U by Kotex
Company Info
Parent Company:
Kimberly-Clark
In the News
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Pressing play on content
Editor Jennifer Horn on why content remains king for marketers.
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Reframing issues, changing minds
Some brands are taking on more than bottom lines in campaigns designed to change how we think about certain issues.
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U by Kotex makes a movie
The popular Carmilla web series will be made into a feature film next year.
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Cannes 2016: 19 shortlist spots for Canada
Drake is among those shortlisted in the first-ever Music category, Jam3 gets four in Entertainment and nine noms land in Film.
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Shopper Innovation Awards: U by Kotex bites into a branded series
The brand's vampire series, Carmilla, connected with female millennials.
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Marketers of the Year: Queen of the creampuffs
Denise Darroch is now leading a loyal fandom for U by Kotex, after her risk-taking moves paid off.
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Photo Gallery: PROMO! Awards 2015
Take a peek inside the CAPMA event that honoured the best in brand activation.
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Carmilla snags top PROMO! Award
From Leo to Zulu, read up on all the night's big winners.
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Carmilla snags PROMO! Awards Best of Show
The web series from Kimberly-Clark and Geometry Global took the top prize, while Leo Burnett, Zulu and Taxi also won big.
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Risky business
Which brands are proving that a calculated risk can reap big rewards?
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AToMiC Awards: Old brands, new tricks
You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.
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Influicity launches Instagram search
The Toronto company will now allow brands and media agencies to search Instagram to scale their influencer campaigns.
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AToMiC Awards shortlist revealed
Take a look at the campaigns that will be celebrated at next month's award show.
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How Kotex became a YouTube exec producer
Why the feminine hygiene brand is working with Carmilla, a transmedia gothic vampire series aimed at reaching millennials.
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The Youth Report
A look at how youth-focused brands like Doritos, Adias, Kotex and Ubisoft are targeting the digitally-savvy, seen-it-all Generation Z.
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Youth Report: Kotex adds forum to its Real Talk platform
As an extension of its "Generation Know" campaign, U by Kotex provides a place where young women can ask important questions.
