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Strategy logo Strategy
Creative Report Card 2025 » Brands »

Truss

Company Info

The Work

Truss wants to show people the LCBO isn’t the only place to buy drinks this summer
Rethink makes rolling papers that double as straws for Truss

In the News

  • Tilray buys full ownership of Truss from Molson Coors

    The move comes on the heels of the cannabis brand buying several Anheuser-Busch brands earlier this month.

    By Christopher Lombardo
    August 21, 2023
  • View from the C-Suite: Truss unveils five new cannabis beverage brands

    How CMO Lori Hatcher helped the Molson-Hexo joint venture build a product line that caters to various cannabis occasions.

    By Justin Dallaire
    August 25, 2020
  • Molson Coors’ cannabis co picks Rethink as AOR

    The agency is working with Truss on developing a portfolio of beverage brands ahead of legalization this fall.

    By Josh Kolm
    April 2, 2019
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