Coors Seltzer is helping older millennials keep things ‘wild’
Molson Ultra is making a big effort for active ‘weekend warriors’
Taco Bell looks for the beauty in being messy
Danone plays on two heritages to boost Oikos
In the News
Razorfish named digital AOR for Beiersdorf Canada
The recently relaunched agency takes on duties for a roster that includes Nivea and Coppertone.
2021 Media AOY Silver: Wavemaker’s chips fall into place
How the media agency's "provocative planning" approach helped its clients through the last two years.
Rethink makes a (first-ever) clean sweep at AOY
The shop won in Agency, Digital and Design, while 123W, NFA and Initiative took top honours in Small, PR and Media.
Danone ups the ante to make creamer more exciting
A shopper program for International Delight goes high-impact to deliver its celebration-focused positioning.
International Delight serves at-home baristas some joy
The Danone brand taps into consumer desire for specialty drinks at a time when on-premise coffee occassions have dwindled.
BHLA picks up U.S. work with Internova Travel
Along with Wavemaker, the agency will help the company show the human side of travel in its first campaign.
Freshii has a lot on its Plates
The QSR is putting a major push, marked by meal giveaways and its first direct promo outreach, behind developing its dinner business.
DoorDash tries to get its place in Canada’s ‘flavourhoods’
The food delivery app's first Canadian campaign puts the focus on the restaurants and communities it serves to drive awareness.
Danone takes cues from the beer branding world
The dairy co. seems to be channeling Collective Arts for its new yogurt brand. Will it be a hit with the art crowd?
Freshii makes dinner plans
From the C-Suite newsletter: The pandemic made 5 p.m. "the new lunch hour," so the QSR spun its marketing strategy to hit the dinner crowd.
Silk aims to sweeten the unsweetened segment
The Danone brand looks to pounce on more growth opportunities in oat beverages and plant-based yogurt.
Utility in small packaging
Brands made parchment paper, cardboard boxes and drink trays work a bit harder for extra engagement.