WestJet
Company Info
Brands
Ranking 2022
2021 Rank
#10Address:
22 Aerial Place Northeast
Calgary, AB T2E 3J1
Phone: +1 888-937-8538
The Work
WestJet runs a long-steeped activation in the U.K.
Can optimism help airlines lure travellers back?
WestJet reunites families split by the pandemic
WestJet plans an escape from a typical travel ad
In the News
-
WestJet looks for value in Sunwing acquisition
The move is not just to bolster the airline's leisure business, but to maintain its position in the low-cost travel market.
-
Corner Office Shifts: WestJet names new exec to lead loyalty efforts
Plus, Balzac's taps a CPG vet as its CEO and Co-operators hires a new CIO.
-
Corner Office Shifts: Peter Housley joins Pattison Food Group
Plus, WestJet names interim CEO and Netflix gets its first Canadian-based head of publicity.
-
Creative Report Card 2021: The Rethink machine
A fine-tuned creative process helped the agency crack the "acts, not ads" code.
-
2020 MOY: Rob Daintree stays the course
When WestJet went premium, it didn't lose its personality. How the marketer is maintaining its approachable brand even amidst the crisis.
-
Corner Office Shifts: WestJet CMO leaves for Rogers
Plus, former Tangerine exec Peter Aceto gets a new gig and Mercedes-Benz Canada names first woman president and CEO.
-
Corner Office Shifts: WestJet exec named Swoop president
Plus, new leaders at RYU Apparel and Manulife help guide their brands through the worst of the pandemic.
-
What is the economic impact of the pandemic lasting through summer?
Conference Board of Canada predicts a $20 billion drop in household spending.
-
Creative Report Card 2020: Indies rise to the top
How independent agencies have tapped into their values and capabilities to thrive in today's business climate.
-
Strategy’s Most Read of 2019: Tech
The tech and innovation stories that got the most attention from readers this year.
-
WestJet expands its voice services
The airline is bringing its Juliet digital assistant to Google devices to help customers manage their travel journey.
-
2019 Strategy Awards: What’s old is new again
Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.
-
WestJet picks Oliver as part of internal agency model
Bringing the Toronto-based agency in-house extends the airline's reach into new international markets.
-
WestJet launches a travel chatbot
Juliet gives passengers destination inspiration, flight information and the ability to book flights in a conversational interface.
-
WestJet hacks the future of air travel
Working with tech partners like Facebook, Google and Amazon, the airline aimed to signal a move toward a more tech-focused future.
