WestJet
Company Info
Brands
Ranking 2025
2024 Rank
#100Address:
22 Aerial Place Northeast
Calgary, AB T2E 3J1
Phone: +1 888-937-8538
Agency Partners 2025
The Work
WestJet plays trickster again with April Fools’ Day billboard play
Blue Santa returns as WestJet revisits a Christmas classic
WestJet surprises travellers and CFL fans with a glimpse of the Grey Cup
How Air Canada and WestJet are targeting U.S. markets
In the News
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Marketers on the Move: Burger King Canada names new marketing director
Plus, DFO, WestJet, Kensington Tours, World Vision Canada and Keurig Dr Pepper moves.
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WestJet offers AI-generated vacations for April Fools’ Day
The brand's seasonal prank directs people to a "Keep It Real Sale."
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WestJet to absorb discount airline Swoop
The integration comes as a result of a new collective agreement with the airline's pilots.
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2022 Agency of the Year Gold: Rethink – One Agency. So Many Awards
The agency also won Design Gold, PR Silver and Digital Bronze.
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2022 Media AOY Bronze: Touche drives innovation through data
Touche isn't just adapting to innovations in media: it wants to lead them.
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WestJet looks for value in Sunwing acquisition
The move is not just to bolster the airline's leisure business, but to maintain its position in the low-cost travel market.
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Corner Office Shifts: WestJet names new exec to lead loyalty efforts
Plus, Balzac's taps a CPG vet as its CEO and Co-operators hires a new CIO.
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Corner Office Shifts: Peter Housley joins Pattison Food Group
Plus, WestJet names interim CEO and Netflix gets its first Canadian-based head of publicity.
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Creative Report Card 2021: The Rethink machine
A fine-tuned creative process helped the agency crack the "acts, not ads" code.
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2020 MOY: Rob Daintree stays the course
When WestJet went premium, it didn't lose its personality. How the marketer is maintaining its approachable brand even amidst the crisis.
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Corner Office Shifts: WestJet CMO leaves for Rogers
Plus, former Tangerine exec Peter Aceto gets a new gig and Mercedes-Benz Canada names first woman president and CEO.
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Corner Office Shifts: WestJet exec named Swoop president
Plus, new leaders at RYU Apparel and Manulife help guide their brands through the worst of the pandemic.
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What is the economic impact of the pandemic lasting through summer?
Conference Board of Canada predicts a $20 billion drop in household spending.
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Creative Report Card 2020: Indies rise to the top
How independent agencies have tapped into their values and capabilities to thrive in today's business climate.
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Strategy’s Most Read of 2019: Tech
The tech and innovation stories that got the most attention from readers this year.
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WestJet expands its voice services
The airline is bringing its Juliet digital assistant to Google devices to help customers manage their travel journey.
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2019 Strategy Awards: What’s old is new again
Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.
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WestJet picks Oliver as part of internal agency model
Bringing the Toronto-based agency in-house extends the airline's reach into new international markets.
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WestJet launches a travel chatbot
Juliet gives passengers destination inspiration, flight information and the ability to book flights in a conversational interface.
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WestJet hacks the future of air travel
Working with tech partners like Facebook, Google and Amazon, the airline aimed to signal a move toward a more tech-focused future.
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RBC and WestJet to launch new loyalty program
Ampli is the latest entrant into the already active coalition loyalty program space.
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Packaging and partnerships that break through
How brands used refreshed design and ambitious stunts to stand out at this year's Shopper Innovation Awards.
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Rethink named lead agency for WestJet
The shop will handle strategy and creative as the airline continues its focus on global expansion.
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Corner Office Shifts: New leadership at WestJet, Canada Post
A round-up of senior-level executive changes you may have missed.
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Corner Office Shifts: Changes at WestJet and Swoop
Plus, Shopify spots new leadership as founding executives move on.
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WestJet hires chief digital and innovation officer
Former Facebook exec Alfredo C. Tan will help launch an innovation centre in Toronto to support the airline's global expansion.
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Marketing C-Suite’s most-read stories of 2017
The stories that caught readers' attention and the senior-level appointments that made waves.
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PRAOY Gold: Edelman’s trust in the process
A "communications marketing" approach and boosting internal talent has put the agency on the podium.
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Branding WestJet’s new low-cost carrier
The airline's EVP of strategy on the opportunity behind Swoop's offering.
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If brands were people…
We surveyed consumers about which brands are the best companions for certain social activities.
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True patriot branding
As July 1 approaches, here's how brands are taking part in Canada's 150th birthday celebrations.
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Searching for Joe Canada
As the country celebrates its 150th birthday, marketers are planning a patriotic outpouring in the rush to define what it means to be Canadian in 2017.
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Which ads did Canadians watch most in 2016?
WestJet, Zag Bank and Tropicana Canada find places in YouTube's annual ranking of the year's top spots.
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If you’re not careful, you can lose the mojo
Publisher Mary Maddever on how far gutsy attitude and staunch conviction can get your brand.
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Who are the most trusted retailers online?
Amazon dominated BrandSpark's Canadian survey, but Old Navy, Walmart and Expedia also got their dues.
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Not all disaster support efforts are created equal
IMI research looks at Fort McMurray relief efforts to see what makes a brand response feel authentic.
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Inside WestJet’s fight for the skies
In two decades, the airliner went from being a challenger brand to one that upstarts want to challenge.
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PR AOY Silver: Citizen Relations’ adaptation
The agency dives deeper into data, and changes with the times as the definition of PR evolves.
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AToMiC Awards: Documenting life in another’s shoes
Brands are using fly-on-the-wall techniques to galvanize people to give back.
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Creative Report Card: The year’s biggest trailblazers
They may not have taken the top spots, but these brands, agencies and creatives made pretty big leaps on this year's report.
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And the CASSIES Grand Prix goes to…
Molson and Rethink stole the show with the Beer Fridge campaign, while Leo Burnett and Ogilvy took home the most Golds.
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CASSIES Gold: WestJet delivers surprising results
It was a happy holiday indeed for the airline when its "Christmas Miracle" video went viral and increased revenue by 86%.
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Hacking campaigns clean up at the CMAs
Ubisoft and Publicis, and TSFC and Saatchi & Saatchi, cleaned up at the show with hack-inspired creative. Who else won big?
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Throwback Thursday: strategy in 2014
Let's look back on the past year (so far). In '14, brands challenged gender norms and wearable chatter skyrocketed.
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The viral icing on the brand cake
But first you have to bake it, editor Emily Wexler tells brands in our October issue.
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Brands of the Year
Here's how our winners secured their places on this year's list.
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Brands of the Year: WestJet reaches new heights
Fasten your seat belts and prepare to read how the airline landed a spot among the country's top brands.
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Throwback Thursday: strategy in 2006
For our 25th anniversary, we're travelling through time. In '06, Kraft got a new groove and marketers battled their own orgs.
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Throwback Thursday: strategy in 2005
For our 25th anniversary, we're travelling through time. In '05, mobile was a big (and we mean big) deal.
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Canada picks up six Lions at final award show
Bringing Canada's total up to 15, agencies took home hardware in the Branded Content, Film and Film Craft categories.
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Canada gets three noms in Branded Content
Work for WestJet and Volkswagen is up for prizes in the category, one of the last to be announced this week in Cannes.
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Canada picks up eight Lions
Canada has won two Silver and six Bronze Lions across Design, Cyber and Radio.
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TD named Canada’s best brand: study
RBC, Scotia and Tim Hortons also topped the biennial Interbrand study, while former heavyweight Blackberry dropped off.
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AToMiC Awards: Rethinking content, news crashing
Mock trials and newscasts helped push green messages and caught the judges' eyes.
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Cannes contenders: Canadian roundup
The industry has weighed in on the campaigns most likely to win at the Palais. Here is the cream of the crop.
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AToMiC shortlist: part four
In the fourth list of finalists, strategy reveals potential prize-takers for the best digital and broadcast programs.
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Top Cannes contenders: Titanium & Integrated
Strategy is wrapping up its countdown of the campaigns most likely to win big at the Palais this year.
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The next wave of branded content
Here's a crash course on fusing branding and entertainment from Koodo, Dempster's, Molson and more.
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Top Cannes Promo & Activation contenders
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
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Top Cannes Mobile and PR contenders
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
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TBWA and WestJet part ways
The move comes just one year after the agency signed on as AOR.
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MAOY Silver: Media Experts stays ahead of the curve
The agency flies into second place, with a Silver for its work with brands like WestJet, Telus and Mini.
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TBWA takes off with WestJet
The agency replaced Taxi as WestJet AOR after a five-month search.
