Lori Davison
Planner
Ranking 2025
2024 Rank
--Agencies 2025
- Diamond
List of Awards
2025
2021
2020
The Work
Canadian Blood Services highlights the reciprocal benefits of donating
Humber River Health looks to fix Canada’s strained healthcare system with tech
Why brands are scrambling to get ‘re-platformed’
The ROM’s new brand platform aims to modernize the museum
In the News
-
BOY 24: The ROM, where past meets future
This Brand of the Year story was originally published in the Fall issue of Strategy Magazine. Check out the winners ...
-
BBDO vet joins Diamond senior leadership
Rebecca Flaman is the latest in a series of senior appointments.
-
Canadian Blood Services names Diamond as AOR
New work from the partnership is expected later this year.
-
Industry Moves: Humber River Health Foundation appoints Diamond as AOR
Plus, One Twenty Three West brings aboard new senior director.
-
Marketers on the Move: Sally Tindal assumes ROM’s top marketer role
Also, Rona's vice president of marketing is moving into a customer experience role.
-
Diamond wins Toronto Zoo ahead of 50th anniversary
The agency will help the organization firmly establish itself as a leader in the conservation space.
-
Diamond hires Lori Davison to lead its strategic practice
The agency has recruited the former SickKids and ROM marketer, reuniting her with CCO Peter Ignazi.
-
CCOs, CMOs and CSOs chat creativity in Canada: Part Two
Agencies and marketers talk relationships, changes brought on by the pandemic and what's holding the industry back.
-
CCOs, CMOs and CSOs chat creativity in Canada: Part One
Agencies and brand marketers met for an informal discussion on how local strengths and business models stack up on the global stage.
-
The ROM’s new work is a stark departure from typical museum marketing
The institution's campaign from BHLA positions itself around not only having all the answers.
-
View from the C-Suite: Lori Davison on building the ROM’s POV
As the museum responds to cultural shifts, the marketer wants to build a brand that matches its new role in the world.
-
Lori Davison to join ROM as new CMO
SickKids' marketing lead will help the museum implement a plan to become one of the world's foremost cultural institutions.
-
CRC 2019: Top brand and planner on finding new crews
How Lori Davison, Jason Chaney and Cossette built on SickKids' strategy to reach new donors.
-
Waking up to consumer needs of today (and tomorrow)
Part two of strategy's MES roundtable brings marketers together to discuss the impact of cultural relevance and universal human insights.
-
Going direct to donors
An SIA Grand Prix is the latest accolade to be given to SickKids' groundbreaking "VS" platform.
-
Strategy Awards names 2018 co-chairs
SickKids' Lori Davison and Leo Burnett's Brent Nelsen will lead the jury deciding the best strategic work in Canada.
-
The nature of change for c-suite marketers
Part three of strategy's CMO discussion on generalists vs. specialists and the speed of innovation.
-
Imperfect tech and learning how to give-and-take
As we prep for the C-Suite Summit, we ask what's now and what's next for General Mills, SickKids and Koho's marketing heads.
-
Unlocking your inner brand hacker
Editor Jennifer Horn on the benefits of pulling apart, analyzing, modifying and putting your brand back together again.
-
2018 Marketers of the Year
Defying fear, marketing norms and perceptions, here's how these brand leaders won share and media buzz.
-
2018 MOY: Building the new SickKids
How Lori Davison's passion for brand strategy is helping the foundation take on its most ambitious goal ever.
-
2017 Strategy Awards: SickKids takes back the fight
The campaign showed SickKids as a "performance" brand, taking on the biggest challenges in child health.
-
Media roundtable: Facing the pace of change
Media agency leads and brand execs gathered to discuss change and competition in the industry.
-
Canadian marketers see value in Cannes Lions
Why brand leaders are travelling to France to help their business.
-
How SickKids played to win: column
Following its AToMiC Grand Prix win, the foundation's marketer breaks down its performance brand attitude.
