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Tetley launches first vitamin and mineral fortified teas
The beverage brand is trying to move away from its legacy line of orange pekoe into health-focused specialty teas.
Co-chairs announced for 2018 Marketing Awards
Nominations have also been opened for judges to help evaluate the best creative work in the new Craft category.
Lance Martin made CCO as Union tweaks creative team
The shop names two new creative directors as it comes out of 2016 with a handful of new clients.
Best Buy makes you feel like a kid again
The retailer again leaves the products out of its holiday spot, instead focusing on the joy of finding the right gift.
Best Buy powers up for Pokemon Go
The retailer helped players get the most out of the game by sending staff to Pokemon-catching hotspots and providing free WiFi.
CMA Awards judges revealed
Cossette's Carlos Moreno and Canadian Tire's Susan O'Brien are set to co-chair this year's committee.
Airport creative contest names jury
Who will judge the Toronto Port Authority and Black's $250,000 contest?
Kraft Dinner moves to Union
Just months after bowing a new brand platform by Anomaly, Kraft Canada is trying a new agency for the iconic food.
Video: In the jury room with…
Union's Lance Martin, Kiip's Brian Wong and Grip's Randy Stein dissect campaigns from the last set of Cannes categories.
Crazy or cool? Axe debuts a pheromone-infused business card
The Unilever brand team worked up a sweat to make these uber-personalized business cards from Union.
Apps to cozy up with
From coupon reinvention to making reposting pics easy, experts play brand matchmaker with apps you definitely need to know about.
Canadian Cannes jury members announced
Leo Burnett's Lisa Greenberg and Union's Lance Martin are among this year's crop of judges.
ADC and ADCC team up
The partnership between the two ad clubs seeks to bolster Canada’s presence in New York.
A big decade for Mini
As the car co celebrates its 10th anniversary in Canada, strategy reflects on the brand building that got it here.