Caroline Friesen
Cd
Ranking 2025
#35
2024 Rank
#9Ad
Ranking 2025
#33
2024 Rank
#4Agencies 2025
- Rethink
List of Awards
2025
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2024
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2023
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2022
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2021
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2020
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2019
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2018
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2017
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The Work

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Scotiabank tells a more diverse story about hockey jerseys
In the News
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Rethink names new partners and local creative leads amid restructuring
Promotions for Xavier Blais and Mike Dubrick come as the agency creates dedicated management teams for each of its offices.
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Rethink opens 2022 with creative growth
The 16 hires and promotions come after the agency grew its business with Nestle and added work from Lactalis Canada.
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New CD among recent hires at Cundari
The agency has bolstered its creative leadership with the addition of Paul Riss and others.