Ubisoft
Company Info
Address:
Montreal
5505, St-Laurent Blvd., Suite 5000
Montreal QC, H2T 1S6
Phone: 1-514-490-2000
Toronto
224 Wallace Ave., Suite 200
Toronto ON, M6H 1V7
Phone: 1-416-840-1240
The Work
Ubisoft shows the sinister side of connected living
Ubisoft gets kids to play in the real world
Ubisoft’s pandemic hits Canada
In the News
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Ubisoft picks Lg2 as primary agency
How the agency will be working with the company's internal teams and engaging the video game industry.
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Tech in Action: Beam me up, Watson
IBM's AI will bring natural language voice controls to an upcoming Star Trek virtual reality game.
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Ubisoft turns your phone into a sword
How the company used mobile tech and social community building to promote a new game to a mass audience.
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Up to the Minute: Public grows its leadership team
Plus: The One Show's Canadian judges, new branded content from Ubisoft and more news you may have missed.
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Brands of the Year: Epic Meal Time is no longer the little guy
How Harley Morenstein and crew have grown to be Canadian leaders in the YouTube space.
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Next Big Things: New tech will lead to new storytelling
How VR, AR and even UHD will open the doors to different kinds of content and entertainment experiences.
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Gamification is everywhere
How brands are tapping into consumers' desire to keep on winning.
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Ubisoft and SickKids win big at the AToMiC Awards
The brands and their agencies Publicis and JWT took home top honours at last night's award show.
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AToMiC Awards: Getting in on the action
Brands are upping the ante on immersive experiences, putting consumers in the driver’s seat and bringing their brands to life.
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Leo Burnett Toronto wins the internet
The shop won Agency of the Year at the Webby Awards, with trophies also going to Jam3, Publicis, Juniper Park, Blackjet and Tribal.
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Shopper Innovation Awards: Ubisoft brings live action to fans
To promote its game Watch_Dogs, the gaming co brought the experience to life, putting consumers at the heart of the action.
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Lg2 wins big at the Crea awards
The agency made a good showing at last night's award, followed by Sid Lee, which also picked up several grand prizes.
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Getting to real human truth
After going through 158 case studies, CASSIES convenor John Bradley weighs in on some key learnings.
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CASSIES Gold: Ubisoft hacks a successful launch plan
"Watch_Dogs Live" saw unprecedented engagement for a free app, and drove significant game sales.
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Shopper Innovation Awards contenders revealed
Check out who made the shortlist for the year's most innovative shopper marketing and retail campaigns.
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Ubisoft picks BBR for entire portfolio
The Montreal agency picks up the account from Publicis based on its work for Assassin's Creed and Far Cry 4.
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Hacking campaigns clean up at the CMAs
Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?
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Edge joins forces with Ubisoft
The Energizer shave gel taps into the Assassin's Creed: Unity launch to reach gamers.
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A Far Cry from normal
Why Ubisoft enlisted street artists to help branch out from the typical male gamer demo for its next launch.
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The trouble with shareable content
Brands are using more graphic content to break through, but have consumers had enough?
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Also trending: Fashion retailers up their game
Sit tight, our Brands of the Year will soon be revealed! In the meantime, check out these other buzz-worthy contenders.
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Bleublancrouge picks up Ubisoft accounts
The agency will roll out two new campaigns for new Assassin's Creed and Far Cry games in the coming months.
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Brands play dress-up with fashion
As designers blend tech and style, and clothing gets smarter, brands are trying it on for size.
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Ubisoft and Frank & Oak launch a collection
For the upcoming Watch Dogs release, the gaming company and e-tailer have designed clothing for their mutual male audience.
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The 2013 Marketers of the Year revealed
This year's top marketers include overall winner Duncan Hannay of Scotiabank, Kraft's Kristi Murl, Livia Zufferli of Target, Ubisoft's Lucile Bousquet and AutoTrader's Ian MacDonald.
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Marketers of the Year: Lucile Bousquet shows her game face
Ubisoft’s director of marketing looks local to create campaigns that stir rivalry and immerse players in real-world competition.
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Top tech to track
Industry experts round up some cool gadgets and platforms with big potential for marketers.
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Brands embrace hacking
In today’s parlance, hacking is associated with everything from Twitter bots, social media hijacking and even teching out items like fridges. Here are some cyber(ish) hijinks you may have missed.
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The Youth Report
A look at how youth-focused brands like Doritos, Adias, Kotex and Ubisoft are targeting the digitally-savvy, seen-it-all Generation Z.
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Youth Report: Ubisoft shifts its focus to fans on campus
The videogame maker steps away from celebrity endorsers to tap university students to become ambassadors for Just Dance, all while attempting to set a world record.
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Celebrity CD wish list
From Carly Rae and Telus to Ryan Gosling and Guinness, we dream up some potential celeb-brand pairings.
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Cossette Montreal hires Alexandre Amancio
The former Ubisoft creative director joins the agency as co-chief creative officer.
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Ubisoft strums real guitars on tour
The developer targets music lovers for its latest release, Rocksmith, which uses real guitars as controllers.
