In the News
Travel Alberta names new agencies
C&B Advertising, Initiative, Isobar and Cardinal Path will help the organization turn the province into a "destination brand."
Travel Alberta takes a breath of fresh content
How the brand is moving from being a campaign marketer to an "always on publisher."
Up to the Minute: DentsuBos’ newest client
Plus: The ACA's new board members, free feedback from CASSIES judges and more news you may have missed.
Travel Alberta brings the slopes to the elevator
The tourism co has created faux gondolas, aimed at whisking potential travellers in Calgary and California to the Rockies.
Travel Alberta and Roots team up
The newly rebranded tourism co collaborates with the clothing brand in its new holiday campaign.
Travel Alberta gets winterized
The tourism co aims to show that it is a competitive travel destination with a new brand message and ad campaign.