WestJet
Company Info
Brands
Ranking 2016
2015 Rank
#5Address:
22 Aerial Place Northeast
Calgary, AB T2E 3J1
Phone: +1 888-937-8538
The Work
2020 Brand Holiday Ads: Part Two
Swoop is letting deal-hungry passengers take their time
WestJet puts a human touch on travel safety
WestJet asks Canadians to donate their ‘Christmas Miracles’
In the News
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Creative Report Card 2021: The Rethink machine
A fine-tuned creative process helped the agency crack the "acts, not ads" code.
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2020 MOY: Rob Daintree stays the course
When WestJet went premium, it didn't lose its personality. How the marketer is maintaining its approachable brand even amidst the crisis.
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Corner Office Shifts: WestJet CMO leaves for Rogers
Plus, former Tangerine exec Peter Aceto gets a new gig and Mercedes-Benz Canada names first woman president and CEO.
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Corner Office Shifts: WestJet exec named Swoop president
Plus, new leaders at RYU Apparel and Manulife help guide their brands through the worst of the pandemic.
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What is the economic impact of the pandemic lasting through summer?
Conference Board of Canada predicts a $20 billion drop in household spending.
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Creative Report Card 2020: Indies rise to the top
How independent agencies have tapped into their values and capabilities to thrive in today's business climate.
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Strategy’s Most Read of 2019: Tech
The tech and innovation stories that got the most attention from readers this year.
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WestJet expands its voice services
The airline is bringing its Juliet digital assistant to Google devices to help customers manage their travel journey.
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2019 Strategy Awards: What’s old is new again
Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.
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WestJet picks Oliver as part of internal agency model
Bringing the Toronto-based agency in-house extends the airline's reach into new international markets.
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WestJet launches a travel chatbot
Juliet gives passengers destination inspiration, flight information and the ability to book flights in a conversational interface.
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WestJet hacks the future of air travel
Working with tech partners like Facebook, Google and Amazon, the airline aimed to signal a move toward a more tech-focused future.
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RBC and WestJet to launch new loyalty program
Ampli is the latest entrant into the already active coalition loyalty program space.
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Packaging and partnerships that break through
How brands used refreshed design and ambitious stunts to stand out at this year's Shopper Innovation Awards.
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Rethink named lead agency for WestJet
The shop will handle strategy and creative as the airline continues its focus on global expansion.
