Volkswagen pledges to put people first
Volkswagen shows appreciation for unsung volunteers
Volkswagen gets fans to shoot its latest campaign
Volkswagen sticks to the facts about costs
In the News
Hot trends to cool earth
Eco movements, from climatarians to data sustainability and circular luxury, that should be on every marketer's radar.
2019 SIA Awards: How to be direct
Cineplex, Snickers, VW and Scotts picked up awards for connecting directly with consumers.
Volkswagen picks WPP for North American marketing
The automaker taps a group of agencies (including Taxi and Geometry) as part of broader marketing efficiency efforts.
DDB names new leader in Montreal
Jean-Francois Mallette joins as managing director, with a goal of bringing more collaboration to the shop.
Volkswagen admits it ‘let you down’
Is the troubled automaker's apology yesterday enough to regain the trust of Canadians?
DAOY Gold: DDB/Tribal Worldwide takes Gold for the team
The agency's collaborative approach has helped it nab the digital Gold this year.
Gamification is everywhere
How brands are tapping into consumers' desire to keep on winning.
Red Urban wins Subaru
The agency picks up the account from DDB after a 14-agency review, and will handle national and dealer association advertising.
Stop telling me to be good
Public's Phil Haid on why awareness isn't enough and why when it comes to CSR, you have to engage.
CASSIES Silver: Volkswagen takes a gamified approach
A unique reverse-auction helped the car co speed through its pre-sale objectives.
CASSIES Bronze: Who’da thought VW needed simplifying?
Resulting sales from the "Who'da thought" campaign made it the brand’s highest fall sales period in Canada.
Is Montreal big enough for the agency influx?
With four English Canadian agencies planning to set up shop, here's the scoop on what's driving the invasion.
John St. opens Montreal office
Say bonjour to your new agency, Montreal. The Toronto-based shop is the fourth to open a French office this year.
Connected everything gets polished at CES
How has the internet of things evolved for 2015, and which companies have new toys to show off?
Hacking campaigns clean up at the CMAs
Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?