OLG reminds Ontarians it’s here for them
Check it out: Coke gets in the game
Barbie packs some power
Fisher-Price waxes poetics
In the News
TrojanOne rebrands as T1
The Toronto shop has been working on bolstering creative and becoming a more strategic partner for clients.
TrojanOne increases its creative talent
Growing client relationships have led to five new hires and expanded duties for one CD.
How Canadians view sponsorship
A new study looks at which causes, sports properties and events are connecting most with consumers.
Air Miles finds its muse
By partnering with Live Nation on Stage Pass, the rewards program will offer music-based incentives to attract younger members.
Zulu fills nine more desks
A series of hires comes in response to new work, and to bolster the Zulu Live social team.
AToMiC Awards: Old brands, new tricks
You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.
TrojanOne hires new VP of consumer engagement
Rebecca Shanks returns to the agency after a decade with Coca-Cola.
Cheerful creatives make (more) holiday cheer
Holiday dos and don'ts, history lessons and seasonal playlists from jolly agencies.
Barbie wants girls to be their own bosses
The Mattel brand is hoping to get more girls excited about being entrepreneurs later in life with a new Career line doll.
TrojanOne hires Graham Lee
The former founding partner of Grip joins the Toronto agency as CCO.
Hot Wheels launches an interactive exhibit
Housed in Toronto's AGO, the giant racetrack includes a live stream and Twitter-powered switches and lights, and invites kids to build their own epic structures.
TrojanOne launches WonderMakr, hires creative technologist
The experiential agency is spreading its wings with the launch of a digital technology subsidiary and has hired Garret Reynolds to support new research and innovation.
Monster High gets Ghoulish in Toronto
The Mattel toy brand is promoting its latest DVD release with activations at the Scarborough Town Centre and Toronto Eaton Centre that let kids become their favourite characters.
TrojanOne hires senior manager of strategy
Amanda Lewis joins the integrated marketing agency from Vibrant Ideation & Marketing to lead the strategic planning and delivery of marketing pitches.
Brands swap goods for social currency
Kellogg's All-Bran Tweet Shop and Hot Wheels tweet-activated vending machine got consumers talking about the brands on social media.