Chris Staples
Agencies 2025
List of Awards
2021
2020
2019
2018
2017
2016
2015
2014
In the News
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2023 Agency of the Year Gold: Rethinkers don’t believe in the status quo
In true fashion, the agency likes to work with clients that are equally obsessed with living their values.
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Marketing Hall of Legends announces 2023 inductees
Lisa Lisson, Noel O'Dea, Sandra Sanderson, Chris Staples, Ian Grais and Tom Shepansky make up this year's class.
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Rethink solidifies its succession plan with new leadership team
As its co-founders step away from the day-to-day, new national leaders and a limited partnership model will ensure the agency's long-term independence.
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Creative Report Card 2020: Three pillars, one agency
How Rethink co-founders Chris Staples and Ian Grais wrote the book on running a CRC-topping agency.
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Creative Report Card 2020: Indies rise to the top
How independent agencies have tapped into their values and capabilities to thrive in today's business climate.
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The 2020 Creative Report Card
Here are this year's rankings of the industry's top creatives, strategists, brands and agencies.
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2019 AOY Gold, Design Gold and Silver Digital: Rethink rethinks its future
The 20-year old shop, which bagged three awards for work across disciplines, is gearing up for a future without its founders at the helm.
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Frank Palmer looks beyond DDB Canada
The ad legend examines his legacy, while looking forward at what's next for him and an industry in flux.
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CRC 2019: Top CDs on building a strong partnership
Teams at Cossette and Rethink share the secrets to a successful work marriage that spawns award-winning ads.
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Weekend Reading: What it takes to brand an agency
How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.
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CRC 2017: Rethink and develop
The report card's #2 agency is focused on well-designed ideas that turn into ads.
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Bowen Island welcomes those who ‘get’ it
A new tourism campaign is centred on keeping the B.C. spot special.
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DAOY Bronze: Rethink’s crafty ideas
How the agency is helping clients future-proof their marketing in an increasingly digital era.
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The 2015 Creative Report Card
It was a big year for DDB, Molson and Rethink. See who else topped the list and find out where you landed on the report this year.
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Creative Report Card: Taking Rethink to new heights
This year's top creative directors, Chris Staples and Ian Grais, talk about how they keep the creative juices flowing at their agency.
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Moving up the ladder at Rethink
The agency has named a new partner and two new creative directors on the heels of its Coors Light win.
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AOY Silver: Rethink digs up winning ideas
From "piss off Putin" briefs to uber-successful Molson Canadian fridges, this Toronto agency is basking in a glowing year.
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Top Cannes Contenders: OOH
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
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Pundits weigh in on the Next Big Thing
Industry experts lay out what's ahead for the realms of advertising, marketing and media - from "full spectrum entertainment" to agile marketing.
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Rethink hires two, promotes one
The agency brings in Steve Cousins as CD for its Vancouver shop, as well as adding a new creative and promoting another for its Toronto office.
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Rethinking on a budget
Rethink CD team Chris Staples and Ian Grais take third in our Creative Report Card.
