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WestJet runs a long-steeped activation in the U.K.
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WestJet reunites families split by the pandemic
WestJet plans an escape from a typical travel ad
In the News
WestJet looks for value in Sunwing acquisition
The move is not just to bolster the airline's leisure business, but to maintain its position in the low-cost travel market.
Corner Office Shifts: WestJet names new exec to lead loyalty efforts
Plus, Balzac's taps a CPG vet as its CEO and Co-operators hires a new CIO.
Corner Office Shifts: Peter Housley joins Pattison Food Group
Plus, WestJet names interim CEO and Netflix gets its first Canadian-based head of publicity.
Creative Report Card 2021: The Rethink machine
A fine-tuned creative process helped the agency crack the "acts, not ads" code.
2020 MOY: Rob Daintree stays the course
When WestJet went premium, it didn't lose its personality. How the marketer is maintaining its approachable brand even amidst the crisis.
Corner Office Shifts: WestJet CMO leaves for Rogers
Plus, former Tangerine exec Peter Aceto gets a new gig and Mercedes-Benz Canada names first woman president and CEO.
Corner Office Shifts: WestJet exec named Swoop president
Plus, new leaders at RYU Apparel and Manulife help guide their brands through the worst of the pandemic.
What is the economic impact of the pandemic lasting through summer?
Conference Board of Canada predicts a $20 billion drop in household spending.
Creative Report Card 2020: Indies rise to the top
How independent agencies have tapped into their values and capabilities to thrive in today's business climate.
Strategy’s Most Read of 2019: Tech
The tech and innovation stories that got the most attention from readers this year.
WestJet expands its voice services
The airline is bringing its Juliet digital assistant to Google devices to help customers manage their travel journey.
2019 Strategy Awards: What’s old is new again
Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.
WestJet picks Oliver as part of internal agency model
Bringing the Toronto-based agency in-house extends the airline's reach into new international markets.
WestJet launches a travel chatbot
Juliet gives passengers destination inspiration, flight information and the ability to book flights in a conversational interface.
WestJet hacks the future of air travel
Working with tech partners like Facebook, Google and Amazon, the airline aimed to signal a move toward a more tech-focused future.