Jessie Sternthal
Agencies 2025
List of Awards
2015
The Work
An airline and three gifts
In the News
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Changes come to FCB Canada
A new ACD is added to the expanding Montreal team, while the Health division aligns itself with the global network.
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Do you have digital game?
Marketelle's Jessie Sternthal on why intimidating and confusing new platforms don't have to hinder creativity.
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What women want (in 2016)
From real words to real men, Marketelle's Jessie Sternthal weighs in on what ladies want from marketers.
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Hot and cold trends of 2015
From branded texting to gluten, we asked industry insiders to weigh in on where some trends are headed.
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On the cusp of a “look up movement”
Brands should help get people to put down their phones, and Marketelle's Jessie Sternthal explains why.
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When swiping right goes wrong
Marketelle's Jessie Sternthal on why brands should rethink their relationships with dating apps.
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But what if I DON’T hate myself?
Marketelle's Jessie Sternthal on why self-loathing insights are getting old (and kind of dangerous).
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Talk to me when I’m naked
Marketelle's Jessie Sternthal on how brands need to seduce women at just the right time, by speaking directly to them.
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What women want (in 2015)
Marketel's Jessie Sternthal says its time to embrace the funny girls, imperfections and lists.
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Throwback Thursday: strategy in 2014
Let's look back on the past year (so far). In '14, brands challenged gender norms and wearable chatter skyrocketed.
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Why agencies should embrace their ‘feminine’ side
Marketel's Jessie Sternthal says go ahead, let your emotion out.
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All the single ladies (brands, throw your hands up)
Marketelle's Jessie Sternthal on why brands should be all over single 30-somethings.
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Somebody get Superwoman a cocktail
Marketelle's Jessie Sternthal implores you to stop using busy as a stand-in for successful, fulfilled and happy.
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Other people’s kids doing cute things
Marketelle's Jessie Sternthal on why some women are logging off and why brands should care.
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Finding the she-spot
Marketelle's Jessie Sternthal on finding that elusive, yet glorious $20-trillion-a-year place where female consumers live.
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Weight loss ads and a craving for emotion
Marketelle's Jessie Sternthal on why marketers are missing out on a $7 billion industry.
