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WestJet asks Canadians to donate their ‘Christmas Miracles’
WestJet ‘milks’ its commitment to service
WestJet’s smart nightlight projects a flight’s path
How brands are celebrating April Fools Day
In the News
What is the economic impact of the pandemic lasting through summer?
Conference Board of Canada predicts a $20 billion drop in household spending.
Creative Report Card 2020: Indies rise to the top
How independent agencies have tapped into their values and capabilities to thrive in today's business climate.
Strategy’s Most Read of 2019: Tech
The tech and innovation stories that got the most attention from readers this year.
WestJet expands its voice services
The airline is bringing its Juliet digital assistant to Google devices to help customers manage their travel journey.
2019 Strategy Awards: What’s old is new again
Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.
WestJet picks Oliver as part of internal agency model
Bringing the Toronto-based agency in-house extends the airline's reach into new international markets.
WestJet launches a travel chatbot
Juliet gives passengers destination inspiration, flight information and the ability to book flights in a conversational interface.
WestJet hacks the future of air travel
Working with tech partners like Facebook, Google and Amazon, the airline aimed to signal a move toward a more tech-focused future.
RBC and WestJet to launch new loyalty program
Ampli is the latest entrant into the already active coalition loyalty program space.
Packaging and partnerships that break through
How brands used refreshed design and ambitious stunts to stand out at this year's Shopper Innovation Awards.
Rethink named lead agency for WestJet
The shop will handle strategy and creative as the airline continues its focus on global expansion.
Corner Office Shifts: New leadership at WestJet, Canada Post
A round-up of senior-level executive changes you may have missed.
Corner Office Shifts: Changes at WestJet and Swoop
Plus, Shopify spots new leadership as founding executives move on.
WestJet hires chief digital and innovation officer
Former Facebook exec Alfredo C. Tan will help launch an innovation centre in Toronto to support the airline's global expansion.
Marketing C-Suite’s most-read stories of 2017
The stories that caught readers' attention and the senior-level appointments that made waves.