TraffikGroup
Company Info
Award-Winning Talent 2025
The Work
Diageo’s domestic plan
Smirnoff comes down to earth
Guinness has the homebody market in the can
Schneiders throws a big league surprise
In the News
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Shopper Innovation Awards: Xbox reveals mysterious consoles
The brand asked gamers to proclaim their support (and garnered pledges from more than 130,000 fans) to help unlock the consoles for a surprise.
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The reality of retail
TraffikGroup's Troy McGuinness on why brands shouldn't ignore shopper marketing as a brand building opportunity.
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Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.
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TraffikGroup brings in new ECDs
MacLaren McCann's Cam Boyd and Troy McGuinness will join the exec team (pictured) at the Toronto shop.
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Walmart’s moms ring in the holidays
The retailer is taking an omni-channel approach to its holiday push, continuing its promotional work around moms and a major focus on its recently upgraded e-commerce site.
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Microsoft goes big with Xbox One
The electronics co. pulls off a week-long integrated campaign highlighted by a "zombie attack" outside of a giant replica game console in downtown Vancouver.
