Aaron Starkman
Cco
Ranking 2025
2024 Rank
#1Agencies 2025
- Rethink
List of Awards
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
The Work
FCB, Citizen Relations win 2024 AToMiC Awards Grand Prix
O, Molson Canadian, our true and patriot beer!
Starlight helps sick teens be themselves
In the News
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2025 CRC: In conversation with the top CCOs
Strategy‘s Creative Report Card is back — this time with fresh perspective. We’re diving into the minds of the CRC’s ...
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Strategy launches the 2025 Creative Report Card
The 2025 Creative Report Card has officially landed. As we have done since 1989, the strategy team poured through thousands of ...
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Agency Moves: Vapor Music’s Ted Rosnick retires, plus new ECD at Weber Shandwick
Rosnick steps down after half a century in the business Ted Rosnick, CEO of Rosnick Holdings Inc., is stepping down after ...
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Creative leaders share who they’d nominate for Hall of Marketing Gold if given the chance
If you could nominate someone for Hall of Marketing Gold, who would it be? That’s the question strategy asked top creative ...
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Cannes Lions 2024: Aaron Starkman spills agency secrets, wins Gold Lion
Canada's only top medal in the Outdoor category went to "Coors Lights Out."
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From observation to insight: Will AI ever make the creative leap?
Rethink's Aaron Starkman and Sean McDonald share their thoughts on the tech.
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Strategy releases the 2024 Creative Report Card
In case you missed it, see how the country's top agencies, brands, creatives and strategists ranked this year.
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2023 Agency of the Year Gold: Rethinkers don’t believe in the status quo
In true fashion, the agency likes to work with clients that are equally obsessed with living their values.
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2023 Creative Report Card: Rethink is anything but boring
Agency partner (and this year's top CCO) Aaron Starkman on creative risk, process and challenges.
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2022 Agency of the Year Gold: Rethink – One Agency. So Many Awards
The agency also won Design Gold, PR Silver and Digital Bronze.
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Creative Report Card 2022: Rethink’s big hairy audacious goals
How the agency pumps out work that gets noticed (and puts it at the top of the CRC).
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Rethink is opening a New York office
The agency's first international expansion comes in response to demand, growth and opportunities with more clients and talent.
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2021 AOY, Digital and Design Gold: Rethink’s winning streak hits a milestone
The agency's triple win comes after a year of initiating people-pleasing initiatives and going against the traditional agency culture grain.
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Creative Report Card 2021: The Rethink machine
A fine-tuned creative process helped the agency crack the "acts, not ads" code.
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Co-chairs announced for 2021 Marketing Awards
This year's jury leaders have been revealed, along with three new categories and a morning start time for the ceremony.
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Rethink solidifies its succession plan with new leadership team
As its co-founders step away from the day-to-day, new national leaders and a limited partnership model will ensure the agency's long-term independence.
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Princess Margaret Cancer Foundation picks Rethink
The agency will create a new brand platform and help launch "the largest healthcare campaign in Canadian history."
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The Keg picks Rethink as creative partner
The steakhouse chain makes its first agency change in more than 20 years.
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Christina Yu joins Rethink
The agency's newest managing partner, creative will team with Aaron Starkman following numerous business wins over the last 18 months.
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Six tips on how to be a semi-decent agency partner
Identifying a shared belief between a brand and its biggest believers is key, according to Rethink's Aaron Starkman.
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Creative Report Card: Rethink, where ideas don’t die
The #4 (tied) agency on this year's list tells us why they love simple ideas that can live in multiple ways.
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Up to the Minute: Argyle names new VPs
Plus: Bell Media acquires Cogeco Metromedia, Xerox picks a PR AOR and more news you may have missed.
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Rethink grows with Scotts win
The agency will handle all brand strategy and advertising for the lawn care brand as its new AOR.
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Check it out: Uber wants to be your DD
How the brand promoted itself, and discouraged impaired driving, with a nifty tool.
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Creative Report Card: Mapping the Beer Fridge’s globe-trotting success
A look back at the Beer Fridge's epic journey, which brought it to the top of this year's CRC.
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AOY Silver: Rethink digs up winning ideas
From "piss off Putin" briefs to uber-successful Molson Canadian fridges, this Toronto agency is basking in a glowing year.
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Cannes blog: Rejoice the return of the big idea
Move over wearables, ideas that stick have reclaimed the Palais, says Rethink's Aaron Starkman.
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Andy Macaulay joins Rethink
The former chairman at Union and veteran adman heads to the agency's Toronto shop as managing partner.
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Brands embrace hacking
In today’s parlance, hacking is associated with everything from Twitter bots, social media hijacking and even teching out items like fridges. Here are some cyber(ish) hijinks you may have missed.
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Rethink hires Aaron Starkman as partner and CD
The agency's new stakeholder, who will be based out of its Toronto office, talks to strategy about his big move.
