Union
Company Info
Address:
Toronto
479 Wellington Street West
Toronto ON, M5V 1E7
Phone: 416-598-4944
Montréal
3510, Boul. St-Laurent, #410
Montréal QC, H2X 2V2
Phone: 416-598-4944
Award-Winning Talent 2024
The Work
The CREA accentuates the positive side of using realtors
Best Buy broadens the definition of ‘teacher’ for back-to-school
How Golf Town is getting back on course
Best Buy brings staff expertise back to its marketing
In the News
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Canadian Real Estate Association taps NFA as AOR
The integrated creative and media assignment will initially be focused on a new platform to be launched next year.
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Union and 6Degrees merge to create DonerNorth
The new agency is meant to "collapse the funnel" by combining shopper marketing and creative expertise.
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Cannes 2021: Another day, another 33 nominations for Canadian agencies
Creative Data, Creative Strategy, Direct, Social and PR brought in another big haul.
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Cannes 2021: Canadian shops pick up 33 more shortlist mentions
Thirteen agencies are in contention for awards across the Design, Outdoor, Print & Publishing and Media categories.
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Choose to challenge for more than one day
Veritas' Krista Webster talks with fellow agency leaders about why COVID-19 has stressed that the push for equality is a year-round effort.
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Why it makes sense for brands to feel so nostalgic
Union's Michael McDonald-Beraskow explains why innovation can wait: consumers want familiarity right now.
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2020 Agency Holiday Cards: Part Three
A big batch of holiday wishes includes retro informercials and giving 2020 the send-off it deserves.
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Mosaic hires Subtej Nijjar as president
Nijjar will use his expertise leading creative shops to help the agency continue developing a more holistic offering for clients.
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Union names new president
Managing director Catherine Marcolin takes over from Subtej Nijjar, who is leaving the agency for a new opportunity.
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How the industry is helping people handle COVID-19
From providing levity to mobilizing donations, how some agencies and marketers have been giving back to their communities.
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MDC adds Canadian agencies to new Doner network
Collaboration and speed-to-market will be cornerstones of a North American group that includes Veritas, Union, 6Degrees and KWT.
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Check out the 2019 Agency of the Year showreels
This year's shortlisted agencies debuted new services, gave credit where it was due and spoke some hard truths about the industry.
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Here are the (big and small) Agency of the Year shortlists
Today's shortlists cover the show's newest category and the one that started it all.
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2019 SIA Awards: Sensorial stunts
Activations for Canada Goose, Upper Canada Mall, Quebec Milk Producers, Uniqlo, Interval House, Fondation Emergence and Fountain Tire all rose above the rest at the SIAs.
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AToMiC 2019: Listening is believing
Check out award-winning work with a message from UpHouse and Union.
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Tetley launches first vitamin and mineral fortified teas
The beverage brand is trying to move away from its legacy line of orange pekoe into health-focused specialty teas.
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Union puts its tech talent on display
The Toronto agency is showing off the capabilities of its new innovation team with a Nuit Blanche exhibit.
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The diversity dilemma in the #MeToo era
Seven leaders from across the marketing industry discuss the importance of fostering an inclusive organization.
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Union hires new director of strategy
Josh Hansen will help the agency implement a multi-skillset approach to address the evolving needs of clients.
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Media-jacking on the rise
How brands fought passivity by interrupting the regular flow of content on TV and in digital.
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Check it out: Bidding for back-to-school dollars
Best Buy and Staples court students and parents as seasonal spending in-store and online is expected to increase.
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Best Buy’s tech goes to the dogs
The retailer is proving the emotional connection its products provide by getting a pup's eye view of the world.
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Union adds to executive leadership
Catherine Marcolin joins as EVP and managing director following a year of growth for the agency.
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CASSIES Bronze: Jamieson brings convenience
Union's colourful campaign asked for only a second of your time.
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CASSIES Bronze: EQ Bank leaves the branches to others
Union's campaign focused on building savings rather than retail space.
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Lance Martin made CCO as Union tweaks creative team
The shop names two new creative directors as it comes out of 2016 with a handful of new clients.
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Union named digital AOR for CPA Ontario
The agency wins two separate pitches to handle the body's digital advertising and redesign its web platform.
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Best Buy makes you feel like a kid again
The retailer again leaves the products out of its holiday spot, instead focusing on the joy of finding the right gift.
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Country Harvest gives bread a pulse
The brand's latest product is part of its overall push to bring more life to the "under-romanced" category.
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Union wins Upper Canada Mall
The agency will create a new brand positioning for the Newmarket shopping centre.
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CREA offers hot tea to ease hot housing pains
An experiential activation in Toronto aims to alleviate some stress among home buyers and sellers.
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Union named AOR for Country Harvest
The shop's first work for the Weston Bakeries bread brand will debut early next year.
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Best Buy powers up for Pokemon Go
The retailer helped players get the most out of the game by sending staff to Pokemon-catching hotspots and providing free WiFi.
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AToMiC Awards: Shifting perceptions
Brands from Uber to the Liberal Party of Canada saw the need for change, and repositioned to connect with new audiences in fresh ways.
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Union makes two exec promotions
Keefe Lee and Jen Dark have both been appointed to VP positions to lead innovation and integrated production.
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Check it out: This PSA is not for you
Partnership for a Drug-Free Canada challenges parents in denial about what their kids might be doing.
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JWT wins Hotels.com
The agency will handle all Canadian advertising for the travel site as its new AOR.
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Union picks up Partnership for a Drug-Free Canada
The agency will assist the organization by leading two national multiplatform campaigns in 2016.
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Canada picks up 45 Clio nominations
With 11 mentions, Lg2 leads a pack of 15 shortlisted agencies, including one that's a bit fishy.
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Up to the Minute: Environics hires Tims vet
Plus: Union Montreal grows, Coke's new global shops and more news you might have missed.
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Best Buy dials up its back-to-school push
The retailer helps parents break through the jargon in its new campaign.
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Havas expands with eight new staff
Hires across creative, accounts and planning in Toronto and Montreal include new ACDs and VPs.
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Canada brings in 17 Film nominations
Ten different agencies are in the running for a Cannes Lion recognizing the best work in video.
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Relief for the Cannes-nots among us
Bitter about being left behind? Union has the answer.
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Gamification is everywhere
How brands are tapping into consumers' desire to keep on winning.
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Kraft Dinner account goes for a ride
The business has moved for the third time in less than two years, finding itself back in the hands of Taxi.
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Up to the Minute: MacLaren’s new CD
Plus: a new VP at Cossette, a new programmatic platform and other ad and media news you may have missed this week.
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Heinz to merge with Kraft
A deal backed by Tim Hortons owner 3G Capital and Warren Buffett will create North America's third-largest food company.
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Up to the minute: Union Montreal fills up, a Canadian Clio president
The hires, wins and media news that might have flown under your radar this week.
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Is Montreal big enough for the agency influx?
With four English Canadian agencies planning to set up shop, here's the scoop on what's driving the invasion.
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John St. opens Montreal office
Say bonjour to your new agency, Montreal. The Toronto-based shop is the fourth to open a French office this year.
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Union to open Montreal agency
Following a handful of cross-country wins, the shop is opening its first office outside of Toronto, bringing aboard Martin Belanger to lead it.
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Infiniti names Union AOR
The Toronto shop will handle advertising, social media and global adaptation in partnership with sister shop CP+B.
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Happy holidays adland!
Strategydaily is closing shop until Jan. 5, and to bid y'all adieu here's our holiday greeting written 'specially for you.
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Krafting icons
We're rolling out our Marketers of the Year this week. Next up: Tony Matta dives into Canadians' deep connections with some of the country's most loved brands.
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Best Buy takes the mystery out of wearables
The retailer brings some levity to the vast category, trying to teach folks about the growing space.
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Throwback Thursday: the news of the year
We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.
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Airport creative contest names jury
Who will judge the Toronto Port Authority and Black's $250,000 contest?
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Axe Canada names Sid Lee AOR
What does the new agency mean for the men's grooming line? A new direction and more made-in-Canada creative, to start.
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Kraft adds another shop to its roster
Though the CPG hasn't done much masterbrand work in Canada in the past, following an agency shuffle in the U.S., it adds Mcgarrybowen to its roster to lead company-wide marcom.
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Union fills more desks
Following the agency's big Kraft Dinner win, the Toronto shop has added six, including a pair of ACDs.
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Exclusive: Leo Burnett wins Kraft business
The CPG is moving its "natural cheese" portfolio, which includes Cracker Barrel and Tex Mex, from Anomaly.
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Changing the conversation on domestic violence
How Interval House tapped into the current wave of celeb allegations to turn around a campaign in only six days.
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The covers that almost were…
A behind-the-scenes look at our cover contest to celebrate our silver jubilee.
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MDC Partner Network names new president and CEO
Lori Senecal will act in a strategic counsel role for the holding co's agencies, which include KBS+ and Union.
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Union buys Trapeze
Is there something in the water? Another MDC pair have merged, this time under the Union banner, giving the team the scale to go after bigger clients.
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Kraft Dinner moves to Union
Just months after bowing a new brand platform by Anomaly, Kraft Canada is trying a new agency for the iconic food.
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Video: In the jury room with…
Union's Lance Martin, Kiip's Brian Wong and Grip's Randy Stein dissect campaigns from the last set of Cannes categories.
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Andy Macaulay joins Rethink
The former chairman at Union and veteran adman heads to the agency's Toronto shop as managing partner.
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Zulu Alpha Kilo’s trophy takes flight
For this year's Agency of the Year, top-ranked shops will have a cool new trophy for their shelves.
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AToMiC shortlist: part four
In the fourth list of finalists, strategy reveals potential prize-takers for the best digital and broadcast programs.
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CREA raids a house
The latest campaign by Union for the realtors' association features a version banned from TV.
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BelVita starts well with V
As part of a year-long national campaign, the Mondelez-owned brand is partnering with the Quebec TV station.
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Union rounds out creative team
Andrew Bradley and Yasmin Sahni arrive at the agency this month in the CW/ACD and AD roles, respectively.
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Axe grows up
The Unilever brand is launching a "Pose for Peace" campaign to empower its socially-conscious target demo.
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Canadian Cannes jury members announced
Leo Burnett's Lisa Greenberg and Union's Lance Martin are among this year's crop of judges.
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Best Buy takes customers to school
The tech retailer is targeting students with its latest effort, which leverages Instagram and Pinterest and invites them to complete "assignments" and win prizes.
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Exploring ethical sourcing
In light of the April tragedy in Bangladesh, where a factory that produced clothes for Joe Fresh collapsed, a few industry insiders weigh in on whether it's time companies make ethical sourcing a bigger brand priority.
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Blammo names Michael Murray as CCO
The former CP+B VP/CD moves to the Toronto agency after working with it on a CPG client pitch.
