U by Kotex
In the News
Pressing play on content
Editor Jennifer Horn on why content remains king for marketers.
Reframing issues, changing minds
Some brands are taking on more than bottom lines in campaigns designed to change how we think about certain issues.
U by Kotex makes a movie
The popular Carmilla web series will be made into a feature film next year.
Cannes 2016: 19 shortlist spots for Canada
Drake is among those shortlisted in the first-ever Music category, Jam3 gets four in Entertainment and nine noms land in Film.
Shopper Innovation Awards: U by Kotex bites into a branded series
The brand's vampire series, Carmilla, connected with female millennials.
Marketers of the Year: Queen of the creampuffs
Denise Darroch is now leading a loyal fandom for U by Kotex, after her risk-taking moves paid off.
Photo Gallery: PROMO! Awards 2015
Take a peek inside the CAPMA event that honoured the best in brand activation.
Carmilla snags top PROMO! Award
From Leo to Zulu, read up on all the night's big winners.
Carmilla snags PROMO! Awards Best of Show
The web series from Kimberly-Clark and Geometry Global took the top prize, while Leo Burnett, Zulu and Taxi also won big.
Which brands are proving that a calculated risk can reap big rewards?
AToMiC Awards: Old brands, new tricks
You can’t teach an old dog new tricks, but brands looking to reach a younger audience are proving this analogy doesn’t always apply.
Influicity launches Instagram search
The Toronto company will now allow brands and media agencies to search Instagram to scale their influencer campaigns.
AToMiC Awards shortlist revealed
Take a look at the campaigns that will be celebrated at next month's award show.
How Kotex became a YouTube exec producer
Why the feminine hygiene brand is working with Carmilla, a transmedia gothic vampire series aimed at reaching millennials.
The Youth Report
A look at how youth-focused brands like Doritos, Adias, Kotex and Ubisoft are targeting the digitally-savvy, seen-it-all Generation Z.