List of Awards
In the News
2019 Design AOY Silver: Lg2 influences subjective design
Killer design is infiltrating every office of the independent shop, which was built with the craft at its core.
AOY + Design Bronze: Lg2 is in its Elements
The agency takes to rebranding, formalizing its internal innovation process and preserving company culture.
Creatives’ insights: The brutal honesty behind ‘Give-a-Care’
Lg2's Chris Hirsch on what drove the project beyond the initial ask.
NABS’ inside baseball campaign
The organization introduces a new outlet for creatives.
Culture beyond the beer cart
Lg2's Chris Hirsch and Nellie Kim opine on why beer and birthday cake isn't good enough.
Nike gets Toronto women moving
The brand's cheeky new OOH campaign has Toronto-specific messaging geared toward the city's women.
Gifts for the marketer who has everything
Your gift guide, complete with drones and sleep machines, from Lg2's Chris Hirsch and Nellie Kim.
Throwback Thursday: the news of the year
We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.
DAOY Gold (tie): Think like an agency, act like Lg2
How independence and a desire to instill brand equity in the hearts and minds of consumers has rewarded this national shop.
Sizzling and fizzling trends
Hipsters were out before they were cool? What marcom trends are on the cusp of breaking, and which ones are on the outs?
Now hiring…for tomorrow
Are you hiring right? Or are you hiring for right now? Lg2's Chris Hirsch and Nellie Kim on staffing for the future.
Throwback Thursday: strategy in 2005
For our 25th anniversary, we're travelling through time. In '05, mobile was a big (and we mean big) deal.
John St. hires new CD
Taxi CD Niall Kelly will join the Toronto shop in October to lead a roster of clients.
Mad money: Advertising trends we’d put our money on
Lg2's Nellie Kim and Chris Hirsch play the advertising stock market, with buy/sell/hold advice on robots, big data and more.
John St. reveals new management team
The agency's head partners are promoting a new group, including Jason Last, to handle day-to-day operations.