McDonald’s adds a side of fries to rewards program
Air Canada reconnects lost reindeer with the North Pole
McDonald’s draws up a play for the Big Mac
Air Canada brings Canadian values to global travellers
In the News
Oreo pops up in Toronto with more ‘stuf’ than ever
While promoting an LTO, the shop also helped Canadians tap into other things they like about the various forms the cookie takes.
Up to the Minute: BPR named AOR for Pizzeria Libretto
Plus, Canada's Marketing Hall of Legends returns and several PR agencies staff up.
Weber Shandwick names two VPs
The hires are among five new staff that will help bolster the PR agency's integrated offering.
2019 Agency of the Year: PR
This year's top agencies found new ways to enhance their offering with a focus on creative.
2019 PR AOY Silver: Weber Shandwick finds strength in diversity
The firm is bringing more creative voices to the table by making inclusion a cornerstone of its hiring practices.
Shortlist released for the 2019 PR Agency of the Year
The next shortlist for this year's awards program reveals the shops in the running to be named Canada's top PR agency.
Weber Shandwick named PR AOR for Best Buy Canada
The PR agency will lead a paid and earned strategy aimed at highlighting the retailer's customer service and in-store experience.
Ronald McDonald House brings back its appreciation campaign
The McDonald's-affiliated charity re-launches its thank-you card effort from 2015 after introducing new ways to give.
Weber Shandwick expands integrated offering
The firm continues to evolve beyond its PR roots with hires across data and analytics, creative and integrated media.
Up to the Minute: New strategy leads at William Thomas
Plus, Weber Shandwick makes three senior hires and Ogilvy adds to creative team.
Up to the Minute: The Mark continues to grow
Plus, V7 launches mar tech consultancy and Shine Influencers opens shop in Montreal.
Weber Shandwick names new office lead in Montreal
Line Atallah will lead operations at the office, with an added focus on implementing technology across Canada.
Up to the Minute: Cundari named chair of CMA
Plus, Weber Shandwick makes ten hires and the EU's General Data Protection Regulation comes into effect.
Crisis response more influential than customer opinion: study
Weber Shandwick's study suggests we watch closely when things go bad.
Up to the Minute: Rain43 names new creative leaders
Plus: Clio Awards announce judges and more news you may have missed.