Ian MacKellar
Agencies 2024
- Innocean Canada
List of Awards
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In the News
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Ian MacKellar heads to JWT New York
Meanwhile, Ogilvy managing director Laurie Young has been appointed CEO for Canada.
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Nabob and the coffee kerfuffle
How the 120-year-old brand managed to maintain its challenger status.
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Nabob mocks the fixings
The Kraft brand is targeting those who prefer substance over style with its new "Respect the Bean" push from Ogilvy.
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Top Cannes contenders: Direct
Strategy is counting down the campaigns most likely to win big at the Palais at this year's festival.
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Cadbury brings back the clucking bunny
To play up the joy of Easter Egg hunts, the chocolate brand taps nostalgia by sending adults in search of their own samples.
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DAOY Honourable Mention: Ogilvy taps self-starters to deepen digital
The agency snags a Digital AOY prize for work for Dove, Tim Hortons and IBM.
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B!G Awards: Judges & Methodology
Check out the judging panel and methodology behind this year's B!G Awards.