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In the News
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Creative leaders share who they’d nominate for Hall of Marketing Gold if given the chance
If you could nominate someone for Hall of Marketing Gold, who would it be? That’s the question strategy asked top creative ...
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Cannes 2025: Edelman’s Judy John named jury president for Titanium Lions
Edelman’s global CCO Judy John is the lone Canadian among the global experts confirmed to lead the 2025 juries at ...
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Agency News: Edelman names first ever global creative partner
Edelman has appointed Anthony Chelvanathan [pictured above] as its first global creative partner. Chelvanathan will work alongside global chief creative officer ...
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Cannes Lions 2024: Aaron Starkman spills agency secrets, wins Gold Lion
Canada's only top medal in the Outdoor category went to "Coors Lights Out."
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Frank Palmer, Judy John and Don Watt to join the Hall of Marketing Gold
The industry luminaries will be recognized at the Marketing Awards on June 6.
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Edelman promotes two of its top Canadian creatives
Andrew Simon is moving into a global role while Anthony Chelvanathan will succeed him as national CCO.
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Edelman adds senior talent for global creative hub
Global CCO Judy John explains why she looked to Canadian talent to build the latest piece of the agency's global creative plan.
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2019 PR AOY Bronze: Edelman brings in creative guns
How the shop is growing beyond its PR roots, with a greater focus on building on its data and creative capabilities.
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Catching up with Judy John
The global CCO fills strategy in on how she's navigating new waters over at Edelman.
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Judy John joins Edelman as its first global CCO
The agency's CEO says the hire will help to further its creative ambitions.
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Leo Burnett grows exec team as Judy John prepares exit
The agency's leadership ranks are expanding as it transforms in step with Publicis Groupe.
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Canadian Cannes jurors announced
Nine local industry execs are among those who will help decide this year's Lion winners.
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David Kennedy to leave Leo Burnett for Bell
The agency's COO will be taking over marketing for the telco's mobile business as Claire Gillies joins The Source.
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Design AOY Gold: Leo Burnett’s evolution by design
Utility takes the shop's designs to the next level.
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Up to the Minute: Balmoral adds new VPs
Plus, Weber Shandwick Canada expands, Canada wins 54 LIAs, and more news you may have missed.
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CASSIES names co-chairs for 2018
Entries are now open for the effectiveness-focused awards, with a new category for strategic thinking.
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CRC 2017: Leo designs another way to stand out
Leo Burnett focused on its design chops to top this year's Creative Report Card.
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Leo Burnett tops Creative Report Card
The agency swept the 2017 rankings, including a new category added this year for planners.
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The List: Leo Burnett breaks down borders
How the agency expanded its assignments, leadership and influence outside of Toronto in 2016.
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Cossette is the best at CMA Awards
The shop took top honours, while Leo Burnett's Judy John became the first agency exec to win Marketer of the Year.
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Publicis Communications makes leadership changes
Leo Burnett's Judy John and Brent Nelsen, plus Publicis' Andrew Bruce, expand their roles across North America.
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Cannes 2016: Canada comes up short in final categories
While Canada was shut out of Film, Titanium and Integrated, the country's Young Marketers go home with a Bronze.
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Judy John added to Cannes jury
Leo Burnett's CEO and CCO will judge the Titanium and Integrated Lions, bringing the number of Canadian jurors to 10.
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Canada’s very big year
Editor Emily Wexler looks back at Canadian agencies' big haul in 2015, and how to repeat that success.
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Creative Report Card: Anything’s possible at Leo Burnett
The top agency spent its "Year of What's Possible" blowing minds and racking up awards.
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The 2016 Creative Report Card
It was a big year for P&G, Leo Burnett, Lg2, DDB, Grey and Rethink. See who else ranked high on the list this year.
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Meet the One Show’s Canadian judges
Five local creatives have been chosen to select which of the world's best advertising is worthy of a Pencil.
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AOY Gold: Leo Burnett’s winning vision
After a huge year on the awards circuit (including an Emmy), the agency wins its second consecutive Agency of the Year Gold.
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Bring some colour to Cannes
Break out your crayon collection and bring it straight to the jury heads.
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In the jury room with…Leo’s Judy John
What is direct marketing anyway? This year's Direct jury president answers this question (and more) in Cannes.
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UPDATED: Dom Caruso moves from Leo Burnett to BBDO
The president and chief operating officer leaves the shop to fill a spot left vacant by departing president and CEO Gerry Frascione.
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Record number of Canadians named Cannes jurors
Ten Canadians, including Grey's Patrick Scissons and Wax's Monique Gamache, will sit on juries this year.
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Creative Report Card: Leo Burnett Always brings it
The agency's "Like a Girl" campaign landed the shop and client P&G in the #2 spots on the agency and brand lists, respectively.
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Happy holidays adland!
Strategydaily is closing shop until Jan. 5, and to bid y'all adieu here's our holiday greeting written 'specially for you.
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2015: Hack at it
From our year-end issue, publisher Mary Maddever on reinvention and a 2015 wishlist.
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Judy John named Direct Lion jury president
The Leo Burnett CCO is the first Canadian female creative to lead a jury at the international creativity award show in Cannes.
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Airport creative contest names jury
Who will judge the Toronto Port Authority and Black's $250,000 contest?
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AOY Gold: How to win AOY #LikeLeoBurnett
After Honourable Mentions the past two years, the agency has finally struck Gold.
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Throwback Thursday: strategy in 2010
For our 25th anniversary, we're travelling through time. In '10, print tried a reinvention and adland bid farewell to a design legend.
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Brands of the Year: TD gets close for comfort
The bank has added a personal touch to an impersonal category to be seen as a challenger brand.
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Chasing the eight ball
We're talking about an award here. Take a peek into Leo Burnett's competitive quality-control process, where a billiard ball is the prize.
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Throwback Thursday: strategy in 1999
For our 25th anniversary, we're travelling through time. In 1999, Rethink launched and brands jumped on the millennium bandwagon.
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Throwback Thursday: strategy in 1994
For our 25th anniversary, we're travelling through time. In '94 Walmart arrived and Judy John opened an agency.
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The 2014 Creative Report Card
Strategy unveils its rankings of big winners at international, national and regional advertising award shows. DDB tops the agency list, while McDonald's is the top advertisers.
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DDB and McDonald’s top the Creative Report Card
Who else won the most awards at home and abroad? Strategy lists the top ranking Canadian agencies, advertisers and creatives.
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Creative Report Card: Head of the class
This year’s most awarded creatives share what they’ve learned since school, plus their future-proofing strategies.
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Creative Report Card: Most likely to succeed
A deeper look at some of the top art directors and copywriters in this year's rankings.
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A different kind of resume
Droga5's Ted Royer and Leo Burnett's Judy John share what made some new hires stand out from the pack.
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Pundits weigh in on the Next Big Thing
Industry experts lay out what's ahead for the realms of advertising, marketing and media - from "full spectrum entertainment" to agile marketing.
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Canada in Cannes: How to win in 2014
The Canadian judges from this year's festival on what they observed, and how agencies can create more work that gets noticed.
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Stuck in a Mad Men era
In part two of strategy’s diversity series, we examine why agencies struggle to get women and visible minorities up the ranks.
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Shine or bust: Advice for winning awards
Leo Burnett's Judy John, Taxi's Dominique Trudeau and JWT's Martin Shewchuk offer words of wisdom on how to bring home the hardware.
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Canadian Cannes jury members announced
Five women and one man head to Cannes this summer to judge the Film, Cyber, Direct, Promo & Activation, Radio and Design categories.
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NABS’ high-flying interns
A look at the National Advertising and Benevolent Society's Vintage Intern Auction.
