Joel Holtby
Cco
Ranking 2025
2024 Rank
#26Cd
Ranking 2025
2024 Rank
#17Ad
Ranking 2025
2024 Rank
#44Designer
Ranking 2025
2024 Rank
--Agencies 2025
- Courage
- Rethink
List of Awards
2025
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
The Work
KFC zooms in on its brand identity with microphotography
Brands find sunny skies tapping into eclipse mania
Turtles reminds people that slow and steady wins the race
KFC gives an unapologetic apology to cutlery
In the News
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2025 CRC: In conversation with the top CCOs
Strategy‘s Creative Report Card is back — this time with fresh perspective. We’re diving into the minds of the CRC’s ...
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Agency Wins: Central Station, Courage, 123W, Strategic Objectives add clients
Central Station secures new business Design-centric Toronto digital marketing, branding and XM shop Central Station has added Nature Conservancy of Canada ...
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KFC Canada trumpets return of Extra Crispy recipe
The QSR's new campaign spotlights the places where its chicken crumbs are left behind.
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Courage secures Taco Bell’s Canadian account
The agency's first work with the brand is expected in the spring.
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Tom Kenny joins Courage as partner and CSO
Ogilvy's former national strategy lead will bring his insights to the agency, joining just two months after its launch.
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Courage is the latest agency to launch backed by NFA
Founded by former senior staff from Rethink, the agency is built around direct communication with clients and the bravery to do "amazing things."
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Senior staff at Rethink depart to begin a new agency
Joel Holtby, Dhaval Bhatt and Niki Sahni will be launching a new venture backed by the co-founders of No Fixed Address.
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Rethink solidifies its succession plan with new leadership team
As its co-founders step away from the day-to-day, new national leaders and a limited partnership model will ensure the agency's long-term independence.
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Creative Report Card: Rethink, where ideas don’t die
The #4 (tied) agency on this year's list tells us why they love simple ideas that can live in multiple ways.
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Rethink adds to its leadership
The agency names three new partners along with new hires as it continues to grow.
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The 2015 Creative Report Card
It was a big year for DDB, Molson and Rethink. See who else topped the list and find out where you landed on the report this year.
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Creative Report Card: Mapping the Beer Fridge’s globe-trotting success
A look back at the Beer Fridge's epic journey, which brought it to the top of this year's CRC.
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Creative Report Card: Fighting tooth and nail for big ideas
The top art director, Rethink's Joel Holtby, and top copywriter, Saatchi's Matt Antonello, dish on what brought them to the top this year.
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Moving up the ladder at Rethink
The agency has named a new partner and two new creative directors on the heels of its Coors Light win.
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Rethink names new partners, CDs
The Toronto and Vancouver shop has bolstered its senior ranks with six promotions in total.
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Creative Report Card: Most likely to succeed
A deeper look at some of the top art directors and copywriters in this year's rankings.
