a single commercial break.
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SXSW blog: Driving better brand experiences
Tribal DDB's Nikolas Badminton on what agencies and clients can learn from the tech innovations of Formula 1 and Toyota.
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Toyota’s Scion iQ goes to the big screen
The world's smallest car is promoted in a big way at Cineplex Entertainment theatres with film trivia and a contest.
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Toyota gets back on track
After a series of recalls and natural disasters, the carco is rolling out a record number of new models, with marketer Stephen Beatty behind the wheel.
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Venus
Toyota Echo - Venus, Saatchi & Saatchi
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Boss
Toyota Echo - Boss, Saatchi & Saatchi
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Flat
Toyota Echo - Flat, by Saatchi & Saatchi
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Song
Toyota Camry - Song, Saatchi & Saatchi
